Google Analytics: The Key To Improving Your Reach

October 28, 2022
Dental Advertising, Internet Marketing, Search Engine Optimization, Websites

ProspectaMarketing makes use of a host of top-of-the-line marketing tools to ensure that our dental practices reach as many potential patients as possible. One of our most crucial allies is Google Analytics, and we have mentioned it several times within our blog articles. But why is it so special? What makes it so unique in comparison to other SEO tools? Our team realizes these questions can often pop up, especially if you are a practice who is just starting out in the world of internet marketing.

In order to keep you educated and ensure your practice is taking advantage of its marketing potential, our team has put together an easy-to-understand explanation, in two parts. Firstly, we will explain what Google Analytics is. Secondly, we will provide you with four insights you can gain from one simple look at your Google Analytics page.

What Is Google Analytics?

In the simplest terms, Google Analytics is an online service that keeps track of your website traffic. However, leaving it at that would be a massive understatement. Google Analytics not only keeps track of your numbers, it also lets you filter them in a myriad ways, analyze different aspects of your site usage, and apply insights to your marketing strategy.

Covering everything from demographic statistics to potential patient behavior, Google Analytics is simply the easiest way to monitor your site’s health and standing. But, is there an easy way for a beginner to apply this information? Or do you need to take a class to simply be able to log on?

How Can Google Analytics Help?

There are certain insights you can make with almost no experience in Google Analytics, and familiarizing yourself with the service is not complicated at all. The average marketing team can make use of this tool easily. In order to help, we have compiled three quick observations you can make early in your Analytics journey and how you can apply them to improve your practice’s reach.

  • The “Audience” tab is extremely useful in determining statistics like active users, page views, and session durations. These numbers can help you ensure your online ads and local listings are working to draw traffic to your site, or whether you need to increase your outreach through a more aggressive marketing plan.
  • The “Behavior” tab lets you view several aspects of your potential patients’ engagement with your site. You can view Landing Pages and analyze which of your written topics are receiving the most traffic from outside sources – i.e. which pages patients are “landing” on. You can also view your Exit Pages, to see where people who enter your site wind up, and whether they exit before your marketing effort can convert that lead into a call or an appointment request. This can be helpful as you can analyze who you are attracting, what they are looking for, and why they are leaving.
  • The “Acquisitions” tab breaks down ad traffic, search engine health, and even social media statistics, when relevant. It can be helpful in gauging whether your SEO is working and whether the digital ecosystem outside your own website is responding well to your content.

We remind dental practices that this is simply a basic primer. If you want a more in-depth education on Google Analytics, or are looking for a marketing team that will keep track of your page landings, keywords, and visibility for you, ProspectaMarketing is ready to help! We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

3 Easy SEO Optimization Tips

September 15, 2022
Search Engine Optimization, Websites

ProspectaMarketing helps dental practices with online marketing and advertising efforts and we have been at it for years! This means we know a thing or two about SEO optimization. If you are a relatively new practice, however, or even if you’ve been around for a while but have never made the jump to online advertising, you might be wondering what it’s all about.

After all, we mention it a lot on this blog and it is a term many online entities use when explaining their digital practices. In order to alleviate any confusion, our team has put together a primer to explain what SEO is, followed by three, easy-to-follow optimization tips that don’t require the creation of new content.

What Is SEO And Why Should You Care?

Let’s start with some basics for any newcomers out there. SEO stands for Search Engine Optimization and it’s really a catch-all term. It includes any and all strategies applied to content that increase its likelihood of ranking higher on search engines like Google. SEO optimization is an importance practice for several key reasons, including but not limited to visibility, reach, and accessibility. Properly optimized web content has been vetted for relevant key words, has text that is unique enough to not be mistaken for another page, and displays to the intended target audience, whether that be location- or demographic-based.

