In many ways, dentistry is a buyer’s market: there are a lot of dental offices out there for people to choose from. But there are a lot of new patients out there, too, and marketing your practice so they can find you is essential to your long-term success. The best place to do that is on the Interent.

shutterstock_1207106353_resizedThere are digital marketing steps that every practice should take. We have described them in the past, such as the growing importance of local listings and the need to manage your online reviews. In this post we’ll look at the value of marketing specific dental procedures to specific age groups.

Specific Demographics

Everyone wants to look good. Did you know that twenty-eight percent of millennials say that the appearance of their smiles has a direct bearing on their ability to get the job they want? That’s more than one of four, and they are willing to do what it takes to get a great smile.

To put it another way, cosmetic dentistry continues to be in high demand, and you can meet that demand by marketing cosmetic enhancements to a particular age group. The opportunities include:

  • Teeth whitening. More and more people are opting for a natural appearance in whitening: white enough to look great, but not so white as to look fake.
  • Clear braces. No one has to put up with metal braces anymore, because clear braces, also known as aligners, work. People also love them because they’re easy to care for and give them the great smiles they’re looking for.
  • Dental implants. Implants aren’t just for mature citizens anymore. Since they are a long-term and fully functional solution to missing teeth, they are increasingly popular with people in middle age.

There will always be a need for everyday dentistry. Let potential patients know what you can do for their smiles! Marketing specific services at a specific demographic can have a direct impact on your bottom line.

Digital marketing is an ever-changing discipline. ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at