1Dec, 2021

What Does Google Want?

December 1, 2021

Reaching the first page of Google search results can make a big difference in the success of your dental practice. Having your practice website reach the very top of the list has even higher dividends.

The reasons are simple enough: research shows most users don’t go past the first results page, and more than thirty-six percent visit that top-ranked website.

Google, of course, is not the only search engine out there. But it is by far the most widely used, with Microsoft Bing a distant second. The numbers vary slightly depending on who’s counting, but their respective market shares, according to Statista, breaks down like this:

Google: 86.6%
Bing: 6.7%

While there are other search engines beyond these, this blog post will emphasize the importance of optimizing your website for Google.

Improve Your Ranking

There are strategies you can use to improve your ranking in Google results, a discipline called search engine optimization (SEO). You could say it involves giving Google what it wants. SEO components include:

A Google Business Profile Formerly Google My Business, this is a free business listing necessary to rank in local searches. When people search for your practice by name, Google takes information from your listing, such as location, hours, and contact information, and displays it on the right side of search results. It is priceless exposure.
Optimized website. Make sure the content includes the words and phrases people are searching for, called keywords (dental implants, for example). Also include up-to-date information that is easy to find, and that the site contains regularly updated content, like a blog.
Mobile optimization. Mobile devices are increasingly important, and sites must be optimized with them in mind. Responsive web design allows sites to automatically adjust content to the screen size it is being viewed on, which improves the user experience.

There’s more to be considered, but it is well worth the effort. ProspectaMarketing can help. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

15Nov, 2021

Dentists: Learn from Your Online Reviews!

November 15, 2021

PM Blogger

internet dental marketing, Local Internet Marketing, Online Reviews

There’s a lot to be learned from reading what people are writing about your practice online. Have you met their dental care needs? Is your staff friendly and efficient? Is the office clean? These are among the things that matter most to your patients and would-be patients; they influence whether they’ll call you to schedule an appointment.

Most people trust Google reviews as much or more than they do the opinions of family and friends. We all look at them before deciding whether to spend our money on anything from a neighborhood dry cleaner to a local dentist.

What Online Reviews Tell Us

A new study shows that there are four basic areas, or topics, that people are concerned with when they write an online review. Conducted by the SEO company Sterling Sky, the topics it identifies are a business’s owner, its staff, its properties, and its services.

Owner. This is especially true for dentists, since they work with patients one-on-one. What patients pay most attention to is your chairside manner: whether you listen and respond to their concerns.
Staff. Your staff is the first direct interaction patients have with your practice, in particular those who schedule appointments. Hygienists and others also figure in. The analysis of online reviews show that what matters most is that your entire support staff is friendly, knowledgeable, and caring.
Property. Office environment really matters. If it’s chilly or messy it’s a big turn-off, especially has health care providers (and everyone else) still copes with COVID-19.
Services. Do you deliver on patient expectations? When you meet or exceed them, people will mention it in their reviews. As you might expect, the opposite is also true.

If there is a single takeaway from all this, it’s that you should never underestimate the power of online reviews. ProspectaMarketing can help you manage them. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

1Nov, 2021

Dentists: Can Google Find You?

November 1, 2021

PM Blogger

internet dental marketing, Search Engine Optimization

Everyone uses search engines to find things on the Internet, and that includes finding dentists. A staggering 3.5 billion Google searches are done every single day! When someone is looking for a dentist, where your practice ranks makes all the difference.

“Ranking” refers where you show up on search results pages. The higher you rank, the better. Appearing on the first page of search results is best of all; it increases traffic to your practice website. Studies show that only fifteen percent of users go on to the second results page, and after that – well, it really drops off. You probably know this from personal experience.

Google and SEO

The way users find you is influenced by a process called search engine optimization, or SEO. It means that website content is designed and written in a way that attracts the search engines.

While being on the first page of search results is ideal, best of all is making it to the very top position.

The first organic result has a click-through rate greater than twenty-five percent.
The top spot gets thirty-three percent of clicks.

Influencing search results with SEO is a specialized process that includes:

Keywords: specific terms and phrases users search for, like “teeth whitening.”
Strategically placing keywords. They should be in titles, subheads, within URLs, and elsewhere.
Great content. Site visitors are looking for your expertise, so this is very influential. Your content should include keywords, of course – though not to excess.
Fresh content. Search engines know how old content is, and newer is better. Content should be updated regularly.
Making your site user-friendly. A positive user experience on your site – by making it pleasing to look at, easy to navigate, and providing what visitors are looking for – is paramount.

Reaching that coveted first page of search results is easier said than done, but expert help is available. ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

15Oct, 2021

Dentists Need An Online Presence!

October 15, 2021

PM Blogger

internet dental marketing, Social Media

Everyone needs to see the dentist for their dental health. While the main function of any practitioner is excellent dental care, it is equally important to ensure the growth of the practice by bringing in new patients. The Internet, and social media in particular, is the ideal tool for this.

