Why You Need Dental Digital Marketing

European,Mid,Dentist,Woman,Smiling,While,Standing,In,Dental,ClinicIf the COVID-19 pandemic has any kind of silver lining for dentistry, it might just be the reminder that a strong digital presence is a powerful asset. With a huge segment of the population working from home for much of 2020 we all relied, more than ever before, on the Internet.

Increased online dentist-patient interactions helped make the patient experience safer by minimizing in-person contact. Not only can patients schedule appointments and pay their bills online; the Internet is proving useful for things like cosmetic dentistry, with digital smile design.

The Benefits of Digital Marketing

But the Internet’s greatest value to a dental practice is marketing. Dentistry is highly competitive, and as critical as it is to provide outstanding care, that alone isn’t enough. Marketing your practice is absolutely essential in order to thrive and grow. Digital marketing is a proven method, one that is far more cost-effective than traditional marketing.

The benefits of digital marketing include:

  • Increase online visibility. An online precense is vital, so that more people in your community know about you. Virtually everyone is on the Internet and using it to find services likes dental care.
  • Increase search ranking. We find services like dental care, of course, by Googling for them. Digital marketing increases your ranking: that is, helps make you among the top practices to show up in search results.
  • Increase website traffic and leads. When people find you they visit your website and discover everything you have to offer. Digital marketing converts them from site visitors to new patients.

One more thing: because it is so cost-effective, digital dental marketing levels the playing field. Smaller practices can go head-to-head with bigger ones. ProspectaMarketing can help. We are an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Get Them and Keep Them!

Cheerful,Female,Dentist,Holding,Drill,And,Smiling,Near,PatientTo grow your dental practice and remain competitive it’s important to draw in new patients. It’s an ongoing process, and just one of the ways that Internet marketing can make a difference.

Just as important as bringing in new patients is keeping those patients you already have. Ideally, they’ll be with you for a lifetime. They will benefit from your dental skill, and you will benefit as your practice thrives in a highly competitive field.

Competition

No question about it: there’s almost always a new dentist in town. Experienced practitioners form offices of their own, and recently-licensed dentists hang out their shingles for the very first time.

Statistics from 2020, the most recent year for which numbers are available, show how much competition is out there:

  • 201,117 active dentists in the United States
  • 61 dentists for every 100,000 people, nationwide

That’s a lot of dentists and a lot of patients!

Internet marketing helps bring you new patients by connecting with them on search engines, social media, and your dental practice website. Ironically, those same technologies make it easy for you to lose patients.

Think of it as two sides of the same coin. The same Internet search that helped new patients find you makes it simple for existing patients to take their business elsewhere.

  • 70% of those asked, according to one study, said it’s easy to find a new provider, thanks to the Internet

That’s a huge percentage. Keeping the patients you already have is critical to the continued growth of your practice. The same strategies that helped bring them to you in the first place can help you hang on to them.

Internet marketing has been compared to an iceberg. At any given time you only see a small part of it, like a Facebook post. ProspectaMarketing is an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Digital Dental Marketing and You

1715643514 edit 1Like virtually every other sector of the U.S. economy, dentistry took a big hit during the worst of the COVID-19 pandemic. We aren’t out of the woods just yet, but the recovery is well underway.

Dental digital marketing helped many practices survive the worst of COVID-19 and is playing a key role as things continue to improve. If you have yet to embrace digital dental marketing, you’re missing out on some very powerful tools.

Good News!

Studies show that in the early days of the pandemic the use of dental services in the U.S. dropped off as much as seventy-nine percent. But it is clearly rebounding. An American Dental Association report from February of this year shows:

  • Patient volume had returned to 81% of pre-COVID levels
  •  90% of patients said they had resumed dental visits, or were about to

This is good news, indeed. If you haven’t already, this is an ideal time to seize the power of dental digital marketing.

Digital dental marketing means using the Internet to bring new patients to your office:

  • It targets a specific audience of potential patients
  • Shows real-time results
  • Is more cost-effective than traditional marketing
  • Has easier-to-measure success rates

Growing your dental practice is a constant challenge. ProspectaMarketing brings years of experience to the table. We are an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Responding To Bad Online Reviews

Smiling,Dentist,With,Tools,In,The,OfficeHealth care professionals have always had unhappy patients: always have, and always will. That’s just the way it is, and dentists are no exception to the rule.

These days unhappy patients can pull out their smart phones and in a matter of seconds, tell the world about what a rotten experience they had at your office – whether or not there is even a shred of truth to what they say.

