A negative online review can seem like a real slap in the face. You are a consumate professional committed to excellence, yet there it is for all the world to see: an unhappy patient griping about a bad experience while in your chair. Read more…
Your dental practice website offers a lot: everything from a detailed list of your available procedures to patient forms to biographical information on you and your dedicated staff. And let’s not forget the smile gallery, and contact information! It is, Read more…
The vast majority of people use online review sites when they’re looking for a new dentist, so it follows that the reviews they find carry a lot of weight. You might think that positive reviews and five-star ratings are critical, Read more…
For a dental practice, as for any small business, nothing can ever replace an in-person meeting with a patient or potential patient. Establishing a personal, face-to-face connection cannot be beat. But the world doesn’t always work that way. Most people Read more…
Good reviews from your patients can really help the profitability of your practice, and the more you have, the merrier. Unfortunately, it’s the dissatisfied patients who, for whatever reason, are the most likely to jump online and write a bad review. Undoing Read more…
A picture, we have always been told, is worth a thousand words. But new research is telling us that lots of pictures, posted to your Google My Business profile, are worth even more. A study by BrightLocal, an SEO and local Read more…
A four-star retaurant. A five-star movie. As consumers, those stars get our attention; they suggest a proven quality or track record. But a new study indicates that as attractive as all those stars might be, the quantity of online reviews any small Read more…
Your dental website is a reflection of your practice, and serves several important functions. It’s a showcase of your services, and tells people how to find you. It also allows you to share your expertise. But above all, your website Read more…
Commercial websites, like those for dental practices, have used blogs as a marketing tool for years: raising their profiles and getting online visibility. But some trend-watchers say the days of the blog are numbered, as people’s love of social media Read more…
The Internet has steadily evolved over the years, and still is evolving. And like the Internet, the tools we use to access it are contantly changing. That’s one of the main reasons why most businesses, including dental practices, redesign their Read more…