We often get questions from our doctors about paid versus organic rankings and why should they keep paying for pay-per-click (PPC) if organic is working well. Or can they get rid of PPC if their organic rankings were to improve? Read more…
It’s no secret we believe reviews have become an essential part of running a successful practice (read more in Online Reviews: Can Your Practice Afford to Ignore Them When Your Patients Are Not and Reviews, Online Reputation, and the Success of Your Practice), Read more…
The statistics are telling: 92% of consumers read online reviews for local businesses. The fact is, however, that even though far too many local businesses continue to ignore the importance of online reviews, their potential customers are not. We wrote Read more…
As we introduced in part I of this article, many dentists find that what they have relied on in the past just isn’t generating the new patient flow they previously experienced. Additionally, there have been significant changes in Internet marketing Read more…
Many dentists find that what they have relied on in the past just isn’t generating the new patient flow they previously experienced. Additionally, there have been significant changes in Internet marketing during just the past year. Keeping up with the Read more…
Patient testimonials are a great addition to your website, Facebook page, or YouTube channel. People enjoy seeing other patients talk about their positive experiences with your practice. Reviews not only enhance your web presence and online reputation, but they can have huge Read more…
Anyone running a small- or medium-sized business is aware that their online reputation is becoming more and more important if they are to be successful. In spite of this, however, business owners are not always paying enough attention to their Read more…
If you’ve done an online search using Google in the last month, you might have noticed the right-hand side of the page looks pretty empty. Google’s latest update significantly changed how ads are displayed on the search results page. Rather Read more…
Think your practice’s online reviews don’t matter? Think again. While you may think that having a fully optimized website is where to put your focus (and we agree!) don’t underestimate the power of online reviews. In the past couple of Read more…
We’ve all seen the websites. The ones you open on your phone and need to scroll over to finish reading a block of text. Or you need to zoom in to see small details. Or where some pictures just won’t Read more…