How To Guide Online Reviews

July 6, 2022
internet dental marketing, Online Reviews

At ProspectaMarketing, we handle all aspects of our clients’ online and digital marketing. If you’re a dental practice that needs to revamp their advertising approach, and are at a loss as to how to achieve this, we can provide a specific, customized team of SEO and tech specialists that fit your needs. Together with a group effort from your team members, they can help you achieve the reach you need for your practice to flourish.

One of the main avenues by which we increase awareness of a business is the strengthening of the connection between patient and practice. And the best way to do that? Online reviews.

However, since we’ve already focused on both the importance of online reviews and the effect of a review response on your marketing efforts, today’s article will instead describe the many steps you and your team can take to ensure your satisfied patients follow up their visit with a lengthy, descriptive review.

The Reason

You might be wondering: why are reviews something I need to foster? After all, if I perform my services successfully and the patients remain satisfied, shouldn’t reviews happen organically? Yes, in a perfect situation. Organic review growth that simply springs out of the ground is definitely favorable marketing windfall. But, in most cases, it’s going to take a little work to get your patients writing.

There’s also the question of the type of review they leave. If a review is a four- or five-star review, but doesn’t fit certain requirements, it might end up at the bottom of your Google profile and be essentially useless to you as a marketing tool. For these reasons, here are five steps you can take to ensure that your incoming reviews are bountiful and rank well according to your metrics.

The Solution

  1. Team Training: Setting up a short training course for your team members is often the way to go. Though the topic of fostering reviews is covered during our client orientation meetings, we encourage the practices we represent to continually remind their team members to ask for a review during their wrap-up consult with a client. Set up a sort of “script” with your assistants, hygienists, and receptionists; one that thanks the patient for their business, asks them if there was anything that could be improved about their experience, and inquires as to whether they would leave a review on your service of choice.
  2. Mailing Lists, Text Alerts, and Digital Notifications: If you’re clients are on a mailing list or a text-based alert system, it’s a great idea to follow up with a short and easy link that leads to your preferred review service.
  3. Guided Questions To Foster Descriptive Reviews: When setting up templates for the aforementioned “script,” or for any form that you might present to a potential reviewer, consider questions like “How have your dental implants changed your life?”; or “Why would you recommend us to someone seeking a dentist to do quality work?”; or even “Why would you recommend our sedation dentistry services to someone who struggles with dental anxiety?” With guided questions, you will ensure that your reviews are not simply star-based. Since services like Google Reviews rank entries based on relevance, it is very likely that a four- or five-star review that lacks keywords and written content will sink to the bottom of the list. This will almost ensure that potential clients miss it.
  4. Focus On Your Keywords: When crafting your guided questionnaire, make sure you focus on questions that cover your strengths. The best way to do this is to analyze your most popular keywords. If you focus on cosmetics, there’s no reason to be asking patients about your viability as a sleep apnea clinic. If, however, you have a wide range of services, make sure not to overwhelm the reviewer. Too many questions will quickly make someone regret agreeing to a review, and will most likely guarantee that they don’t review you again. What’s worse, they might exit the review process altogether. Instead, pick two or three main services that are relevant to the patient and to your practice, and write questions based on them.
  5. Keep It At Five: In the same vein as our previous entry, make sure your questionnaire is breezy, easy-to-read, and over quickly. All you need is a small bit of text, written by a satisfied patient, with one or two guided key words included. So, keep it at or under five questions. If you absolutely must include more, make them very short. After the patient has successfully submitted their review, don’t badger them – even if the result wasn’t a tasty SEO morsel of keywords and relevant services, it’s a step above an empty review, and that’s always a positive. Further follow-up might just result in the patient feeling overwhelmed or annoyed, which we never want.

