If the COVID-19 pandemic has any kind of silver lining for dentistry, it might just be the reminder that a strong digital presence is a powerful asset. With a huge segment of the population working from home for much of 2020 we all relied, more than ever before, on the Internet.
Increased online dentist-patient interactions helped make the patient experience safer by minimizing in-person contact. Not only can patients schedule appointments and pay their bills online; the Internet is proving useful for things like cosmetic dentistry, with digital smile design.
The Benefits of Digital Marketing
But the Internet’s greatest value to a dental practice is marketing. Dentistry is highly competitive, and as critical as it is to provide outstanding care, that alone isn’t enough. Marketing your practice is absolutely essential in order to thrive and grow. Digital marketing is a proven method, one that is far more cost-effective than traditional marketing.
The benefits of digital marketing include:
- Increase online visibility. An online precense is vital, so that more people in your community know about you. Virtually everyone is on the Internet and using it to find services likes dental care.
- Increase search ranking. We find services like dental care, of course, by Googling for them. Digital marketing increases your ranking: that is, helps make you among the top practices to show up in search results.
- Increase website traffic and leads. When people find you they visit your website and discover everything you have to offer. Digital marketing converts them from site visitors to new patients.
One more thing: because it is so cost-effective, digital dental marketing levels the playing field. Smaller practices can go head-to-head with bigger ones. ProspectaMarketing can help. We are an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.