Patient testimonials are a great addition to your website, Facebook page, or YouTube channel. People enjoy seeing other patients talk about their positive experiences with your practice. Reviews not only enhance your web presence and online reputation, but they can have huge Read more…
Anyone running a small- or medium-sized business is aware that their online reputation is becoming more and more important if they are to be successful. In spite of this, however, business owners are not always paying enough attention to their Read more…
If you’ve done an online search using Google in the last month, you might have noticed the right-hand side of the page looks pretty empty. Google’s latest update significantly changed how ads are displayed on the search results page. Rather Read more…
Think your practice’s online reviews don’t matter? Think again. While you may think that having a fully optimized website is where to put your focus (and we agree!) don’t underestimate the power of online reviews. In the past couple of Read more…
We’ve all seen the websites. The ones you open on your phone and need to scroll over to finish reading a block of text. Or you need to zoom in to see small details. Or where some pictures just won’t Read more…
They seem innocent enough. Signs in local business windows offering a free drink or a few bucks off your purchase in exchange for a review. Customers get a little something extra and you help boost your visibility online. Reciprocity is Read more…
In a recent study by recent study by SEOBook, 1,000 people were shown screenshots of Google search page results and asked whether or not the page featured ads. The surprising results? Although all the pages shown had ads, nearly half Read more…
Before you decide to shell out big bucks to advertise your business on Facebook, consider taking a cue from GM. The third largest advertiser in the U.S., GM pulled $10 Million in ads from Facebook last week as a result Read more…
The importance of having a strong online presence is increasing as reviews on local listing sites such as Google, Facebook, Bing Local, Healthgrades, and Yelp are becoming more of a factor for ranking your business. We all want our business Read more…
When evaluating media alternatives, there are a number of considerations. One question that arises from time to time is the effectiveness of TV advertising for a dental practice. Doctors we have worked with have had success and disappointment with TV. Read more…