Balancing the often uncomfortable work of requesting reviews with a tactful approach to practice-patient relations is one of our specialties at ProspectaMarketing. What’s best, it’s a team effort. We make sure to guide your dentists, assistants, hygienists, and receptionists on the best ways to manage and respond to reviews. We will even do it for you, if your specific situation benefits from this approach. ProspectaMarketing are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Content-Specific Dental Marketing

June 17, 2022
Dental Advertising, Dental marketing, internet dental marketing

At ProspectaMarketing, we’ve spoken at-length about our unique, in-depth, all-points approach to digital dental marketing. This makes sense. For most of our practices, a marketing initiative that emphasizes a host of services is the right choice. After all, if your practice offers many general, restorative, and cosmetic dentistry options, you want to keep your patients informed of your status as an end all, be all source dental treatment.

But what if your practice requires a more content-specific approach? At ProspectaMarketing, we are versed in more than just generalized dental marketing. During our initial meeting with practices, we perform an in-depth analysis and interview the dental team in order to facilitate a mutual understanding of your areas of interest.

From there, we focus on creating treatment-specific content that highlights your practice as an authority on said treatments. This way, you can cut across the noise that most businesses make online, visual or otherwise, and set yourself apart in the eyes of your patients. For example, if you are a cosmetic dentistry practice, patients should see you as a practice that specializes in cosmetics, not a dental practice that forgot to add the rest of their dentistry landing pages!

In order to ensure the efficacy of your specialized marketing effort, we create:

  • Content-Specific Landing Pages: When it comes to your website, a singular, specific focus on a service shouldn’t translate to a singular, specific landing page. Many branches of dentistry and health services can be split up into several subject areas. If you’re a dental implant-only practice, we might consider designing a landing page like “Dental Implants.” Then, we would split that generalized page up into several other landing pages, like “Am I Eligible For A Dental Implant?”, or “Types of Dental Implants”, or even “What Are Dental Implants?” This way, we can generate a large enough amount of content from a single service.
  • Customized Copy: Though this is a service we provide for all our clients, it is even more crucial to have original copy when you’re trying to become the authority on a certain subject. At ProspectaMarketing, we can overhaul old, outdated copy and keep your website fresh for your new visitors, and reliable for your regulars.
  • Custom Blog Service: For most of our clients, we employ the use of Listpipe™, a blog service that provides our writers with fresh article ideas. Our writing team then customizes these articles for our clients. However, for a treatment- or service-specific practice, we encourage signing on to our custom blog service. This way, you can have content written from the ground, up. The content will be unique to your website and will go a long way toward keeping Google Index bots on it long enough for your pages to be archived. (You can learn more about Google Indexing by reading our previous blog post on the subject.)

ProspectaMarketing has helped advertise site-specific content for practices that focus on general, restorative, and cosmetic dentistry. But we’ve also advertised on behalf of more unique practices. To this day, we’ve worked on marketing initiatives for practices that focus on:

  • TMJ
  • Sleep Apnea
  • Orthodontics
  • Pediatric Dentistry
  • Denistry for Seniors
  • Emergency Dentistry

Whether you represent a general dentistry office, or a more content-specific practice, we are here to help! ProspectaMarketing are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

The ProspectaMarketing Difference

June 3, 2022
Dental marketing, internet dental marketing

Here at ProspectaMarketing, we manage the marketing and advertising prospects of hundreds of dental practices. As a dentist, you might be wondering why it’s necessary to have a viable digital marketing campaign. After all, dental practices have survived for years on word-of-mouth. Right?

Unfortunately, this is no longer the case. The digital media landscape has become inexorably intertwined with our day-to-day reality in the last few decades. With the slow but inevitable crawl toward the market of meta-reality now in full effect, and the far-reaching influence of digital and social platforms felt at every aspect of daily life, the average consumer has started to prioritize easily accessible, online information about the businesses they invest in.

