Smiling,Dentist,With,Tools,In,The,OfficeHealth care professionals have always had unhappy patients: always have, and always will. That’s just the way it is, and dentists are no exception to the rule.

These days unhappy patients can pull out their smart phones and in a matter of seconds, tell the world about what a rotten experience they had at your office – whether or not there is even a shred of truth to what they say.

This cannot be taken lightly, because reviews are a huge influence on your practice. For one thing they affect how you rank in local search results. For another, good reviews make you seem reputable and help drive new business your way, while bad ones can have the opposite effect.

What You Should Do

In spite of your dedication and skill, bad reviews will happen. How you react to them makes a difference.

The first thing you should do when you get a bad online review is … nothing. Don’t answer right away: wait a day or so, and respond with a cool head. When you do reply it should be in two parts.

  • Personal. If you know who the reviewer is, reach out with a phone call or text. Politely thank them for their feedback and ask if they would like to discuss it further. Your willingness to do so will probably go a long way to improving the situation.
  • Public. It’s important to reply to the review on the site where it appeared, too. A lot of people are going to read that review. A reasoned, respectful response shows that you care, take complaints seriously, and want to improve.

You can’t please everyone, but reviews can make or break your online reputation. The best strategy is getting more positive reviews, and there are ways to influence how many you get. ProspectaMarketing can help. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at