When all is said and done, a dental practice is a business. Patients are really customers, and they want to find the best dentist they can.
How does anyone find a local business these days? You Google it and check out reviews. As it turns out, dental practices are among the businesses most likely to have a review on Google.
Google reviews is a feature that allows users to write their own reviews of local businesses. They appear, along with a star rating, in Google search results. Maybe it’s because everyone needs to see the dentist, but dental practices get more reviews than plumbers, more reviews than real estate agents, and more than lawyers. That’s according to a recent study by BrightLocal, the SEO and local citation platform.
Google is by far the most-used search engine on the Internet. That means the Google reviews your patients write, and the stars they award, are extremely powerful; they make a big difference in driving new traffic to your practice.
BrightLocal says that review signals are more important to local search rankings than ever before. “Review signals” is an umbrella term describing different aspects of a company’s review profile. The more positive reviews a business has, the better.
Most of us do at least some online shopping. Think about it: before anything goes into your shopping cart, you read the reviews of other customers, or at very least check how many stars a product has. They can be the deciding factor whether you buy something or don’t.
It’s the same with Google reviews. They’re a modern word-of-mouth. The experience others have with local businesses has a big influence on spending habits. A restaurant with poor reviews, and only one or two stars, means you’ll probably dine somewhere else.
It all begs the question, what can a dental practice do to encourage more, and better, Google reviews?
Ask for them. The direct approach can work wonders. It’s okay to ask your patients to review your practice.
But you don’t want to ask a patient (whose mouth may be numb) for a review right after an appointment. Instead, send an email a few days later, thanking the patient for choosing your practice. Include a polite, no-pressure request for a Google review.
Show them how. Some of your patients may need a pointer or two on how to leave a Google review. It’s really quite simple. All they need to do is:
- Log into their Google account.
- Google your practice.
- Click on “Write a review.” Write the review, select a star rating, and click the Submit link.
That’s all there is to it!
Remind them. After the initial request, it’s okay to remind someone to leave a review. Don’t do it right away. Give them a week or two, and send a follow-up reminder.
There is one very big caveat to asking patients for Google reviews: never offer them any incentives. For one thing, it isn’t ethical. More to the point, it’s against Google policy.
Getting your practice in front of potential customers isn’t easy, but you don’t have to do it on your own. ProspectaMarketing is an Internet marketing firm specializing in helping dental practices reach their audience. We use the tools of Internet search marketing to reach key prospects looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.
See the BrightLocal report