This applies to dental marketing as well. With this new reality comes a wealth of information that, until now, has been available only through dental literature. Patients can now access objective dental analysis online and make their own conclusions about their dental health. Far from a negative, dental practices must see this as a tool. By employing the use of our marketing tools at ProspectaMarketing, you can help your practice become an authority in this new space; an international, far-reaching digital space where consumers are craving guidance on matters of dental health.

Why Choose ProspectaMarketing? 

ProspectaMarketing can provide your practice with an in-depth, all points approach to digital marketing. While other marketing formulas might dictate a strict focus on local listings, website design, or digital optimization, we encourage the use of all of these in tandem. By taking advantage of every advertising avenue, we can ensure your brand has far-reaching influence and authority.

In simple terms: we believe every tool at your disposal should be used to get your message out there. In this spirit, we employ the use of the following:

  • A team of professional copywriters that deliver top-notch website copy.
  • A team of SEO specialists that provide visibility for your practice in an ever-expanding ocean of search engine results.
  • Local listings professionals that are ready to ensure you’re reaching your intended audience
  • Google Analytics testing to increase your website landings.
  • Weekly blog entries to keep your website fresh for the Google Index bots.

This is just the tip of the iceberg. If you’re interested in finding out about more of our marketing and advertising options, and find yourself in need a company to manage your dental marketing strategies and provide you with excellent visual media for your digital advertising effort, we are here to help! ProspectaMarketing are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

The Core Tenets of Visual Media

May 20, 2022
Advertising Media, Dental Advertising, Dental marketing, internet dental marketing, Video

At ProspectaMarketing, we create and manage all sorts of visual marketing materials for the dental practices we represent. From website design to local listings, all text needs images and visual cues to lead the reader to the right material. Without it, all you’re left with is an empty digital presence and a virtual hub that doesn’t draw visitors in.

Our team has put together a list of the core tenets of visual media; that is, the 5 most important rules to follow when using any images or videos on your website, social media sites, blogs, or any other digital marketing avenues.

The Rules

  1. Strive for Creativity: An engaging picture can be an absolute game changer for a website. The marketing authority Hubspot conducted a study this year that 70% of companies invest in some form of audiovisual media marketing. This includes videos, photos, and even music! In a pool as large as that, you must strive to choose pictures and videos that are unique to your services and that are stylish. Use music and colors that draw the eye.
  2. Don’t Overdo it: Though it might seem to fly in the face of the previous point, you don’t want to overwhelm your digital visitors with a carnival of mismatching colors, loud sounds, and intense images. As with everything, balance is key. Ensure you only ever use three types of font styles in your web presence, be it your website or other digital hubs. Another good tip is to make sure your pictures match your aesthetic. Pick three or four main colors that  your dental practice uses often and try to pick images and visual media that complement them.
  3. Videos, Videos, Videos: The aforementioned study by Hubspot also pointed out that the primary form of media used in content marketing is video. With a new generation of consumers, who are all tech savvy, comes an affinity for quick, engaging, quirky videos. Even as a dental practice, you can take advantage of this! Make sure to keep videos on your website and social media sites updated and share them often!
  4. Image and Video Licenses: After a few months, image and video licenses might begin to expire. This could lead to dead links and redirect loops in your digital hubs. Don’t let this happen! We recommend keeping an updated document with all licenses and license numbers, as well as their expiration dates, and checking it often.
  5. Labels and Descriptions: It is often important to label and describe images. The benefit of an image description is two-fold. Firstly, it helps the reader identify the media, if the actual image doesn’t load. Secondly, it can clarify complex factors (like complicated dental or medical procedures) to consumers, so they immediately know what they’re seeing.

If you need a company to manage your dental marketing strategies and provide you with excellent visual media for your digital advertising effort, we are here to help! ProspectaMarketing are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Should I Respond to Negative Reviews?

