For a dental practice, as for any small business, nothing can ever replace an in-person meeting with a patient or potential patient. Establishing a personal, face-to-face connection cannot be beat.

dentist-evaluate-smileBut the world doesn’t always work that way. Most people rely on the Internet when they look for a dentist. Your website is the face of your practice, the first impression that anyone will see of what your have to offer.

In a digital economy, you need to drive as much new traffic to your site as possible. More website traffic means better local search engine results, and that means more patients.

It wasn’t so long ago that a commercial website wasn’t much different than an online flier. They had the name of a practice, location, contact information, and maybe a list of services.

Today, a website is much more than that. They are a networking tool, and the means by which you entrench your practice in your community. Your patients can get directions, schedule an appointment, interact with your office via instant messaging, and even call you from the Google Knowledge Panel.

That means your online presence is essential for business growth. Patients and would-be patients give great credence to online reviews and testimonials, as well as search engine rankings. These combine to form your online reputation.

You need to engage your target audience, and the principal means of doing that is through your dental practice website. It is where you present a refined marketing message that answers their needs.

It isn’t easy, but there is always help. ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices. We use the tools of Internet search marketing to help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at