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When they first go into practice, many dentists assume that delivering outstanding dental care will be enough to succeed. But soon enough, many of them come to realize that a dental practice, perhaps first and foremost, is a business.

No matter the product or service involved, the business of running a business is demanding. Dentistry is a specialized field, and the stress of delivering ourstanding care while managing the enterprise can take a toll on your chairside manner. How do you hang on to your existing patients, bring new patients in, and consistently deliver excellent dental care?

Marketing

The answer lies in effective marketing. When it’s done right, marketing your practice can keep you profitable and stimulate new growth, and still allow you focus on why you went to dental school in the first place.

What exactly is marketing? It is related to advertising, but is more than that: it involves identifying potential patients and finding the most effective ways of getting your name before them.

One element of marketing is establishing your practice’s brand. That word, “branding,” may invoke images of corporations and vast budgets. What it really means for a small practice is identifying the services you do best and would like to do the most. It’s the why of your practice: the reason why patients should choose you over every other dentist in town.

New practices seem to open every day, but you can get a leg up on  the competition. ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

There are more than two hundred thousand practicing dentists in the United States, and more seem to hang out their shingles every year. If you’re a dentist, you have probably noticed all the competition!

It seems harder than ever to stand out from the crowd, but there are effective marketing strategies that even a small practice can put into effect. They’ll help you bring in new patients, keep existing ones, and remain profitable.

The key to success is understanding your strengths and leveraging them to your advantage. In short, you must distinguish yourself from rival practices.

Create your brand

Remember that your practice’s website is among the most powerful tools in your marketing arsenal. It must be optimized for the search engines and accessible to mobile devices, as well as desk- and laptops.

You can use your site to create a valuable brand. Include these essential elements:

• Information for Patients. Internet searches are more detailed than ever before; people expect more than your location and office hours. They want to know your services (including specialties), whether their insurance is accepted, be able to schedule appointments, find downloadable patient forms, and more.
• Patient Reviews. Good reviews and ratings from your patients are worth their weight in gold.
  • 72% of potential new patients won’t take action before reading reviews
  • 15% don’t trust practices that don’t have reviews
• Video and Pictures. Your site should include videos explaining different procedures, and images of your office and staff. These establish your expertise and connect with site visitors. Tip: don’t skimp on this. Hire professionals to take high-quality video and pictures.
• Call Tracking. This makes it possible to see exactly where incoming calls to your practice come from.

In the good old days, dentists didn’t have to hone their business skills to bring in new patients – but in today’s climate it’s essential. ProspectaMarketing can help. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Is there any video on your dental practice website? If not, there should be – and for some very good reasons.

Video is more than a means of educating your site visitors. It is a powerful marketing tool that allows you to present your practice in ways that mere words cannot. It also helps your site stand out in search results – and when it comes to bringing new patients to your pracitce, that’s the name of the game.

The first thing to know about video is how well it resonates with viewers.

• People retain 95% of a video’s message, compared to 10% of what they read.
• 82% of Twitter users watch that platform’s video content.
• More than 50% of Internet video is viewed on a mobile device.

When you factor in that five hundred million people watch a video on Facebook every single day, the value of video is undeniable.

Variety!

What sort of video should you have on your site? There are a lot of possibilities.

• Practice overview. If a picture is worth a thousand words, moving pictures may be worth a whole lot more. Instead of lengthy text about your practice, use video to show what you offer, introduce your staff, and show the office space.
• Testimonials. Patients explaining why they’re satisfied with your service really strike a chord with viewers. Studies show more than ninety percent of people trust testimonials as much as they trust recommendations from family and friends.
• Patient education. Share your professional expertise to explain various treatments. Your patients want to know these things!.
• Special Services. Any dentist can fill a cavity. What makes you stand out? Your extra training in dental implants or cosmetic dentistry?

Your website videos should range from sixty to ninety seconds in length. That may not sound like much time, but trust us: you can pack a lot of information into one minute.

Videos are one of the most powerful and effective tools for marketing your dental practice, and ProspectaMarketing can help. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.