From time to time you may hear that small business websites are going the way of the dinosaur. Don’t you believe it! For commercial enterprises like dental practices, a website is essential.
The argument against websites is that in the age of social media they are not as effective in generating new business. Advertising on platforms like Facebook is more effective.
Make no mistake: social media has its place. It is an important tool that can deliver great results. But it has its limitations, and one of main reasons you still need your dental practice website is that you own it and its content.
Social media should be considered an adjunct to your own site. You can put a lot of information about your practice there, but the best place for essential information is the site you own lock, stock, and barrel.
Because the site is yours, and only yours, you are able to control its content without restriction. You can update it at a moment’s notice. Not so with social media. You may spend a lot of money on Facebook advertising – to stick with that example – only to have them change the rules and ban the ads. The decision is not yours and you are powerless to do anything about it.
It takes time and planning to build and establish an effective website, but it pays off. ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.