Everyone should see the dentist in order to maintain healthy teeth. Ideally, they’ll be in your office for a cleaning and checkup every six months. Yet nearly half of all Americans say they don’t see the dentist as often as they should.
That’s not a good way to approach dental health. But look at it another way: there is no shortage of potential new patients for your dental practice. What can you do to attract their attention? In this blog post we present three tips you can use to grow your patient base.
When people are looking for a new dentist they’re going to do their homework. Unless they’ve got a strong recommendation from a family member or friend (see below), that means turning to the Internet.
Most of us reach for our smartphones before our laptops when we’re looking for quick information. But websites are not created equal. Mobile first means your site is optimized for the small screen. Its content fits comfortably (and automatically) onto those smaller phone and tablet screens. Just as important, its content must be optimized with terms that attract the attention of the search engines.
Use Online Patient Reviews
Reviews written by actual patients carry a lot of weight with potential new patients. They’re the new word-of-mouth – probably more important than recommendations from friends and family. Asking your patients to write a review you can use on your website can give your online reputation a real boost.
How big a boost? Most of us read online reviews before deciding how and where we’ll spend our hard-earned dollars. According to one study eighty-two percent of adults read them at least occasionally, and forty percent rely on them most of the time.
One little hitch: people don’t always take the initiative. Don’t hestiate to ask them. You can do it via email as a follow-up to an appointment, for example. One word of caution, though: don’t offer anything in exchange for a review. It isn’t ethical, and it’s also against Google policy.
Take Advantage of Social Media
More than three-quarters of all Americans have some kind of social media presence, so it’s critical that this is part of your overall marketing strategy.
By using sites like Facebook or Twitter you can bringing your marketing message to a wide audience. These can, and should, include links back to your practice website, where visitors will find essential information like available services, location, and office hours. Bearing that in mind, make sure everything on it is updated regularly.
Attracting new patients to your dental practice is an ongoing battle – but the battle doesn’t have to be uphill. ProspectaMarketing is an Internet marketing firm that specializes in helping dental practices reach their audience. We use the tools of Internet search marketing to reach key prospects looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.