  • Visibility: An optimized post ensures that readers who search your relevant keywords can find your service quickly and effectively.
  • Reach: An optimized post broadens your practice’s reach by displaying your content to new audiences that might be interested.
  • Accessibility: An optimized post is easy to navigate, generating more page landings and potential patients for you and your practice.

3 Easy-To-Follow Tips

One of the first solutions suggested for improving SEO is to create content. This is a great suggestion due to the relationship between fresh content and Google index bots. The more unique the content is, the more likely Google and other such search engines are to send out “crawler bots” to index your page. When they do, your content is added to a database of unique content, helping readers find it quickly and without any hassle.

However, sometimes it can be hard to come up with new content in a consistent fashion. If you represent a dental practice, you have other responsibilities; not the least of which is your mission to help your patients. With such a huge responsibility, it is understandable that creating new pages for your site would be a small priority. And while a blog helps in this regard, you still need the time and space to write the posts. For this reason, our team has come up with 3 easy to follow tips to help you optimize your existing content without needing to write new text:

  1. Keywords vs Keyphrases: Keywords are more than simple roadmaps to your content. They can also act as a billboard or a sign that loudly signals to your readers that your page is right for them. For this reason, think not just about what your potential reader might search, but how they might search for it. Then, rework existing content to reflect this. For example, “how are dental veneers placed” is a better keyphrase to work into your content than simply “dental veneers,” which is a single keyword and will most likely match with fewer search terms than its more robust alternative.
  2. Interesting Title Tags: An important statistic is the ratio of clicks on your link via Google. This is commonly known as the click-through rate, or CTR. And one of the main factors that affect the CTR is your title tag. After all, it is the first (and hopefully not the last) thing your potential reader sees. Make sure to use enticing and exciting title tags that will draw people’s attention. Avoid sensationalizing, but don’t be afraid to make a bold claim or ask an incisive question in your title tag. After all, once the potential patient has clicked on your page, you can further explain the statement with informational, clearly worded text.
  3. Listen To Google Analytics: We have talked at length about using Google Analytics on this blog, and for good reason. You can use the Page Landings section of this online tool to measure how many readers are drawn to your different website pages. This helps to gauge not only the good, but the bad. If you notice a post is stale and abandoned, it’s time to refresh it. Don’t be afraid to go back and change old content with new keyphrases, a new title, or even a new image. This way, you don’t have to create entirely new content. You can simply rephrase and rework old content to make it sound more relevant! This tactic will also give your original content a second chance at positive search engine placement.

At ProspectaMarketing, we can help you manage your website and SEO so you focus on what you love: being a trusted dentist in your community! We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Readability Matters!

August 26, 2022
Blogging, Dental Advertising, Dental marketing, internet dental marketing, Internet Marketing, Search Engine Optimization

ProspectaMarketing endeavors to meet our clients marketing needs and extend their reach through every possible medium. Audiovisual elements are absolutely crucial in this endeavor and if you haven’t read our article on the core tenets of visual media, check it out immediately! However, another vital element we have covered on this blog – one that is at least as important as audiovisual media – is written content.

If you have read our article on the importance of engaging website copy, then you already know the core elements of creating this text-based content. However, how are you supposed to check if that content is tracking well with readers and getting the correct message across? In an arena like dental advertising, it can be even more important to transmit your goals and information effectively and objectively, as patients are often looking for health-related facts that leave little room for subjective writing. Readability checkers are, at least partially, the answer.

What Is A Readability Checker?

You can infer what a readability checker entails pretty easily by the name: it’s a tool used by blog specialists, website copy writers, and content creators the web over to ensure that their content is grammatically and structurally correct. However, it’s more than just a glorified spell-checker. A properly designed readability checker will also test your content for proper flow, repetition of words, transition phrases, and a host of other fluency and syntax standards. In short, it will make sure your work sounds as professionally written as possible.

There are three types of spell-checkers our blog team recommends when creating written content.

