Marketing your dental practice can be a daunting task, especially if you don’t have the expertise in creating effective strategies. Dentists usually focus on their expertise in patient care, leaving little time for them to focus on marketing themselves. This is why it is essential to work with a professional Read more…
At ProspectaMarketing, we specialize in providing wide-reaching, impactful digital marketing for dental practices. One of the core tenets our blogging, local listing, and SEO specialists all share is an affinity for creative solutions. This is why today, we will be covering the power of storytelling in dental marketing! Robert McKee, Read more…
At ProspectaMarketing, we endeavor to stay on the forefront of marketing research. This way, we can provide the most up-to-date analysis and advertising tools to the practices we represent. We believe that the Internet is still young and always changing. Due to this, it takes an active, dynamic advertising strategy to Read more…
At ProspectaMarketing, we create and manage all sorts of visual marketing materials for the dental practices we represent. From website design to local listings, all text needs images and visual cues to lead the reader to the right material. Without it, all you’re left with is an empty digital presence Read more…
If you’ve done an online search using Google in the last month, you might have noticed the right-hand side of the page looks pretty empty. Google’s latest update significantly changed how ads are displayed on the search results page. Rather than a row of ads along the right-hand side, Google Read more…
In a recent study by recent study by SEOBook, 1,000 people were shown screenshots of Google search page results and asked whether or not the page featured ads. The surprising results? Although all the pages shown had ads, nearly half (45.5%) of the people surveyed said there were no ads. Read more…
When evaluating media alternatives, there are a number of considerations. One question that arises from time to time is the effectiveness of TV advertising for a dental practice. Doctors we have worked with have had success and disappointment with TV. Having worked in a media department of an ad agency Read more…