Dental practices with a strong local SEO strategy are well-positioned to bring new patients into their offices. How is that, you may ask? With local SEO you become more visible to people in your town who are looking for the services that you provide.
SEO stands for search engine optimization. If the term is new to you, it’s a way of designing your website to attract search engines, and thus rank high in Internet search results. Local SEO refines the strategy by targeting the people in your geographic area who are probably already searching for nearby dental services.
Even if you don’t know much about local SEO, you have probably seen what it can do. It’s how local businesses, like dental offices, show up on the first page of Google search results. Their listing includes essential information, like the name of the practice, its phone number and business hours, and its location – usually pinpointed on a map.
This is the power of local SEO. We don’t just search for services like dentists. More and more, search terms are localized with words like dentist near me, or dentist in my town.
- Nearly half of all Google’s 3.5 billion daily searches are local.
- 36.4% of websites at the top of search page results are visited by the searcher.
- 90% of consumers use the Internet to find services in their area.
Even the devices people use for searches matter. 57% of people under thirty-five, and 53% between thirty-five and fifty-four, say they use a mobile device for at least half of all their searches. (For more on this, see our recent post on the growing importance of smartphones.)
If you have a good local SEO strategy, then the people who need what you have to offer can find you, quickly and easily. ProspectaMarketing can help you take full advantage of local SEO. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.