They seem innocent enough. Signs in local business windows offering a free drink or a few bucks off your purchase in exchange for a review. Customers get a little something extra and you help boost your visibility online. Reciprocity is Read more…
In a recent study by recent study by SEOBook, 1,000 people were shown screenshots of Google search page results and asked whether or not the page featured ads. The surprising results? Although all the pages shown had ads, nearly half Read more…
Before you decide to shell out big bucks to advertise your business on Facebook, consider taking a cue from GM. The third largest advertiser in the U.S., GM pulled $10 Million in ads from Facebook last week as a result Read more…
The importance of having a strong online presence is increasing as reviews on local listing sites such as Google, Facebook, Bing Local, Healthgrades, and Yelp are becoming more of a factor for ranking your business. We all want our business Read more…
When evaluating media alternatives, there are a number of considerations. One question that arises from time to time is the effectiveness of TV advertising for a dental practice. Doctors we have worked with have had success and disappointment with TV. Read more…
With the uncertainty in the markets, it is easy to get caught up in believing the news. Yet, some of the most successful practices take a different path from the rest of the crowd during times like this.
The news from Google that they will not post 3rd party reviews (only links to them) has created concern for many dental practices that rely on local internet marketing. Now that these third party reviews have disappeared from Google Places (other than to have a link to them), it is important to have a strategy to get reviews posted directly in Google. During the past few weeks, we have discussed a variety of approaches with dental practices. Here are some strategies to consider.
There has been a lot of growth in blogs during the past couple of years. There is good reason for that with all the benefits this can offer your internet dental marketing.
Google has announced that the speed with which the website loads has now officially become a factor in their rankings. This is not a great surprise, nor is it likely to be a major factor right now for most websites.
On Saturday afternoon, I presented a workshop on “20 Ways to Win with Internet Marketing”. The internet has become a critical source of new patient traffic, but doing it right makes all the difference. If you did not have a chance to attend, here is a list that we shared with those who were there.