Your dental website is your most potent tool for promoting your practice: it’s where patients and would-be patients find out about you and the services you provide, and perhaps most importantly, your office hours and location.

As we have described elsewhere, video remains the most popular type of content on the Internet, and is a huge factor in local search success. It is something you should take advantage of, and by using the smartphone you probably have in your pocket right now, you can create professional-quality videos and share them on your website.

What sort of videos, you may wonder? As a trained dentist, you can start by drawing on your own expertise. Your site visitors would love to hear your thoughts on topics in dentistry, from simple subjects like checkups, to popular procedures like teeth whitening. You might create a Q&A with questions drawn from real patients, or create a video centered on your dental team.

What you don’t want to do, however, is share poorly-made video. They don’t have to be perfect, but by learning a few simple techniques, you can make quality, effective videos that work to your advantage.

  • Good lighting. This is essential. You don’t need to invest in expensive equipment, but try to always shoot in brightly lit areas. The resulting video will be crisp and clean.
  • Stay horizontal. Turn your phone sideways, in what the pros call “landscape” orientation. When you play back the video it will fill the screen, and give it a professional look.
  • Get close. Don’t be afraid to move close to your subject. (The subject might be you, so remind your videographer!) Image quality will be improved, focus will be better, and – again – your videos will have a quality, professional look.
  • Be steady. It’s hard to hold any camera steady, and smartphones are no exception. But shaky video detracts from the content, and looks amateur. Use a tripod or some other stabilizing device.
  • Edit. Some people are satisfied to put “raw” video clips on their sites, and there is nothing wrong with that. But you may do multiple takes, and only one will be right. Simple editing software allows you to trim out any rough edges. There are plenty of inexpensive video editing smartphone apps.

Remember, eighty-five percent of Internet users in the United States watch videos online, and it makes up one-third of all Internet activity. By incorporating simple but informative and well-made videos on your dental practice website, you boost your chances of reaching many more potential patients.

ProspectaMarketing uses the tools of Internet search marketing to reach key prospects looking for what your practice has to offer. We bring a unique and thorough approach that provides visibility, financial accountability and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at