Reaching the first page of Google search results can make a big difference in the success of your dental practice. Having your practice website reach the very top of the list has even higher dividends.
The reasons are simple enough: research shows most users don’t go past the first results page, and more than thirty-six percent visit that top-ranked website.
Google, of course, is not the only search engine out there. But it is by far the most widely used, with Microsoft Bing a distant second. The numbers vary slightly depending on who’s counting, but their respective market shares, according to Statista, breaks down like this:
- Google: 86.6%
- Bing: 6.7%
While there are other search engines beyond these, this blog post will emphasize the importance of optimizing your website for Google.
Improve Your Ranking
There are strategies you can use to improve your ranking in Google results, a discipline called search engine optimization (SEO). You could say it involves giving Google what it wants. SEO components include:
- A Google Business Profile Formerly Google My Business, this is a free business listing necessary to rank in local searches. When people search for your practice by name, Google takes information from your listing, such as location, hours, and contact information, and displays it on the right side of search results. It is priceless exposure.
- Optimized website. Make sure the content includes the words and phrases people are searching for, called keywords (dental implants, for example). Also include up-to-date information that is easy to find, and that the site contains regularly updated content, like a blog.
- Mobile optimization. Mobile devices are increasingly important, and sites must be optimized with them in mind. Responsive web design allows sites to automatically adjust content to the screen size it is being viewed on, which improves the user experience.
There’s more to be considered, but it is well worth the effort. ProspectaMarketing can help. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.