Lane Anderson

CEO & Founder

For more than 30 years, Lane Anderson has been engaged in developing successful marketing to reach target consumers and build businesses. He managed marketing for national brands at Kraft Foods in Glenview, IL and also developed new consumer products there, including DiGiorno Fresh Pastas and Sauces. Later as a principal with a strategy and new product development partnership in Denver, he and his partners developed new products for Monsanto, Dreyer’s Grand Ice Cream, and acquisition by Bain Capital in Boston.

Lane founded ProspectaMarketing in 2003. Specializing in sourcing new patients profitably for dental practices across the U.S. and Canada, ProspectaMarketing has developed a unique and thorough approach to dental internet marketing that provides online visibility, financial accountability, and ongoing refinement and improvement. They have helped practices generate millions and millions of dollars of new patient revenue from internet search marketing.

Brent Hicken

Vice President & Chief Technology Officer

From software programming to marketing, Brent has acquired a broad range of expertise that has helped him grow businesses. At Anderson Consulting in Chicago, IL, he developed financial reporting software, with an application that received such acclaim, it was quickly rolled out to the worldwide organization. At Kraft Foods, he worked in technical and managerial positions in the Advertising and Consumer Promotions and Sales divisions. He has developed and grown his own real estate subscription business.

For the past 10 years at ProspectaMarketing, Brent has helped dental practices grow their businesses through smart internet search marketing. He helped conceptualize and develop a customized tracking and follow-up tool specifically designed for dental practices to improve their lead tracking and conversion rates and to understand the return on their internet marketing investment. He also leads the Search Engine Optimization team and oversees the technical development of websites being built by our webmaster partners.

Barb Kottenstette

Vice President of Paid Advertising & Customer Care

After graduating Cum Laude from Hollins University, Barb Kottenstette helped manage operations and fulfilled financial accounting roles in a variety of industries, including HUD mortgage loans, oil, and gas equity research, culinary design and children’s toy manufacturing and distribution.

In 2006, Barb joined ProspectaMarketing and now leads the Paid Search Marketing team and support staff. She also administers Human Resource functions for ProspectaMarketing. As a dedicated and motivated SEM professional, she helps to keep our clients’ paid advertising accounts focused and productive.

She has developed systems to organize and track the reporting and ad budgeting and plays a key role in managing our partner/client analyses to improve their marketing performance.