Did you know that potential new patients are more likely to give your office a call and schedule an appointment if you have a lot of positive online reviews?
That may sound obvious, but there is a tendency to underestimate just how vital online reviews can be to the success of your practice.
How many positive online reviews do you need? The short answer is that you can never have too many, and realistically, it is difficult to quantify. But remember this: positive online reviews result in greater patient trust, so the more you have, the merrier!
Why Good Reviews Matter
There have been many consumer surveys about online reviews over the years. The numbers vary slightly from one to the next, but they all tell the same story.
- 88% of those asked said they read online healthcare reviews, and are highly influence by them and star rating averages
- 91% trust reviews as much as they trust the recommendations of family and friends
- 94% said they’ll go with any business, including dental practices, with a five star rating
- 70% said they give as much more more weight a dentist’s online reviews as they do their professional credentials
In short, good reviews build patient trust, and the trust factor between patient and dentist is critical. Since most people read online reviews before they ever pick up the phone to call you, you need plenty of them. Gathering them should be an ongoing part of your business strategy.
How do you go about doing that? Providing outstanding dental care is a big part of the equation. But there is more, and help is available. ProspectaMarketing is an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.