Your website is an essential tool in driving new patients to your dental practice. It’s the way new patients find out what they need to know: the services you offer, your contact information, and where you are located.
Is your site getting stale? There are plenty of good reasons to think about updating it. There are two options: a website redesign, and a website refresh.
As the name suggests, a website redesign is a complete overhaul of your site. If there has been a significant change to the practice, like new ownership, or if it looks outdated or delivers an unsatisfactory user experience, a redesign may be in order.
It’s a major undertaking, though, and a site refresh may be the more efficient route. A typical refresh involves tweaking its navigation with menu changes, adding or deleting content, and other simple changes.
Whichever works best for you, there are lots of reasons to consider updating your dental practice website with a refresh or a redesign.
- Is it mobile-friendly? The use of smartphones has grown a whopping 222% since 2013, and that will only increase. Today, users expect a mobile-optimized experience.
- Is it up-to-date? Is your site compatible with all of the most common web browsers? Web standards change frequently and it’s essential to keep your site’s underlying source code up-to-date.
- Are its calls-to-action effective? A call to action (CTA) is something meant to get a site visitor to do something specific, like call your office or click a link to related content. Improving CTAs help convert visitors into new patients.
- Is its content relevant? Are you offering new services, or no longer offering other ones? Are there new members to your dental team? Updating your site’s content ensures visitors get the reliable and useful information that leads them to schedule an appointment.
Improving your dental practice website with a site refresh or even a redesign will improve the user experience and bring new patients to your office. It’s a worthwhile undertaking, but a major one. ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.