Your online presence is more important than ever. More than any other communications tool, the Internet lets you engage with patients and would-be patients in ways that build trust and improve your standing in your community.

Everyone Is Online!

Promoting your practice on the Internet is called digital marketing, and it will only get more important in the years ahead. The reason is clear: everyone is online.

313 million people in the United States are active Internet users
90% of Americans use the Internet
77% of prospective patients research dentists with search engines
44% of those searching on a mobile device will schedule an appointment

Social media is a steadily growing segment of the Internet, and dental practices that use it effectively are reaching more patients than ever before. This is reflected in improved profit margins.

Social media allows you to connect with members of your community by sharing your expertise. By establishing yourself as a professional who is happy to forge connections with your neighbors, you are already part of the conversation when people start asking for recommendations.

ProspectaMarketing can get you started. We are an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

1Oct, 2021

Get More Positive Online Reviews

October 1, 2021

PM Blogger

internet dental marketing, Online Reviews

Did you know that potential new patients are more likely to give your office a call and schedule an appointment if you have a lot of positive online reviews?

That may sound obvious, but there is a tendency to underestimate just how vital online reviews can be to the success of your practice.

How many positive online reviews do you need? The short answer is that you can never have too many, and realistically, it is difficult to quantify. But remember this: positive online reviews result in greater patient trust, so the more you have, the merrier!

Why Good Reviews Matter

There have been many consumer surveys about online reviews over the years. The numbers vary slightly from one to the next, but they all tell the same story.

88% of those asked said they read online healthcare reviews, and are highly influence by them and star rating averages
91% trust reviews as much as they trust the recommendations of family and friends
94% said they’ll go with any business, including dental practices, with a five star rating
70% said they give as much more more weight a dentist’s online reviews as they do their professional credentials

In short, good reviews build patient trust, and the trust factor between patient and dentist is critical. Since most people read online reviews before they ever pick up the phone to call you, you need plenty of them. Gathering them should be an ongoing part of your business strategy.

How do you go about doing that? Providing outstanding dental care is a big part of the equation. But there is more, and help is available. ProspectaMarketing is an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

15Sep, 2021

Attract New Patients With Digital Marketing

September 15, 2021

PM Blogger

Uncategorized

In an ideal world, dentists would spend most of their time treating patients. That’s why you became a dentist in the first place, right? But we live and work in the real world, and paying close attention to the business side of your practice is essential.

The way that you succeed in a competitive marketplace, of course, is to provide outstanding dental care. That, and by attracting new patients. Bringing in new patients requires an ongoing strategy. That means marketing, and the best way to market your practice is to do it online.

Billions and Billions

These days everyone has a smartphone in their pocket or purse, and we use them for just about everything. We barely even call them phones anymore; they are devices!

Consider these jarring survey results:

Forty six percent of those asked said they reach for their device first thing in the morning – before their feet hit the floor!
More than two billion people worldwide are on Facebook, and there are more than one billion active Instagram accounts.
Eighty percent of American consumers find local businesses with Google Maps.

Promoting your dental practice on the Internet is a simple way to reach a vast audience.

One of the big benefits of online marketing is that it’s much more cost efficient than traditional marketing. Your ads are more focused and localized. You also get a much better idea of see people interact with your online ads; you can see which are the most effective. The greater “bang for your buck” means a higher returns on investment.

Digital marketing for dentists is growing year by year, and is the best way to grow your practice. ProspectaMarketing is an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

1Sep, 2021

Is It Time to Update Your Website?

September 1, 2021

PM Blogger

internet dental marketing, Local Internet Marketing, Search Engine Optimization, Websites

Portrait,Of,Dentist,Standing,With,Arms,Crossed,In,Clinic Is it time to update your dental website? If it’s been a couple of years since the last time you did, the answer is probably yes.

Updating a website can take a lot of work, and it’s easy to put it off. But there are some very good reasons why you should make regular improvements. The best one may be that the vast majority of consumers – some ninety percent – use a search engine to find dentists and other local businesses. If your site is outdated it will affect how your practice is ranked in all-important search engine results.

Get New Patients

There’s a not-very-old saying: your website is your best salesperson. It’s the first point of contact for potential new patients, who use it to find the information they want to know: your services, your location, your office hours, and how to contact you.

It’s critical to keep all of the information on your website up-to-date so that it tells visitors what they want, and converts them into new patients. But there are other reasons for regular site updating:

Outdated technology. The way we access the Internet keeps changing. Google is now mobile-first: that is, the search engine giant uses the mobile version of site content to index and rank them. Voice activation isn’t far behind!
Increase site traffic. Your website gets traffic when users can find it. A site’s content is “optimized” to attract the search engines, a process called search engine optimization (SEO). Google alone regularly updates its search algorithms, so SEO needs regular updating, too.
Consistency. If one page on your site looks different from another, it not only looks strange: visitors may find it confusing. Yet it’s surprisingly common for design inconsistencies, like different menus, to crop up as websites grow and change. Redesigns can correct them.
Stay current! This may seem trivial, but it isn’t. The appearance of websites across the board follow styles and trends, like anything else. Your site visitors will notice. You’re much better off looking modern.

