There are more than 200,000 dentists currently practicing in the United States, which averages out to about sixty dentists for every 100,000 people. Not only that, more dentists open new practices each year than retire.
So there is no shortage of dentists in the U.S., and that’s good for patients. But how does your dental practice stand out in the crowd?
The answer, in a word, is marketing. Marketing your dental practice is the most effective way for you to bring new patients into your office, especially if it’s a new practice, and it has never been more important.
How do you know the best way to get your name, and your practice name, before the public? It’s a huge task. Some of the issues you’ll need to consider are:
- Website development
- Digital v. print
- Referral techniques
As you begin to figure out how to market your practice there are some things you need to consider, such as the strengths and weaknesses of your practice.
- Strengths. What is it that sets you apart from other practices? Is it particualr services you offer, or areas of specialty? Your background and experience? Your office hours?
- Weaknesses. No practice is perfect, and it’s important to recognize any obstacles that may stand in your way. Have you had a lot of bad online reviews from disgruntled patients?
It’s also important to identify your target audience. Researchers tell us that women make, by far, most of a household’s dental decisions – more than ninety percent. Furthermore, they don’t make these decisions hastily. There is a lot of research involved, and plenty of dental practices to choose from.
With that in mind, you’ll need to give some thought to how you present yourself: everything from your logo to the appearance of your website. Things things and more combine to produce the image of your practice.
If it seems overwhelming, rest assured you don’t need to go it alone. ProspectaMarketing is an experienced Internet marketing firm that specializes in dental practices. We use all of the tools of Internet search marketing to help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.