Your dental website is a reflection of your practice, and serves several important functions. It’s a showcase of your services, and tells people how to find you. It also allows you to share your expertise. But above all, your website is how you convert visitors into new patients.
Creating the best possible site is essential to the success of your practice, so it’s critical that you get it right. How do you create an effective dental website?
Keep It Simple
Generally speaking, simple things are easier to understand. That is as true for websites as it is for anything else.
What do we mean by simple? In the case of your dental website, it should have a simple design and be easy to navigate. Its menu should be clear and concise. Remember this important fact: most site visitors decide whether they will use a site’s services within the first ten seconds of landing there.
Website content is any text, photograph, and the audio and video files published there: the stuff your site visitors are looking for.
The content on your dental website should be clean and well-organized – in short, user friendly.
- Clear headings and sub-headings. Headings and sub-headings make site content stand out, and tells visitors that something is important.
- Well-defined categories. Don’t clutter your site with excessive information; you’re likely to lose visitors (i.e. potential new patients) if you do. Make it easy for them to find the information they’re looking for.
- Organized. There is no need to re-invent the wheel, or the website. Have a standard placement for titles, menus, buttons, and links. Use sans serif fonts – a type of font that doesn’t use little ornaments (serifs) at the ends of certain characters. Sans serif fonts like Helvetic and Arial are easier to read than serif fonts like Times New Roman and Palatino, especially on a website.
- Optimized for SEO. SEO, or search engine optimization, is how Internet users find you. Optimizing site content is a strategy to drive traffic to your webiste by using certain words (keywords) and title tags, to name just two, that attract search engines.
Visibility and Improvment
Your dental website should be simple, but it should also reflect the personality of your practice. That’s how you convince visitors to use what you have to offer.
ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices. We use the tools of Internet search marketing to help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.