Category Archives: Dental marketing

For your dental practice to remain competitive in today’s market, it’s essential to stay on top of current marketing trends. Doing so will help you draw in new patients, and thrive.

One of the most important is a video strategy: that is, high quality video content on your practice website. That does not mean you’ll need to hire an expensive video crew, or buy a lot of fancy equipment. All you really need is a smartphone and some video editing software.

You may be wondering: Why? It’s a fair question. The short answer is also rather jarring: a whopping eighty percent of the content consumed by Internet users is video. There is no better way to reach potential patients.

And what sort of videos? It can range from basic to informative.  Really basic stuff is useful: employees in your office and scenes of various procdures are a good start. Patient testimonials are extremely effecitve, too. You’ll need the permission of any patients who might appear, of course. Chances are that some will be flattered, and happy to help.

For informative videos, draw on your professional expertise. You can answer common questions about different procedures, tools, and techniques, and offer dental health tips. Ask a hygienist to describe what goes on during a cleaning.

The finished video doesn’t need to look like something you might see on television: just string together a series of interesting shots, add some music, and you’ve got something special. Video editing software is simple to use, and there are plenty of YouTube tutorials to help get you started.

ProspectaMarketing can get you started. We are an experienced Internet marketing firm specializing in dental practices. We use the tools of Internet search marketing to help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

For your dental practice to thrive, you need to get its name out there where the public can see it. That is how new patients find you. In the digital age, marketing your practice means using the Internet.

How do you go about doing that? There is no one right way; in fact, there are a number of strategies available to you. Combining several of them is likely to be the most effective approach.

Have a strong and well-designed website. In this day and age, a website is a given. But is it a good one? A good website does more than list your services and contact information.

• It must be well-organized for easy navigation.
• It must be thorough, so visitors find what they’re looking for.
• It should offer value, like an informative blog.

Use social media. This is a highly effective way of reaching potential patient, and current patients.

• Your practice name is out there, year-round.
• You can provide updated information.
• You’re able to collect al-important patient reviews.

Concentrate on Local SEO. SEO is search engine optimization, and localizing it is effective in drawing in new patients.

• Local search terms target your audience.
• It works in voice search (i.e. Siri or Alexa)

Rest assured, these ideas are just the tip of the iceberg. Not sure where, or even how, to begin?

ProspectaMarketing is an Internet marketing firm specializing in dental practices. We use all of the tools of Internet search marketing to help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

We still call them smart phones, but they have become much more than a mobile telephone. In fact, text messaging has emerged as the most popular form of communications – not just among teenagers, but all Americans. If your dental practice isn’t using text messaging to communicate with your patients, you’re not taking advantage of cost-effective technology.

Texting is a highly efficient way to communicate with your patients. At your end, there are texting apps that run from a laptop or desktop computer. It’s a simple way to make things a little easier on everyone involved.

One of the best uses of texting in dentistry is an appointment reminder. It’s an uncomplicated strategy: send a patient a brief text reminding him or her of an upcoming appointment – when it’s, say, one week away. Request a reply: the letter Y for Yes, confirming the appointment, or N for No, indicating a need to reschedule.

Simple and effective, right?

Alternately, you might text a patient to say you have an earlier slot on the same day of a scheduled appointment. “Would you like to move your appointment to 2:30?” you might ask. Once again, request a Y or N reply.

When it comes to text messages and your practice, though, there is one catch: be sure to get the consent of your patients before adding them to your text list. Legally speaking you don’t need permission to text something like an appointment reminder, but you do need it before texting marketing or billing messages.

It’s a good idea to keep texting etiquette in mind, too. End any exchanges with a polite thank-you. And send your text messages during normal business hours. Who wants to get a reminder of a dentist appointment at 10pm?

ProspectaMarketing is an Internet marketing firm that specializes in helping dental practices reach their audience. We use the tools of Internet search marketing to reach key prospects looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Not so long ago, business websites weren’t much more than electronic pamphlets that listed contact information, the goods or services a place had to offer, maybe a picture or two – and not much more.

That all changed in the early 2000s, with the advent of Web 2.0. The Internet became more dynamic; website design could seamlessly integrate audio and video along with text. Sites became more visually exciting, and – perhaps above all – placed a greater emphasis on the user experience.

But the web has continued to evolve, and today many small businesses, including some dental practices, wonder whether they even need a website anymore. This is largely due to the influence of Google. Search results today include its Knowledge Panel: those boxes on the right side of results pages that include a business’s address and phone number, operating hours, and other basic information.

Some have gone so far as to call Google the new home page for small businesses.

We heartily disagree: you still need a website for your dental practice. Google’s Knowledge Panel can be useful, but there is a complete lack of content that is relevant to your practice and to your patients. And you need to have good online content.

Your dental practice website remains the center of your online presence. In most cases it is the first impression that potential patients get of what you have to offer, and the place where you set yourself apart from every other dentist in town.

Equally important: the more site visitors you get (what is called traffic) the higher you’ll rank in search engine results, which in turn means more patients.

Your website is also your most important tool for networking with other local businesses, which further establishes you online and in your community. As we discussed in a prevous blog post, your online reputation is critical to the success of your practice.

Relevant, fresh content is essential, and you must keep your dental practice website up to date. With search engine optimization, your site’s content is written and presened for maximum efficiency in localized search results. People who find and visit your site become interested in your services.

Modern websites are faster and better than ever. They are designed with the industry’s best practices, meaning your patients have a better online experience browsing the site and booking appointments. They are also less vulnerable to security breaches, so patients feel better requesting sensitive information.

ProspectaMarketing is an Internet marketing firm that specializes in helping dental practices reach their audience. We use the tools of Internet search marketing to reach key prospects looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.