ProspectaMarketing makes use of a host of top-of-the-line marketing tools to ensure that our dental practices reach as many potential patients as possible. One of our most crucial allies is Google Analytics, and we have mentioned it several times within our blog articles. But why is it so special? What makes it so unique in comparison to other SEO tools? Our team realizes these questions can often pop up, especially if you are a practice who is just starting out in the world of internet marketing.
In order to keep you educated and ensure your practice is taking advantage of its marketing potential, our team has put together an easy-to-understand explanation, in two parts. Firstly, we will explain what Google Analytics is. Secondly, we will provide you with four insights you can gain from one simple look at your Google Analytics page.
What Is Google Analytics?
In the simplest terms, Google Analytics is an online service that keeps track of your website traffic. However, leaving it at that would be a massive understatement. Google Analytics not only keeps track of your numbers, it also lets you filter them in a myriad ways, analyze different aspects of your site usage, and apply insights to your marketing strategy.
Covering everything from demographic statistics to potential patient behavior, Google Analytics is simply the easiest way to monitor your site’s health and standing. But, is there an easy way for a beginner to apply this information? Or do you need to take a class to simply be able to log on?
How Can Google Analytics Help?
There are certain insights you can make with almost no experience in Google Analytics, and familiarizing yourself with the service is not complicated at all. The average marketing team can make use of this tool easily. In order to help, we have compiled three quick observations you can make early in your Analytics journey and how you can apply them to improve your practice’s reach.
- The “Audience” tab is extremely useful in determining statistics like active users, page views, and session durations. These numbers can help you ensure your online ads and local listings are working to draw traffic to your site, or whether you need to increase your outreach through a more aggressive marketing plan.
- The “Behavior” tab lets you view several aspects of your potential patients’ engagement with your site. You can view Landing Pages and analyze which of your written topics are receiving the most traffic from outside sources – i.e. which pages patients are “landing” on. You can also view your Exit Pages, to see where people who enter your site wind up, and whether they exit before your marketing effort can convert that lead into a call or an appointment request. This can be helpful as you can analyze who you are attracting, what they are looking for, and why they are leaving.
- The “Acquisitions” tab breaks down ad traffic, search engine health, and even social media statistics, when relevant. It can be helpful in gauging whether your SEO is working and whether the digital ecosystem outside your own website is responding well to your content.
We remind dental practices that this is simply a basic primer. If you want a more in-depth education on Google Analytics, or are looking for a marketing team that will keep track of your page landings, keywords, and visibility for you, ProspectaMarketing is ready to help! We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.