Is your dental practice being properly marketed? Proper dental marketing means more than just improved revenues. The benefits of good dental marketing include long-term relationships with your patients that drives new business, and promotes growth for many years to come.
Proper marketing can be a real challenge for many dentists. Modern dental marketing is built around the Internet and includes many components: what is called a multi-channel approach. They include Google My Business, social media, a state-of-the-art website, and search engine optimization. And that’s just for starters.
- Google My Business (GMB). GMB is a tool for managing a business online. It is free, and makes it easy for people to find you and to get a sense of what you’re all about. A listing on Google My Business is essential!
- Social media. Social media platforms like Facebook and Twitter are already important to business, and that won’t be changing anytime soon. By effectively using social media you build brand awareness, tell your story, answer questions from current and potential patients, and more.
- Website. A great dental website is the foundation of a successful practice. Use it to provide visitors information about your and your services. Moreover, by properly optimizing its content you enable potential new patients to find you (see next entry).
- SEO (Search Engine Optimization). One of the ways new patients find you is searching the Internet via Google. Google looks for search terms, such as “teeth whitening [city name]”. An optimized page anticipates these searches with specific words; when Google finds them your site shows up in search results.
Marketing your dental practice properly helps you stand out in an increasingly competetive marketplace. It’s a complex discipline, and ProspectaMarketing can help. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.