Google My Business is an essential marketing tool for any small business, whether it’s a pizza place, a plumber, or a dental practice. It’s a free service that makes it easy to put relevant information in front of local Internet Read more…
Online reviews have never been more important to small businesses. Almost everyone reads them, and almost everyone is influenced by them. Healthcare providers, including dental practices, are among the small businesses for which the most reviews are read. According to Read more…
Lights, camera, action! You may not associate those words with your dental practice, but you probably should. Video is becoming more critcial to online marketing every day, and potential new patients visiting your website expect it. If you don’t take Read more…
Thanks to the Internet, it has never been easier for people to find the goods and services they need. That includes dental practices. In a matter of minutes, anyone can pick up their smartphone, find the dentists near their home, Read more…
Chances are you are using social media in your dental practice, at least to some degree. Are you using it to its fullest potential? Not all dental practices do – and that amounts to wasted opportunity. You may think of social Read more…
Your patients are already using social media: in today’s world, that is a given. If your dental practice is not leveraging the power of social media to communicate with patients, you are overlooking at powerful tool. Almost everyone spends at Read more…
Have you asked anyone for directions lately? With a smartphone in almost everyone’s pocket and a map app on every smartphone, asking for directions doesn’t happen much anymore. It’s never been easier to find and reach a destination you’ve never been to. Read more…
For your dental practice to remain competitive in today’s market, it’s essential to stay on top of current marketing trends. Doing so will help you draw in new patients, and thrive. One of the most important is a video strategy: Read more…
For your dental practice to succeed, you must keep expanding your patient base. That means marketing the practice online, because when consumers are looking for local services they turn to the Internet first. There’s a lot of competition out there. What Read more…
It has long been an article of faith that consumers turn to their mobile devices first, when they do local online searches. Whether it’s a dental practice or a dry cleaner, we use smart phones and tablets to find them. But a Read more…