Is there any video on your dental practice website? If not, there should be – and for some very good reasons.

Video is more than a means of educating your site visitors. It is a powerful marketing tool that allows you to present your practice in ways that mere words cannot. It also helps your site stand out in search results – and when it comes to bringing new patients to your pracitce, that’s the name of the game.

1041035773_resizedThe first thing to know about video is how well it resonates with viewers.

  • People retain 95% of a video’s message, compared to 10% of what they read.
  • 82% of Twitter users watch that platform’s video content.
  • More than 50% of Internet video is viewed on a mobile device.

When you factor in that five hundred million people watch a video on Facebook every single day, the value of video is undeniable.


What sort of video should you have on your site? There are a lot of possibilities.

  • Practice overview. If a picture is worth a thousand words, moving pictures may be worth a whole lot more. Instead of lengthy text about your practice, use video to show what you offer, introduce your staff, and show the office space.
  • Testimonials. Patients explaining why they’re satisfied with your service really strike a chord with viewers. Studies show more than ninety percent of people trust testimonials as much as they trust recommendations from family and friends.
  • Patient education. Share your professional expertise to explain various treatments. Your patients want to know these things!.
  • Special Services. Any dentist can fill a cavity. What makes you stand out? Your extra training in dental implants or cosmetic dentistry?

Your website videos should range from sixty to ninety seconds in length. That may not sound like much time, but trust us: you can pack a lot of information into one minute.

Videos are one of the most powerful and effective tools for marketing your dental practice, and ProspectaMarketing can help. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at