Did you know that more than thirty million Americans relocate each and every year? It’s true – and it only takes a little imagination to realize what that means. Each year, millions of people are living in a new town and trying to find a new dentist.
Marketing your dental practice via the Internet enables you to get their attention.
Dental marketing means putting the name of your practice before the public. In the Internet age, it involves influencing search engines and using social media platforms.
Virtually everyone is on the Internet now, and virtually everyone searches for consumer goods and services. Google alone processes more than 3.5 billion searches every day!
Digital marketing puts the name of your dental practice before a large pool of potential new patients, and in a way that:
- Is easy for users to find
- Makes it simple for people to contact your office
- Describes all that you have to offer
- Presents a positive image
- and more!
When people look for health care professionals like dentists, they usually include search terms like “dentist near me,” or the name of their city. In other words, they localize their search terms. By optimizing your practice website for local search, you can use this to your advantage.
Local search isn’t much different than ordinary Internet searches. The difference is in the keywords, links, and other content used to attract Google; it all has a local emphasis. That is how people who live in your town, and maybe just moved there, are going to find you.
There are a lot of dentists out there, and millions of people are on the move. Digitally marketing your practice helps you stand out from the crown. ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.