Is it time to update your dental website? If it’s been a couple of years since the last time you did, the answer is probably yes.
Updating a website can take a lot of work, and it’s easy to put it off. But there are some very good reasons why you should make regular improvements. The best one may be that the vast majority of consumers – some ninety percent – use a search engine to find dentists and other local businesses. If your site is outdated it will affect how your practice is ranked in all-important search engine results.
Get New Patients
There’s a not-very-old saying: your website is your best salesperson. It’s the first point of contact for potential new patients, who use it to find the information they want to know: your services, your location, your office hours, and how to contact you.
It’s critical to keep all of the information on your website up-to-date so that it tells visitors what they want, and converts them into new patients. But there are other reasons for regular site updating:
- Outdated technology. The way we access the Internet keeps changing. Google is now mobile-first: that is, the search engine giant uses the mobile version of site content to index and rank them. Voice activation isn’t far behind!
- Increase site traffic. Your website gets traffic when users can find it. A site’s content is “optimized” to attract the search engines, a process called search engine optimization (SEO). Google alone regularly updates its search algorithms, so SEO needs regular updating, too.
- Consistency. If one page on your site looks different from another, it not only looks strange: visitors may find it confusing. Yet it’s surprisingly common for design inconsistencies, like different menus, to crop up as websites grow and change. Redesigns can correct them.
- Stay current! This may seem trivial, but it isn’t. The appearance of websites across the board follow styles and trends, like anything else. Your site visitors will notice. You’re much better off looking modern.
Waiting too long to update your dental website can impact your practice’s bottom line. ProspectaMarketing is an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.