Dentistry is an excellent profession in many ways. Dentists are respected members of their communities who get the satisfaction of helping others, and if you own your own practice, you get to be your own boss.
But it’s also increasingly competitive. Just getting through dental school took a lot of effort, but once you hang out your shingle you’re competing for patients with every other dentist in your area. That means you’re going to have set your practice apart with services that not everyone offers. It also means you must market your practice to build a solid patient base, and so potential patients know you’re there.
Running a small business is difficult for anyone. And you didn’t study business, you studied dentistry. How are you supposed to know how to run your practice so that it is profitable? You’ve got to administer a budget and manage a staff, all as your main focus stays on providing excellent dental care.
It can be intimidating, and even overwhelming. Marketing a dental practice today is not what it used to be. Consumer expectations are high, and you must have a sense of the marketplace. Did you know, for example, that women make more than ninety percent of all dental buying decisions? As a group, they also make purchasing decisions differently than men; they want to be fully informed before committing to a particular dental practice.
Put another way: consumer expectations are high. Your would-be patients want the best they can get – for themselves, and for their families. They also expect information about you and your practice at their fingertips.
Attracting new patients to your dental practice is not easy, but you don’t have to do it on your own. ProspectaMarketing is an Internet marketing firm that specializes in helping dental practices reach their audience. We use the tools of Internet search marketing to reach key prospects looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.