  1. Yoast Plug-in: This particular spell-checker mainly applies to WordPress users. If you’re generating content for a blog, mailing list, forum, or media gallery, using the Yoast Plug-in is a good way to check your progress. When enabled, it will show a color-coded symbol to the right of your blog posts in your blog viewing window in WordPress. The color ranges from red to green, respectively indicating low to high readability levels. Red means your post needs work, yellow means it’s almost there, and green means you’re good to go. The plug-in also enables a similar column with identical symbols for SEO optimization, which means you can use it to both check the accessibility of your text and test how high it will rank on search engines. Yoast not only lets you know that you Readability or SEO are low; it gives you suggestions to help you fix it. All the steps you can take are arranged in an easy-to-access drop down menu so you can easily get your post in the green.
  2. Microsoft Word Readability Checker: What if your written content is not being generated via WordPress? Our best tip is to either create your text entirely on a blank document on Microsoft Word (or a similar, text-based application), or at least copy paste it into a blank document before posting it to your preferred back-end web service. Why? Microsoft itself has a hidden readability checker that few people know about. Making use of it is easy and free! While you’ve got your Word document open, search the top row of toolbar options for the “Review” tab. Then, find the category titled “Spelling & Grammar.” At this stage, you’ll be able to choose spell-check options, but, depending on your version of Word, there should also be a category or option titled “Readability Statistics.” With this pop-up page, you will be able to access statistics like your text’s Fleisch Reading Ease Score. Metrics like this can be helpful in examining whether your text flows well and is understood easily by your intended target audience.
  3. Grammarly: Though focused primarily on grammar and spelling, Grammarly is also great tool for ascertaining how to improve the clarity, fluency, cohesiveness, and vocabulary of written content. It offers real-time assistance and a host of tools. The only drawback to this robust readability system is that most of the features are locked behind a paywall. The only free features are grammar and spelling!

Why Is Readability Important?

In an ever-evolving online landscape, your practice’s potential patients will have no patience for improperly written walls of text riddled with mistakes. They have the ability to quickly click away to another page and come equipped with the increased online literacy of a generation raised on the internet. These standards make readable content an absolute cornerstone to your advertising campaign.

At ProspectaMarketing, we can assign you a specialized blog writer and even help you iron out clunky marketing copy. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

SEO-Friendly Blog Posts: 5 Easy Steps

August 15, 2022
Blogging, Dental Advertising, internet dental marketing, Search Engine Optimization

So, you are a dental professional who keeps up with our blog posts and you have taken our advice on the importance of blogs in marketing. You have set up a solid website with appealing design, informative text blurbs, attractive images, and you have added a WordPress blog to it in order to generate fresh content. Now, you are staring at a blank page and wondering how to go about writing your first blog post. ProspectaMarketing can help!

If you haven’t followed all these steps yet, make sure to check out our previous articles covering topics like the power of the blog, engaging website copy, appealing visual media, local SEO tips, and Google indexing strategies. If you have, then you have likely already read these articles and are wondering how to go about crafting a blog post that will have a good chance of getting picked up by Google’s bots and wind up high on search engine results.

Our team has put together a list of tips to get you writing and to ensure you adhere to SEO-friendly parameters, in order to further maximize your visibility and the impact your dental practice can have.