This cannot be taken lightly, because reviews are a huge influence on your practice. For one thing they affect how you rank in local search results. For another, good reviews make you seem reputable and help drive new business your way, while bad ones can have the opposite effect.

What You Should Do

In spite of your dedication and skill, bad reviews will happen. How you react to them makes a difference.

The first thing you should do when you get a bad online review is … nothing. Don’t answer right away: wait a day or so, and respond with a cool head. When you do reply it should be in two parts.

  • Personal. If you know who the reviewer is, reach out with a phone call or text. Politely thank them for their feedback and ask if they would like to discuss it further. Your willingness to do so will probably go a long way to improving the situation.
  • Public. It’s important to reply to the review on the site where it appeared, too. A lot of people are going to read that review. A reasoned, respectful response shows that you care, take complaints seriously, and want to improve.

You can’t please everyone, but reviews can make or break your online reputation. The best strategy is getting more positive reviews, and there are ways to influence how many you get. ProspectaMarketing can help. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

More Common Than The Toothbrush

Relaxed,Mature,Old,60s,Woman,,Older,Middle,Aged,Female,CustomerIt’s been two years since Google introduced its “mobile-first” policy. Since that time the trend toward smartphones and tablets as the preferred means of Internet access has only increased. Everyone has a smartphone now. Some trend-watchers say they more common than toothbrushes!

“Mobile first” means that when users search for something, Google first  evaluates the mobile version of a website for indexing and ranking search results.

If your site isn’t mobile-ready you are at a competitive disadvantage. It may look great on your laptop, but Google may not find it. You end up missing out on a huge pool of potential new patients.

Are You Mobile-Ready?

You may have heard that some web designs work well across the board: laptops, desktops, and smartphones. To a certain extent that is true. But the best approach is to make sure that everything on your site, from design to content, is optimized for mobile devices.

If you haven’t optimized your dental site for mobile, don’t put it off another day. ProspectaMarketing can help. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

How’s Your Website Doing?

Highly,Qualified,Young,Black,Dentist,Posing,At,Clinic,Over,ModernYour dental website may not wear out the way a toothbrush or a pair of shoes will – but websites do wear out. Don’t let that happen. If you can’t remember the last time you updated yours, the time to do it is now.

Websites are powerful communication tools, and it’s important that you take full advantage of everything yours can do. Its main purpose is to bring new patients to your practice: that is, to convert site visitors into patients. To do so it should be sleek, modern, and deliver a positive user experience.

What Users Don’t Like

When a website is old and obsolete, users can tell – and they will not explore it in any depth. Most users form instant opinions about sites based on appearance. Studies show that if they don’t like what they see, they will leave within fifteen seconds!

Users have high expectations when it comes to content, too. Among the things that turn them off are:

  • An unpleasant experience. Important website elements include an uncluttered design, a high level of functionality, easy navigation, and high-resolution graphics.
  • Lack of information. Sixty-five percent of users are looking for contact information, and eighty-six percent want to know about services and products. They also want to see patient reviews and social media links.
  • It seems outdated. The Internet is contantly changing. Users expect the sites they visit to deliver what they want, but if your site is too old it may not be able to.

What Users Do Like

The points above are among the things most users don’t care for and won’t put up with. What, then, are the things that matter most?

In addition to site appearance, the most important thing is to show what is unique about your practice: what you have to offer that others don’t. This may include:

  • Evening and/or weekend hours
  • Same-day appointments
  • Same-day dental implants
  • Multi-lingual office
  • Financing options

When it comes to your dental website, user experience is paramount! It must keep up with the times. Updating your site may mean anything from content revision to a complete design overhaul.

Need some guidance? ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Your Local Listing

Handsome,Man,At,Dentist's,OfficeUsing the Internet to market your dental practice used to be considered a luxury, but those days are gone. In 2021, promoting it online is essential!

Anyone with a smart phone should be able to find your practice within a few seconds. Virtually everyone has one these days, and the sheer number of these devices is staggering. In the United States alone there are:

  • 298 million smart phones in 2021
  • 311.53 million smart phones by 2025

Worldwide, the number of smart phones is – hold on to your hat –3.8 billion!

If would-be patients can’t find you online, then for all practial purposes your office is invisible.

Your Local Listing

You make it possible for people to find you via your local listing: information you place on Google My Business and similar platforms. This information – your local listing – affects your ranking in search engine results, which is how people find you.