March 1, 2022
Dental Advertising, internet dental marketing, Online Reviews

Man,Hand,Showing,Thumbs,Down,And,One,Star,Rating,OnAt ProspectaMarketing, we know mistakes happen. Sometimes, a patient coming to your dental practice has to wait an undue amount of time, runs into a scheduling issue, or is simply unhappy with treatment. If you have been closely monitoring your reviews, as we’ve detailed in our previous blog posts, the possibility of a bad one might be making you cringe.

We encourage you to see this as a positive moment. But in order to take full advantage of it, there are some things you need to accept. Yes, the customer is dissatisfied with the service you’ve provided. Most likely, they are going to leave a review. And yes, there’s a high probability that people will see the review.

According to BrightLocal’s 2022 Consumer Review Survey, 98% of people at least “occasionally” read online reviews. 77% of consumers ‘always’ or ‘regularly’ read online reviews. The percentage of people ‘never’ reading reviews, on the other hand, has dropped to an all-time low of 2%. Furthermore, 7% of people leave reviews for bad experiences, and a whopping 33% leave them for good AND bad experiences. So patient feedback counts for a lot!

It’s easy to tell what this means: If you have any sort of digital presence, chances are people are reading your reviews in order to choose between your practice and a competitor, and bad reviews will lead them to ignore your practice, if no action is taken.

What To Do About Bad Reviews

This can be alarming if you have any bad reviews, as the first thought is that a massive amount of people will see them. Indeed, online reviews play a major role in creating and maintaining consumer trust in the healthcare industry. 83% of those polled indicated that reviews played a ‘very important’ or ‘important’ part in their choice of healthcare provider.

But here’s the good bit: you can turn it around! The same survey details that 80% of consumers will leave a positive review if they initially had a negative experience, but it was turned into a positive experience. There’s no better way to curtail bad reviews than by having the same customer leave a good one that states how their issues were fixed during a follow-up appointment.

Our suggestion is to always read negative reviews in order to ascertain what went wrong. Don’t write them off as occasional messages from disgruntled customers that are simply pouting. Learn from them. This way, you can ensure the problems never repeat and the patient leaves positive feedback following future appointments.

But should you respond to negative reviews? BrightLocal says yes! Respond to all reviews, positive and negative. When asked which factors of online reviews would make them feel positively about a practice, 55% of people said that the business owner responding to the review was vital. Similarly, when asked how likely they were to use a business that deals with responses in a variety of ways, 89% of people said that they were ‘highly’ or ‘fairly’ likely to use one that responds to all reviews.

How To Respond

  • Don’t Be Defensive: Respond to every negative review with kindness, direct information, and professionalism. Understand that this is not a personal attack on you or your team, but simply a case of a customer letting a business know how it can improve its services.
  • Keep It Accurate: If a patient’s complaints are inaccurate, or somehow don’t reflect what actually occurred during the appointment, do not respond as you would in an argument. Experiences are filtered through our unique, subjective perspectives, and what one person might see as an egregious offense, another might see as a small nuisance. Give your patients the benefit of the doubt, don’t attack them, but do make sure to clearly state what actually happened, so other patients can understand the situation. Offer apologies for their negative experience and commit to making their next appointment a positive one.
  • Grammar Counts: People often see poor grammar and written mistakes as indicative of a lack of professionalism. And why shouldn’t they? If your practice is to be an authority on healthcare in any capacity, the information patients receive from you must be correctly and accurately transmitted, and so must your responses to patient feedback.
  • Respond Quickly: Don’t let reviews, good or bad, sit in the queue unanswered. When asked which factors would make them feel positively, 49% of those polled by BrightLocal stated that the review being posted within the last month was important. This means about half of your patients are reading recent reviews and deciding to use your services based on them. If a negative review was recently written, it is important to respond to it in a timely fashion, so that anybody sorting by ‘Most Recent’ can see the lengths you’ve gone to in order to fix the issue.

The verdict is in: responding to reviews helps build up consumer trust and improves communication between practice and patient. Don’t let a negative review get you down. It is yet another marketing opportunity you can use to make sure you’re getting the right message out.