5 Easy-To-Follow Guidelines

  1. Use Proper Headers, Footers, and Contact Info: Guiding your reader’s eye to accessible information about the practice is a crucial part of any blog post. Before you write any text content, ensure you have a good title and that contact info is available somewhere in the post. Your best bet is the bottom, so craft a footer with large, easy-to-read text that details your practices official name, address, phone number, website and/or e-mail. Make sure to place it at the bottom of any and all blog posts, to create a sense of uniformity and professionalism in your blog.
  2. Make Use of the Official Practice Name: We recommend using the name of the practice twice in every blog post; once at the beginning and once at the end. Doing it only once – or not at all – might mean it fails to stick in your reader’s mind. However, doing it too much will stink to a reader of generic SEO fodder.
  3. Include Unique Location Names: When it comes to creating content that is attractive to Google index bots and search engines, location-specific vocabulary is key. What better way to make your writing stand out than to mention uniquely-named locations that your practice serves? Do it at least once during the actual text, and consider adding it to the title, if applicable. “Quick Toothache Solutions” is a good title; “Quick Toothache Solutions in Silverton, CO” is better.
  4. Start With A Story Or A Quote: In the end, writing is all about story; even advertising copy. Pick a good quote about teeth or smiling and place it at the top of your post. Or start with an interesting patient anecdote – make sure to omit any names or personal details! This might kickstart some ideas and help you structure the rest of the blog post.
  5. Adhere To A Structure: A blog post is like a good essay; it presents a persuasive argument, offers supporting evidence for it, and wraps up with a conclusion on the general benefit of the position being argued. Anything you can write will follow these steps. Use sub-headers to separate each of these sections. Come up with an attractive title for each one. For example, if you’re stuck on a blog post about a new teeth whitening service your practice is offering, write a header like “Tooth Whitening News for Norfolk Residents,” then write two sub-headers like “Why Choose This New Method?” and “The Name of Practice Difference.” Just like that, you have the basic structure for a blog post, complete with an introduction to the idea, supporting arguments, and a conclusion that brings it all together.

Just Start Writing

The most important tip is to start creating content. In modern philosophy, there is a concept known as the infinite monkey theorem. It presents the idea that, if a monkey hits random keys on a typewriter for an infinite amount of time, it will eventually write the complete works of William Shakespeare. Many take this to mean that there is no way to be original, as random chance could produce the same result as an artist, given time. At ProspectaMarketing, we believe that, since this feat would take an infinite amount of time, it is also proof of all the unique permutations that exist between the random text and Hamlet.

This means you are very unlikely to write something stale, repetitive, and worded exactly the same as another blog post. You would have to sit in your chair for an infinite amount of time in order to achieve the same exact thoughts, worded the same exact same way, as someone else! So, just start writing! We guarantee that, as long as you come up with the text yourself, both your potential patients and, more importantly, the Google algorithm, will view it as unique copy and respond to it organically.

If you represent a dental practice that needs help writing blog posts, ProspectaMarketing offers a wide selection of blogging services, ranging from basic to fully customized. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

The Power of the Blog: Authority and Visibility

March 15, 2022
Dental marketing, Local Internet Marketing, Search Engine Optimization, Websites

At ProspectaMarketing, we provide a host of invaluable services for our affiliated dental practices. From local listings to search engine optimization, we can help your team take advantage of a wide-ranging digital marketing campaign that can help you become a household name in your area. One of the unique ways in which we do this is through the use of specialized blog content.

Blogs might seem like a section of your marketing campaign that you could probably leave by the wayside. After all, they are read less and less each year. Patients often prioritize other, more informational, less subjective sections of your site over the content in the blog. So, in terms of leads – that is, the amount of avenues for patient acquisition that a certain piece of digital copy provides for the practice – blogs are not doing much of the heavy lifting.

However, our team strongly recommends keeping and updating a blog on your website. Though it might not be the most accessed section of your digital hub, and the blog might not provide direct clicks by interested patients, well-written, customized content can provide several major benefits to your practice that far exceed any costs. Our team has listed some of the benefits below.

