Expanding Your Patient Base
Thanks to the Internet, it has never been easier for people to find the goods and services they need. That includes dental practices. In a matter of minutes, anyone can pick up their smartphone, find the dentists near their home, and then check the experiences their friends and neighbors have had with them.
That means it’s more important than ever to be sure that each patient who settles into one of your chairs is satisfied with their experience. While the bottom line will likely be the care you provide, there are other factors in play.
Here are some things you might consider:
Establish A Unique Office
What makes your dental practice unique? Anything from a specialty like dental implants to the most advanced equipment available will set you apart. It tells your patients that you provide outstanding care.
Office culture is important, too. When there’s a happy and healthy office culture, your patients can pick up on it.
A big part of a positive patient experience is scheduling an appointment. Many practices allow patients to schedule their own appointments online.
This can be an effective way to bring in new patients. If they can find you easily online and schedule an appointment without having to call your office, you’ve just increased your patient base.
Patient referrals are one of the most effective forms of promoting your dental practice. Studies have shown that for most practices, nearly two-thirds of new patients come from referrals. Satisfied patients are usually happy to tell others about a great dentist.
This is critical to expanding your practice. Online channels are a powerful way to reach new patients who otherwise might not know you’re there.
ProspectaMarketing can provide the guidance you need to succeed. We are an experienced Internet marketing firm specializing in dental practices. We use the tools of Internet search marketing to help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.