The vast majority of people use online review sites when they’re looking for a new dentist, so it follows that the reviews they find carry a lot of weight. You might think  that positive reviews and five-star ratings are critical, and you wouldn’t be wrong. But you wouldn’te be entirely right, either.

Happy senior citizen having a casual small talk with the friendly doctor

Yes, when people go to Yelp, Google My Business, and similar review sites, they read the positive things your patients have to say. But they’re probably looking for negative reviews, too. Believe it or not, there are benefits to bad reviews.

Don’t Freak Out

If someone is checking you out online but doesn’t find any bad reviews in your profiles, it can be a real red flag. They are likely to wonder if all those good reviews genuine. We all know you can’t please everybody, and seeing a few bad reviews among the good ones presents a realistic overview.

It should be needless to say that you want good reviews to outweigh the bad ones. But a few bad reviews among the mostly favorable present a realistic, well-rounded image.

To put it another way: don’t freak out if you get a few negative online reviews!


It’s always tempting to respond to a negative review by telling the writer just how wrong he or she is. Do your best to avoid a shoot-from-the-hip response.

People actually like it when they see a reasoned response to a bad review: one that acknowledges the feedback and shows a desire to improve. A calm and thoughtful reply not only shows respect for the writer, it demonstrates your integrity.

None of this is easy, but you don’t have to go it alone. ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices. We use the tools of Internet search marketing to help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at