Summer is waning, and it’s that time when thousands of students will be heading back to school. What better time to return to the ABCs of reviews? A is for Ask. Having communication with your patients prior to sending review Read more…
If the COVID-19 pandemic has any kind of silver lining for dentistry, it might just be the reminder that a strong digital presence is a powerful asset. With a huge segment of the population working from home for much of 2020 we all relied, Read more…
To grow your dental practice and remain competitive it’s important to draw in new patients. It’s an ongoing process, and just one of the ways that Internet marketing can make a difference. Just as important as bringing in new patients is keeping Read more…
Like virtually every other sector of the U.S. economy, dentistry took a big hit during the worst of the COVID-19 pandemic. We aren’t out of the woods just yet, but the recovery is well underway. Dental digital marketing helped many practices survive the Read more…
Health care professionals have always had unhappy patients: always have, and always will. That’s just the way it is, and dentists are no exception to the rule. These days unhappy patients can pull out their smart phones and in a matter Read more…
It’s been two years since Google introduced its “mobile-first” policy. Since that time the trend toward smartphones and tablets as the preferred means of Internet access has only increased. Everyone has a smartphone now. Some trend-watchers say they more common than Read more…
Your dental website may not wear out the way a toothbrush or a pair of shoes will – but websites do wear out. Don’t let that happen. If you can’t remember the last time you updated yours, the time to do Read more…
Using the Internet to market your dental practice used to be considered a luxury, but those days are gone. In 2021, promoting it online is essential! Anyone with a smart phone should be able to find your practice within a few seconds. Read more…
Virtually everyone is on the Internet, and most of us use it to decide whether we will go to one local business or another. We read online reviews, like those on Google My Business, to help us make up our minds. Dental practices rank among Read more…
Dentistry is an intensely competetive field, and in the United States there is no shortage of practitioners. One of the reasons for that, judging by recent statistics, is that more new dentists are graduating from dental school each year, while Read more…