We still call them smart phones, but they have become much more than a mobile telephone. In fact, text messaging has emerged as the most popular form of communications – not just among teenagers, but all Americans. If your dental practice isn’t using text messaging to communicate with your patients, you’re not taking advantage of cost-effective technology.
Texting is a highly efficient way to communicate with your patients. At your end, there are texting apps that run from a laptop or desktop computer. It’s a simple way to make things a little easier on everyone involved.
One of the best uses of texting in dentistry is an appointment reminder. It’s an uncomplicated strategy: send a patient a brief text reminding him or her of an upcoming appointment – when it’s, say, one week away. Request a reply: the letter Y for Yes, confirming the appointment, or N for No, indicating a need to reschedule.
Simple and effective, right?
Alternately, you might text a patient to say you have an earlier slot on the same day of a scheduled appointment. “Would you like to move your appointment to 2:30?” you might ask. Once again, request a Y or N reply.
When it comes to text messages and your practice, though, there is one catch: be sure to get the consent of your patients before adding them to your text list. Legally speaking you don’t need permission to text something like an appointment reminder, but you do need it before texting marketing or billing messages.
It’s a good idea to keep texting etiquette in mind, too. End any exchanges with a polite thank-you. And send your text messages during normal business hours. Who wants to get a reminder of a dentist appointment at 10pm?
ProspectaMarketing is an Internet marketing firm that specializes in helping dental practices reach their audience. We use the tools of Internet search marketing to reach key prospects looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.