Google is pulling the plug on its Google+ social networking site. Citing what it called significant challenges to maintaining it, the company announced it will phase out Google+ over a ten month period, beginning immediately.

“While our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps,” Google said in an October 8th statement. “The consumer version of Google+ currently has low usage and engagement: 90 percent of Google+ user sessions are less than five seconds.”

The phase-out is expected to be completed by August 2019.

ProspectaMarketing, a firm specializing in marketing dental practices on the Internet, has not managed Google+ pages in several years. Instead we actively manage Google My Business accounts for our clients, so that patients can more easily find their practices on the Internet. Google+ links remain on some client websites, but we are removing them.

Google’s announcement came on the heels of a reported security breach affecting up to half a million Google+ accounts. Although it just became public knowledge, Google discovered the breach early this year.

Google attributes the breach to a software glitch, and said it gave unauthorized third-party access to users’ private profile data, including names and email addresses.That unauthorized access lasted from 2015 until March 2018, when it was discovered and corrected, according to The Wall Street Journal.

The Journal also reported that Google chose not to make the security breach public, “in part because of fears that doing so would draw regulatory scrutiny and cause reputational damage.”

Google launched Google+ in 2011 in an effort to make inroads in the expanding social networking market. “We aren’t trying to replace what’s currently available,” a company spokesman said at the time. “We just want to introduce a new way to connect online with the people that matter to you.” Though it underwent several changes, Google+ never really caught on, and is viewed by many as a major flop.

ProspectaMarketing helps dental practices reach their audience. We use the tools of Internet search marketing to reach key prospects looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at