Waiting too long to update your dental website can impact your practice’s bottom line. ProspectaMarketing is an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

16Aug, 2021

The ABCs of Online Reviews

August 16, 2021

PM Blogger

Uncategorized

Summer is waning, and it’s that time when thousands of students will be heading back to school. What better time to return to the ABCs of reviews?

A is for Ask. Having communication with your patients prior to sending review requests remains an integral part of growing your reviews. Consider the timing of when you are asking patients to share their feedback. For example, asking for feedback when they have just completed a life-improving or confidence-boosting procedure is likely to be much more effective than when they are checking into an appointment. Appeal to their altruistic side by asking them to share with others why they should choose your practice for dental implants or veneers or whitening or TMJ treatment. Do you set daily goals for how many patients you will ask for reviews each day? Working as a team is another great way to maximize your review growth potential.

B is for Be grateful. With reviews, patients are giving you a wealth of feedback about your practice: what they like, what is important to them, even sometimes what didn’t go well. All of this feedback can help you continue to evolve as a practice and ensure you are delivering the best possible experience for your patients. You can show your gratitude that they took the time to write a review by responding to those reviews and letting them know! Keep your responses brief and professional, keeping in mind we are always here to help with any negative reviews. We are also happy to give tips for responding to those positive ones as well. Not only does responding to all reviews show excellent patient service and gratitude, Google likes to see it as well.

C is for Create. As you create beautiful, healthy smiles, create a culture of excellence where quality patient care and effective communication are the standard; that will be reflected in your online reputation. Create opportunities for patients to share their feedback. Create a team atmosphere where review growth is a common focus.

Keeping these review ABCs in mind surely will help you ace your online reviews! Need some help? ProspectaMarketing is an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

2Aug, 2021

Why You Need Dental Digital Marketing

August 2, 2021

PM Blogger

internet dental marketing, Local Internet Marketing

If the COVID-19 pandemic has any kind of silver lining for dentistry, it might just be the reminder that a strong digital presence is a powerful asset. With a huge segment of the population working from home for much of 2020 we all relied, more than ever before, on the Internet.

Increased online dentist-patient interactions helped make the patient experience safer by minimizing in-person contact. Not only can patients schedule appointments and pay their bills online; the Internet is proving useful for things like cosmetic dentistry, with digital smile design.

The Benefits of Digital Marketing

But the Internet’s greatest value to a dental practice is marketing. Dentistry is highly competitive, and as critical as it is to provide outstanding care, that alone isn’t enough. Marketing your practice is absolutely essential in order to thrive and grow. Digital marketing is a proven method, one that is far more cost-effective than traditional marketing.

The benefits of digital marketing include:

Increase online visibility. An online precense is vital, so that more people in your community know about you. Virtually everyone is on the Internet and using it to find services likes dental care.
Increase search ranking. We find services like dental care, of course, by Googling for them. Digital marketing increases your ranking: that is, helps make you among the top practices to show up in search results.
Increase website traffic and leads. When people find you they visit your website and discover everything you have to offer. Digital marketing converts them from site visitors to new patients.

One more thing: because it is so cost-effective, digital dental marketing levels the playing field. Smaller practices can go head-to-head with bigger ones. ProspectaMarketing can help. We are an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

15Jul, 2021

Get Them and Keep Them!

July 15, 2021

PM Blogger

internet dental marketing, Local Internet Marketing

Cheerful,Female,Dentist,Holding,Drill,And,Smiling,Near,Patient To grow your dental practice and remain competitive it’s important to draw in new patients. It’s an ongoing process, and just one of the ways that Internet marketing can make a difference.

Just as important as bringing in new patients is keeping those patients you already have. Ideally, they’ll be with you for a lifetime. They will benefit from your dental skill, and you will benefit as your practice thrives in a highly competitive field.

Competition

No question about it: there’s almost always a new dentist in town. Experienced practitioners form offices of their own, and recently-licensed dentists hang out their shingles for the very first time.

Statistics from 2020, the most recent year for which numbers are available, show how much competition is out there:

201,117 active dentists in the United States
61 dentists for every 100,000 people, nationwide

That’s a lot of dentists and a lot of patients!

Internet marketing helps bring you new patients by connecting with them on search engines, social media, and your dental practice website. Ironically, those same technologies make it easy for you to lose patients.

Think of it as two sides of the same coin. The same Internet search that helped new patients find you makes it simple for existing patients to take their business elsewhere.

70% of those asked, according to one study, said it’s easy to find a new provider, thanks to the Internet

That’s a huge percentage. Keeping the patients you already have is critical to the continued growth of your practice. The same strategies that helped bring them to you in the first place can help you hang on to them.

Internet marketing has been compared to an iceberg. At any given time you only see a small part of it, like a Facebook post. ProspectaMarketing is an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

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