Summer is waning, and it’s that time when thousands of students will be heading back to school. What better time to return to the ABCs of reviews?
A is for Ask. Having communication with your patients prior to sending review requests remains an integral part of growing your reviews. Consider the timing of when you are asking patients to share their feedback. For example, asking for feedback when they have just completed a life-improving or confidence-boosting procedure is likely to be much more effective than when they are checking into an appointment. Appeal to their altruistic side by asking them to share with others why they should choose your practice for dental implants or veneers or whitening or TMJ treatment. Do you set daily goals for how many patients you will ask for reviews each day? Working as a team is another great way to maximize your review growth potential.
B is for Be grateful. With reviews, patients are giving you a wealth of feedback about your practice: what they like, what is important to them, even sometimes what didn’t go well. All of this feedback can help you continue to evolve as a practice and ensure you are delivering the best possible experience for your patients. You can show your gratitude that they took the time to write a review by responding to those reviews and letting them know! Keep your responses brief and professional, keeping in mind we are always here to help with any negative reviews. We are also happy to give tips for responding to those positive ones as well. Not only does responding to all reviews show excellent patient service and gratitude, Google likes to see it as well.
C is for Create. As you create beautiful, healthy smiles, create a culture of excellence where quality patient care and effective communication are the standard; that will be reflected in your online reputation. Create opportunities for patients to share their feedback. Create a team atmosphere where review growth is a common focus.
Keeping these review ABCs in mind surely will help you ace your online reviews! Need some help? ProspectaMarketing is an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.