At ProspectaMarketing, we can help manage your review responses for you! We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Optimize For Mobile!

January 3, 2022
internet dental marketing, Search Engine Optimization, Websites

Smiling,Afro,American,Woman,Enjoying,Using,Smartphone,Application,Reading,PositiveIt seems like almost everything we do these days can be done on a smartphone. From ordering a pizza to scheduling a dental checkup, if you can do it online you can do it with your phone. Along with tablets, these mobile devices now outnumber personal computers more than two-to-one. For more and more people, they’ve become the primary way of getting on the Internet.

That means your dental website must be optimized for mobile. “Optimized for mobile” means your site is not only designed for the smaller devices people are using, but also that it performs they way they expect it to. Performance is critical: did you know most people will leave a website after a mere three seconds, if it fails to load?

That’s a really small window, so your site has to be ready for it.

Smart Phone Stats

Smartphones as we know them today have been around since 2007, when we got our first look at the iPhone. With high-definition touchscreens and there’s-an-app-for-that technology, they were instant gamechangers.

Just consider:

  • 97% of U.S. citizens own a smartphone; ownership cuts across most demographics.
  • 47% say they couldn’t live without their devices.
  • 15% of American adults are “smartphone only,” in terms of Internet use.
  • 80.63% of the population worldwide own a smartphone.

By 2025, the number of smartphones in the United States alone is expected to reach 311.5 million!

Mobile First

Google recognizes this increase in mobile use, of course. For the last few years they’ve been moving forward with a “mobile first” policy, which prioritizes the mobile version of a webpage in search results. The search engine giant gave us a reprieve toward the end of 2021 by announcing they are no longer setting a firm date for mobile first. The deadline has already been pushed back a couple of times, because so many sites weren’t ready yet.

But it’s only a matter of time. Google may have dropped its deadline, but mobile first is clearly the future. Your dental website must be ready! Need help? ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

How Does Your Website Rank?

December 15, 2021
internet dental marketing, Local Internet Marketing, Search Engine Optimization

Portrait,Of,Dental,Nurse,With,Dentist,Examining,Patient,In,BackgroundEveryone knows you can find out almost anything by searching the Internet. But did you know that nearly half of all Google searches that people make are for goods and services in their area, like dentists? These are called local searches, and it’s something that any dental practice can take advantage of to bring in new patients.

When someone searches the Internet for a nearby dentist, Google’s algorithm interprets the search terms to determine what practices are most relevant. The search results are ranked on the user’s search results page.

Rank Higher!

What does that mean to a dentist, in practical terms? With a strategy called search engine optimization, or SEO, a practice’s website can influence search results so it ranks higher, thus attracting more attention and driving more traffic to the site.

There are experts who keep track of search engine statistics, and their findings are revealing:

  • 92% of people say most of what they learn about nearby dentists and other businesses comes from the Internet.
  • 72% of those who do a local search visit a place they find, when that place is within five miles of home.
  • Searches that include terms like “near me” have grown by more than 900% in the last few years.
  • 92% of Internet searchers choose local businesses that are on the first page of local search results, and 70% of them go to a physical location.
  • 72% of computer users and 67% of of mobile phone users want online advertising tailored to their town or zip code.

The trick is to use SEO effectively. It’s an inexact science, in no small part because Google is constantly updating its algorithm. Fortunately there are experts in the field. ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Dentists: Learn from Your Online Reviews!

November 15, 2021
internet dental marketing, Local Internet Marketing, Online Reviews

Portrait,Of,Smiling,Dentist,In,Dentist's,Office

There’s a lot to be learned from reading what people are writing about your practice online. Have you met their dental care needs? Is your staff friendly and efficient? Is the office clean? These are among the things that matter most to your patients and would-be patients; they influence whether they’ll call you to schedule an appointment.

