Your dental website may not wear out the way a toothbrush or a pair of shoes will – but websites do wear out. Don’t let that happen. If you can’t remember the last time you updated yours, the time to do it is now.
Websites are powerful communication tools, and it’s important that you take full advantage of everything yours can do. Its main purpose is to bring new patients to your practice: that is, to convert site visitors into patients. To do so it should be sleek, modern, and deliver a positive user experience.
What Users Don’t Like
When a website is old and obsolete, users can tell – and they will not explore it in any depth. Most users form instant opinions about sites based on appearance. Studies show that if they don’t like what they see, they will leave within fifteen seconds!
Users have high expectations when it comes to content, too. Among the things that turn them off are:
- An unpleasant experience. Important website elements include an uncluttered design, a high level of functionality, easy navigation, and high-resolution graphics.
- Lack of information. Sixty-five percent of users are looking for contact information, and eighty-six percent want to know about services and products. They also want to see patient reviews and social media links.
- It seems outdated. The Internet is contantly changing. Users expect the sites they visit to deliver what they want, but if your site is too old it may not be able to.
What Users Do Like
The points above are among the things most users don’t care for and won’t put up with. What, then, are the things that matter most?
In addition to site appearance, the most important thing is to show what is unique about your practice: what you have to offer that others don’t. This may include:
- Evening and/or weekend hours
- Same-day appointments
- Same-day dental implants
- Multi-lingual office
- Financing options
When it comes to your dental website, user experience is paramount! It must keep up with the times. Updating your site may mean anything from content revision to a complete design overhaul.
Need some guidance? ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.