Your local listing is a business profile that includes:

  • Practice name, address, and phone number. These are known collectively as NAP.
  • Website URL.
  • Description.
  • Tagline or slogan.
  • Social media links.

A good local listing will result in more new patients, so it must be complete, accurate, and easy to find via smart phone. ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Label Me New: Online Reviews

1713552559Virtually everyone is on the Internet, and most of us use it to decide whether we will go to one local business or another. We read online reviews, like those on Google My Business, to help us make up our minds. Dental practices rank among the very top of the local businesses people read reviews about.

These reviews are written by other consumers – everyday people, your friends and neighbors – and because of this, they carry an enormous amount of weight.

When it comes to online reviews, the newer they are the better. As we reported here earlier this year, most of those who read online reviews won’t bother with one that is more than a month old.

Label Me!

Google, of course, is well aware of this. Late last year the search engine giant began testing a label on Google My Business reviews that identified which ones were “new” – that is, no more than one month old. It appears Google liked the results, because that “new” label began to appear regularly in local reviews this spring. That means that consumers can, at a glance, now identify the freshest, most relevant reviews.

Never underestimate the power of fresh reviews.

  • 73% of consumers only read reviews written within the previous month
  • 69%  of consumers disregard reviews older than three months
  • 93% of consumers search for local businesses online; up to a third of these search for one every day!
  • 87% of these consumers read online reviews more often in 2020, up a remarkable 81% from 2019. (This may be due, at least in part, to COVID-19.)

As a dental professional in a highly competitive field, you need a steady stream of new and positive online reviews to help you grow your patient base. ProspectaMarketing can help. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

A Whole Lot of Dentists

Dentistry is an intensely competetive field, and  in the United States there is no shortage of practitioners. One of the reasons for that, judging by recent statistics, is that more new dentists are graduating from dental school each year, while fewer are retiring once they reach the age of sixty-five.

477717658 edit 1Nationwide, it works out to something like sixty-one dentists for every 100,000 people. That ratio does not appear to be a blip on the radar, either: trend-watchers say the number of practicing dentists is expected to continue growing for at least another fifteen years.

Marketing!

How do you compete for new patients, when there are so many dentists for people to choose from? The answer is that you must market your practice. You may already have heard how important marketing your practice is, in order to stand out in a crowded field. Do you have a clear idea how to do that?

There are a lot of different strategies. In this day and age there is an emphasis on the Internet, but no single approach is the best.

Here are just few things to think about:

  • Be active on social media. When members of your community follow you on social media you can reach them, 24/7/365. Sharing your expertise and providing updates on your practice builds your reputation and is a great way to get patient reviews.
  • Emphasize Local Search. When people search the Internet for goods and services near their home, they use local terms. No one searches for “teeth whitening,” for example, without including the name of their town. The content on your website must have all the essential terms people look for, including the name of your city, its neighborhoods, and even local landmarks.
  • Get involved in your community. Offline, there may be nothing better to raise your profile locally than being active in the community. Share your knowledge of dentistry at local schools, sponsor a youth sports team, and have a booth in your town’s summer festivals. Each of these enables you to build personal relationships.

Marketing your  dental practice helps you stand out from the crowd, and  ProspectaMarketing can help. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Dental Marketing: Millions On The Move

627946913 edit 1Did you know that more than thirty million Americans relocate each and every year? It’s true – and it only takes a little imagination to realize what that means. Each year, millions of people are living in a new town and trying to find a new dentist.

Marketing your dental practice via the Internet enables you to get their attention.

Dental marketing means putting the name of your practice before the public. In the Internet age, it involves influencing search engines and using social media platforms.

Local Searches

Virtually everyone is on the Internet now, and virtually everyone searches for consumer goods and services. Google alone processes more than 3.5 billion searches every day!

Digital marketing puts the name of your dental practice before a large pool of potential new patients, and in a way that:

  • Is easy for users to find
  • Makes it simple for people to contact your office
  • Describes all that you have to offer
  • Presents a positive image
  • and more!

When people look for health care professionals like dentists, they usually include search terms like “dentist near me,” or the name of their city. In other words, they localize their search terms. By optimizing your practice website for local search, you can use this to your advantage.

Local search isn’t much different than ordinary Internet searches. The difference is in the keywords, links, and other content used to attract Google; it all has a local emphasis. That is how people who live in your town, and maybe just moved there, are going to find you.

There are a lot of dentists out there, and millions of people are on the move. Digitally marketing your practice helps you stand out from the crown. ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

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