  1. Site Accessibility: First and foremost, a blog provides a place for visitors to find certain subjects you might not have an entire page about, or else makes the site more accessible for people who are looking for information. Certain messages cannot be properly expressed through copy, and benefit greatly from customized communication avenues. Examples of content a blog can prioritize include yearly and monthly events, charity drives, upcoming changes to your services, reduced or altered hours, and patient feedback.
  2. SEO, Location, and Key Words: A blog service that is tailored to local SEO strategies can prioritize keywords, locations, and a proper digital pathway for visibility. While it’s true that the blog post as a whole might not be scanned for details, the pages within it provide more pages of content filled with those attractive key terms that search engines like to prioritize. The more pages like this on your site, the more likely you are to provide online visibility for your practice.
  3. Google Index: This leads neatly into our next point; the Google Index is a tool that any and all dental teams must take advantage of. The company itself describes the index as a solution for the internet’s “ever-growing library, with billions of books and no central filing system.” It works just like a real index in a book, providing a list of websites for Google to add to their search engine. The algorithm sends out “crawler bots” to scan your website for new, fresh, original content. If they find any, the bots will index those unique pages and store the information at Google, which then prioritizes them in search results. A blog is a perfect way to keep fresh content regularly appearing on the site. Unlike the rest of your pages, which must remain somewhat static so that patients can have a consistent perspective on your services, a blog can provide new content every week!
  4. Variety: Blogs can cover sections of your marketing effort that have not received as much attention or funding. If your practice specializes on implant dentistry, but has just received new technology for teeth whitening, you can use a blog to immediately begin adding content regarding your new service. The possibilities are endless, and regularly scheduled blog posts can enable you to add new elements to your existing campaign without needing to restructure and retool your core goals.

But the one of the most important ways in which keeping an up-to-date blog can help you is the opportunity to establish your website and practice’s authority.

Website Authority vs Website Visibility

There are two general types of blog posts you can include on your page.

Firstly, there’s what we like to call an “SEO Blog Post.” This is a customized blog post that deals with a regional service and primarily uses local SEO to concentrate key words and locations in one place on your site. Locations are often included in the title and text, so that our Local Listings department can keep track of their traction and visibility. This kind of post is primarily used as a tool for fostering search indexing, as mentioned previously. It can help your visibility.

The second kind of post is what we call a “Site Authority Blog Post.” This sort of post often forgoes local SEO in order to provide truly authentic material. They cover raw medical and dental knowledge and can be used to establish a sense of trustworthiness in your status as an industry leader. However, it can be difficult to provide original content on subjects that have already been studied for years. Considering there’s an ocean of websites out there, crawling with bots, this can also mean that reaching a non-local audience is too daunting to consider.

So, while this sort of post has the potential to be the most beneficial, you must make sure that the text is fresh, new, and somehow different from anything else on the web. Examples include: new technologies, research, the medical background of the dentist and their team, and any unique ethos, mission, or angle your practice uses to differentiate itself from others.

At ProspectaMarketing, we can help you establish website authority and visibility through original website copy and custom blog content. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

What is Patient Attrition and How Do I Avoid It?

February 14, 2022
Dental marketing, Internet Marketing, Search Engine Optimization

Happy,African,American,Dentist,In,OfficeAccording to a study by the dental care company Henry Schein®, dental practices lose 17 percent of their active patients each year. As a leader of your practice, how are you supposed to ensure that your patients continue to pick you for their dental needs?

In marketing, this potential loss of patients is referred to as patient attrition, and it is a problem all businesses have to deal with. But when it comes to an area like dentistry, which can be subject to sudden insurance policy changes that are outside your control, dentists must rely on online marketing tools in order to keep patients returning.

How To Mitigate Patient Attrition

Let’s start with the cold, hard truth. In an environment where external changes are common, some patient attrition is unavoidable. However, by using some of these handy tips, you can mitigate the problem and ensure that your dental practice has a constant influx of satisfied patients.