Most people trust Google reviews as much or more than they do the opinions of family and friends. We all look at them before deciding whether to spend our money on anything from a neighborhood dry cleaner to a local dentist.

What Online Reviews Tell Us

A new study shows that there are four basic areas, or topics, that people are concerned with when they write an online review. Conducted by the SEO company Sterling Sky, the topics it identifies are a business’s owner, its staff, its properties, and its services.

  • Owner. This is especially true for dentists, since they work with patients one-on-one. What patients pay most attention to is your chairside manner: whether you listen and respond to their concerns.
  • Staff. Your staff is the first direct interaction patients have with your practice, in particular those who schedule appointments. Hygienists and others also figure in. The analysis of online reviews show that what matters most is that your entire support staff is friendly, knowledgeable, and caring.
  • Property. Office environment really matters. If it’s chilly or messy it’s a big turn-off, especially has health care providers (and everyone else) still copes with COVID-19.
  • Services. Do you deliver on patient expectations? When you meet or exceed them, people will mention it in their reviews. As you might expect, the opposite is also true.

If there is a single takeaway from all this, it’s that you should never underestimate the power of online reviews. ProspectaMarketing can help you manage them. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Dentists: Can Google Find You?

November 1, 2021
internet dental marketing, Search Engine Optimization

Portrait,Of,Dental,Nurse,In,Dentists,SurgeryEveryone uses search engines to find things on the Internet, and that includes finding dentists. A staggering 3.5 billion Google searches are done every single day! When someone is looking for a dentist, where your practice ranks makes all the difference.

“Ranking” refers where you show up on search results pages. The higher you rank, the better. Appearing on the first page of search results is best of all; it increases traffic to your practice website. Studies show that only fifteen percent of users go on to the second results page, and after that – well, it really drops off. You probably know this from personal experience.

Google and SEO

The way users find you is influenced by a process called search engine optimization, or SEO. It means that website content is designed and written in a way that attracts the search engines.

While being on the first page of search results is ideal, best of all is making it to the very top position.

  • The first organic result has a click-through rate greater than twenty-five percent.
  • The top spot gets thirty-three percent of clicks.

Influencing search results with SEO is a specialized process that includes:

  • Keywords: specific terms and phrases users search for, like “teeth whitening.”
  • Strategically placing keywords. They should be in titles, subheads, within URLs, and elsewhere.
  • Great content. Site visitors are looking for your expertise, so this is very influential. Your content should include keywords, of course – though not to excess.
  • Fresh content. Search engines know how old content is, and newer is better. Content should be updated regularly.
  • Making your site user-friendly. A positive user experience on your site – by making it pleasing to look at, easy to navigate, and providing what visitors are looking for – is paramount.

Reaching that coveted first page of search results is easier said than done, but expert help is available. ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Dentists Need An Online Presence!

October 15, 2021
internet dental marketing, Social Media

199281941 edit 1Everyone needs to see the dentist for their dental health. While the main function of any practitioner is excellent dental care, it is equally important to ensure the growth of the practice by bringing in new patients. The Internet, and social media in particular, is the ideal tool for this.

Your online presence is more important than ever. More than any other communications tool, the Internet lets you engage with patients and would-be patients in ways that build trust and improve your standing in your community.

Everyone Is Online!

Promoting your practice on the Internet is called digital marketing, and it will only get more important in the years ahead. The reason is clear: everyone is online.

  • 313 million people in the United States are active Internet users
  • 90% of Americans use the Internet
  • 77% of prospective patients research dentists with search engines
  • 44% of those searching on a mobile device will schedule an appointment

Social media is a steadily growing segment of the Internet, and dental practices that use it effectively are reaching more patients than ever before. This is reflected in improved profit margins.

Social media allows you to connect with members of your community by sharing your expertise. By establishing yourself as a professional who is happy to forge connections with your neighbors, you are already part of the conversation when people start asking for recommendations.

ProspectaMarketing can get you started. We are an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

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