As a health care professional you may have to remind yourself sometimes that your practice is equal parts dental office and business. As a business it needs to stand apart from all the other practices in town. And to do that, it needs a consistent, identifiable brand.
The word “brand” may make you think about a logo, or the appearance of a website. These are just elements of a brand. What, then, is a brand? In a nutshell, it is the totality of the way your patients perceive you.
The Recognition Factor
People are most comfortable with the things they are familiar with. The purpose of branding your dental practice is to promote recognition, and an inviting, positive image. When branding is done right, people will feel at ease with you. They’ll feel good about developing a lasting patient-dentist relationship, and with recommending your services to their friends and co-workers.
The elements of your brand range from the tangible to the intangible:
- Practice name
- Your logo
- The fonts, graphics, and colors on your website
- Your slogan or tagline
- The way patients experience your staff
- Your social media presence
To succeed in a competitive market, it’s essential create a brand that reflects what makes you the go-to practice in town. It must also be consistent. To really pull it off, you need a well-planned strategy. ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.