  • Online Marketing: As obvious as it sounds, practices that have little or no online presence are less likely to retain patients. If a person is looking to follow-up on dental care and finds it difficult to access their records online, receive updates about closures on social media, or request appointments on their dental practice’s website, they will likely search for a more tech-friendly replacement. In this day and age, social media has become customer service, and it starts before your patients even call! Make sure to keep your website and social media accurately updated with your current policies and services.
  • SEO: We harp on it a lot, but Search Engine Optimization is absolutely key for any practice trying to retain patients. In an ocean of Google search results, using an app like Google SEO can help your listings rank higher on searches. According to a recent study on appointment reminders, text messages and e-mail are increasingly ineffective ways to keep patients updated. The reality is that most people leave their texts and e-mails unopened, especially when they contain obviously standardized messages. A good SEO strategy not only attracts new patients, but helps old patients find your site again if, like many people, they don’t respond to standard reminders.
  • Online Reviews: Patient feedback is your friend! Make sure to publicize your online reviews on an easy-to-access section of your website. 67% of people will consider leaving a review for a positive experience. This means that satisfied, responsive patients are walking marketing tools for your practice.
  • Give Your Marketing Effort Time: If you’ve recently launched an updated website or retooled your digital marketing in any way, giving your new approach time to work for you is important. Marketing efforts can snowball and pulling the rug out from under your new strategy in order to retool it too frequently can erode patient trust. Make sure to put forward a consistent, informative marketing aesthetic in order to avoid attrition.
  • Reach Out: The quest for patient retention does not start or end at the office door. Use all available messaging services, including text and direct mail, to thank patients for their visit, remind them of any additional appointments, and follow up on their dental health. Make sure to use original, or original-sounding messages to come off warm and approachable. Avoid generic text like the plague. Some patients might not read it! But the ones that do will feel a personal connection to their dental practice.

Whether you are thinking of kickstarting a successful marketing campaign, or want to improve your pre-existing marketing efforts, ProspectaMarketing can help you attract and keep new patients so that your practice can continue to grow! We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Use Local SEO To Your Advantage!

January 17, 2022
Dental marketing, Local Internet Marketing, Search Engine Optimization

Gorgeous,Male,Doctor,At,The,OfficeDental practices with a strong local SEO strategy are well-positioned to bring new patients into their offices. How is that, you may ask? With local SEO you become more visible to people in your town who are looking for the services that you provide.

SEO stands for search engine optimization. If the term is new to you, it’s a way of designing your website to attract search engines, and thus rank high in Internet search results. Local SEO refines the strategy by targeting the people in your geographic area who are probably already searching for nearby dental services.

Indispensable

Even if you don’t know much about local SEO, you have probably seen what it can do. It’s how local businesses, like dental offices, show up on the first page of Google search results. Their listing includes essential information, like the name of the practice, its phone number and business hours, and its location – usually pinpointed on a map.

This is the power of local SEO. We don’t just search for services like dentists. More and more, search terms are localized with words like dentist near me, or dentist in my town.

  • Nearly half of all Google’s 3.5 billion daily searches are local.
  • 36.4% of websites at the top of search page results are visited by the searcher.
  • 90% of consumers use the Internet to find services in their area.

Even the devices people use for searches matter. 57% of people under thirty-five, and 53% between thirty-five and fifty-four, say they use a mobile device for at least half of all their searches. (For more on this, see our recent post on the growing importance of smartphones.)

If you have a good local SEO strategy, then the people who need what you have to offer can find you, quickly and easily. ProspectaMarketing can help you take full advantage of local SEO. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Optimize For Mobile!

January 3, 2022
internet dental marketing, Search Engine Optimization, Websites

Smiling,Afro,American,Woman,Enjoying,Using,Smartphone,Application,Reading,PositiveIt seems like almost everything we do these days can be done on a smartphone. From ordering a pizza to scheduling a dental checkup, if you can do it online you can do it with your phone. Along with tablets, these mobile devices now outnumber personal computers more than two-to-one. For more and more people, they’ve become the primary way of getting on the Internet.

That means your dental website must be optimized for mobile. “Optimized for mobile” means your site is not only designed for the smaller devices people are using, but also that it performs they way they expect it to. Performance is critical: did you know most people will leave a website after a mere three seconds, if it fails to load?

That’s a really small window, so your site has to be ready for it.

Smart Phone Stats

Smartphones as we know them today have been around since 2007, when we got our first look at the iPhone. With high-definition touchscreens and there’s-an-app-for-that technology, they were instant gamechangers.

Just consider:

  • 97% of U.S. citizens own a smartphone; ownership cuts across most demographics.
  • 47% say they couldn’t live without their devices.
  • 15% of American adults are “smartphone only,” in terms of Internet use.
  • 80.63% of the population worldwide own a smartphone.

By 2025, the number of smartphones in the United States alone is expected to reach 311.5 million!

Mobile First

Google recognizes this increase in mobile use, of course. For the last few years they’ve been moving forward with a “mobile first” policy, which prioritizes the mobile version of a webpage in search results. The search engine giant gave us a reprieve toward the end of 2021 by announcing they are no longer setting a firm date for mobile first. The deadline has already been pushed back a couple of times, because so many sites weren’t ready yet.

But it’s only a matter of time. Google may have dropped its deadline, but mobile first is clearly the future. Your dental website must be ready! Need help? ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

How Does Your Website Rank?

December 15, 2021
internet dental marketing, Local Internet Marketing, Search Engine Optimization

Portrait,Of,Dental,Nurse,With,Dentist,Examining,Patient,In,BackgroundEveryone knows you can find out almost anything by searching the Internet. But did you know that nearly half of all Google searches that people make are for goods and services in their area, like dentists? These are called local searches, and it’s something that any dental practice can take advantage of to bring in new patients.

When someone searches the Internet for a nearby dentist, Google’s algorithm interprets the search terms to determine what practices are most relevant. The search results are ranked on the user’s search results page.

Rank Higher!

What does that mean to a dentist, in practical terms? With a strategy called search engine optimization, or SEO, a practice’s website can influence search results so it ranks higher, thus attracting more attention and driving more traffic to the site.

There are experts who keep track of search engine statistics, and their findings are revealing:

  • 92% of people say most of what they learn about nearby dentists and other businesses comes from the Internet.
  • 72% of those who do a local search visit a place they find, when that place is within five miles of home.
  • Searches that include terms like “near me” have grown by more than 900% in the last few years.
  • 92% of Internet searchers choose local businesses that are on the first page of local search results, and 70% of them go to a physical location.
  • 72% of computer users and 67% of of mobile phone users want online advertising tailored to their town or zip code.

The trick is to use SEO effectively. It’s an inexact science, in no small part because Google is constantly updating its algorithm. Fortunately there are experts in the field. ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Dentists: Can Google Find You?

November 1, 2021
internet dental marketing, Search Engine Optimization

Portrait,Of,Dental,Nurse,In,Dentists,SurgeryEveryone uses search engines to find things on the Internet, and that includes finding dentists. A staggering 3.5 billion Google searches are done every single day! When someone is looking for a dentist, where your practice ranks makes all the difference.

“Ranking” refers where you show up on search results pages. The higher you rank, the better. Appearing on the first page of search results is best of all; it increases traffic to your practice website. Studies show that only fifteen percent of users go on to the second results page, and after that – well, it really drops off. You probably know this from personal experience.

Google and SEO

The way users find you is influenced by a process called search engine optimization, or SEO. It means that website content is designed and written in a way that attracts the search engines.

While being on the first page of search results is ideal, best of all is making it to the very top position.

  • The first organic result has a click-through rate greater than twenty-five percent.
  • The top spot gets thirty-three percent of clicks.

Influencing search results with SEO is a specialized process that includes:

  • Keywords: specific terms and phrases users search for, like “teeth whitening.”
  • Strategically placing keywords. They should be in titles, subheads, within URLs, and elsewhere.
  • Great content. Site visitors are looking for your expertise, so this is very influential. Your content should include keywords, of course – though not to excess.
  • Fresh content. Search engines know how old content is, and newer is better. Content should be updated regularly.
  • Making your site user-friendly. A positive user experience on your site – by making it pleasing to look at, easy to navigate, and providing what visitors are looking for – is paramount.

Reaching that coveted first page of search results is easier said than done, but expert help is available. ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

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