Crafting a Great Meta Description

August 18, 2023
Local Internet Marketing, Online Reviews, Search Engine Optimization

As the online market grows, competition for businesses also rises. It has become more critical than ever to make sure that your website stands out from the crowd and gets the attention of potential customers. One of the best ways to do this is by creating a great meta description for your website. In this blog post, we will be discussing how ProspectaMarketing can help you craft a great meta description that can help your website become more visible online.

1) What is a Meta Description?

A meta description is a brief summary of the content that appears on a webpage. It is usually around 150 to 160 characters long and is displayed below the title tag on the search engine results page (SERP). The purpose of creating a compelling meta description is to entice the user to click on your website.

2) Why is a Meta Description essential?

A well-written meta-description is essential because it helps in two ways. First, it can help your website rank higher in search engine results. Second, it can increase the click-through rate (CTR) of your website, which can lead to more traffic, more leads, and ultimately more business. Having a higher CTR signifies to search engines that your website is relevant and credible to users.

3) How can ProspectaMarketing help you create great meta descriptions?

The first step in creating great meta descriptions is to understand your audience and what they are searching for. ProspectaMarketing uses advanced keyword research tools to ensure the meta descriptions we create align with the search terms and intent of your target audience.

Also, we understand that personalized meta descriptions that are unique to your website are the most effective. That’s why we don’t use generic templates or content. Our team will create tailored meta descriptions that align with your brand’s tone, voice, and personality.

4) What makes a Meta Description great?

A great meta description is one that is concise, clear, contains the main keyword phrase, and draws the user’s attention. It should provide a summary of what your website is about while also being compelling.

At ProspectaMarketing, we make sure that every meta description we create is engaging and accurately represents the content that appears on your website. We focus on creating a succinct meta-description that shows value, creates a sense of curiosity, and is optimized for your target audience.

Having a well-crafted meta description can make all the difference in getting the right audience to your website. At ProspectaMarketing, we understand the importance of creating great meta descriptions, and our team of experts has the knowledge and skills to ensure that your website stands out from the crowd. With our advanced keyword research tools and customized approach to creating meta descriptions, we will help you attract the right audience and achieve your business objectives. Contact us today, and let us help you create great meta descriptions that will drive more traffic, leads, and ultimately more business.

ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

In a Tough Spot? We Can Help Your Business

August 1, 2023
Dental marketing, Internet Marketing, Keywords, Search Engine Optimization

In today’s highly competitive and constantly evolving business landscape, it’s not uncommon for companies to find themselves in a tough spot. From declining sales to unanticipated challenges, many businesses struggle to stay afloat and remain profitable.

At ProspectaMarketing, we understand the challenges that businesses face, and we’re here to help. With years of experience in digital marketing, we have the expertise and knowledge needed to help companies succeed.

In this blog post, we’ll take a look at how ProspectaMarketing can help your business overcome challenges and achieve success.

1. Tailored marketing strategies

At ProspectaMarketing, we recognize that every business is unique and has its own set of challenges. That’s why we don’t offer a one-size-fits-all marketing solution. Instead, we work closely with our clients to develop tailored marketing strategies that are specific to their needs and goals.

Whether you’re looking to increase sales, improve brand recognition, or build a loyal customer base, we’ll work with you to develop a customized plan that addresses your unique challenges and helps you achieve your business objectives.

2. Experience in digital marketing

Digital marketing is constantly evolving, and it can be challenging for businesses to keep up with the latest trends and best practices. At ProspectaMarketing, we have years of experience in digital marketing, and we stay up-to-date with the latest trends and strategies.

From SEO and PPC to social media and email marketing, we have the expertise to help your business succeed in the digital space. We’ll work with you to develop a comprehensive digital marketing strategy that reaches your target audience and helps you achieve your goals.

3. Results-driven approach

At ProspectaMarketing, we’re focused on results. We know that our clients are looking for measurable outcomes, and we’re committed to delivering them. Whether you’re looking to increase website traffic, generate leads, or boost sales, we’ll design a marketing plan that’s focused on achieving your objectives.

We use sophisticated analytics tools to measure our successes and identify areas for improvement, and we’re always looking for ways to optimize our clients’ marketing strategies for maximum results.

4. Dedicated support

At ProspectaMarketing, we’re committed to providing our clients with exceptional service. From the initial consultation to ongoing support, we’re here to help businesses achieve success.

We take pride in our prompt and responsive customer service, and our team is always available to answer questions, address concerns, and provide guidance. When you work with ProspectaMarketing, you can rest assured that you’ll have a dedicated partner in your corner.

At ProspectaMarketing, we know that running a business can be challenging, and we’re here to help. With our tailored marketing strategies, expertise in digital marketing, results-driven approach, and dedicated support, we’re confident that we can help your business overcome challenges and achieve success.

If you’re looking for a partner that can help your business navigate the complex world of digital marketing, look no further than ProspectaMarketing. Contact us today to find out how we can help your business succeed.

ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Are AI Writing Tools Ethical?

June 30, 2023
Dental marketing, Search Engine Optimization

When it comes to creating content, the use of Artificial Intelligence (AI) has become exponentially more popular. AI writing tools have been developed and used by many companies, causing debates around their ethics. The debate centers around whether using AI writing tools goes against ethical business practices or if they provide benefits that outweigh any ethical concerns. At ProspectaMarketing, we have received questions from clients about using AI writing tools. Therefore, this blog post seeks to cover the topic of the ethical use of AI writing tools.

To begin with, it is essential to point out that just like any other technology, AI tools have both advantages and disadvantages in content creation. One of the key benefits of using AI writing tools is that they significantly reduce the time and cost spent on content creation. With human writers, the content creation process can be time-consuming, ultimately leading to an increase in cost. AI writing tools, on the other hand, can generate top-quality content quickly and at a fraction of the cost.

Additionally, using AI writing tools can also help in improving the quality of the content produced. They use natural language processing (NLP) algorithms to analyze previous content, which helps identify gaps in content flow and jargon that may confuse the reader. This software helps in eliminating grammatical errors and making the content more concise and reader-friendly.

However, using AI tools in content creation can be seen as an ethical concern by some. For instance, some may argue that it undermines human creativity. With AI writing, the content produced will have a particular structure and tone that may not be as humanly creative as a piece of content created by a human. It is also worth noting that the content generated by AI writing tools is not suitable for sensitive topics that require a human touch, such as political content.

In this regard, it is crucial to note that AI tools should not entirely replace humans. Instead, they should be used to supplement the human aspect of content creation. Humans will still have to review and approve the content generated by AI tools. It is the human input that ensures any sensitive or inappropriate content is not published.

Another ethical issue with using AI writing tools is the potential for plagiarism. If not appropriately configured, an AI writing tool might generate content that matches existing content online. In some cases, this might lead to copyright infringement if the AI writing tool used excerpts from someone else’s article or website. As such, companies using AI writing tools should be cautious and take time to train the system on unique content creation.

The ethical concerns surrounding AI writing tools are not entirely surprising. They come with the introduction of any new technological advancement. However, ethical issues aside, AI writing tools’ benefits outweigh the cons when used correctly. These tools save time, cost, and ensure the production of high-quality content. If used correctly, AI writing tools can complement human efforts in content creation and improve overall efficiency. Companies like ProspectaMarketing are committed to ethical and professional content creation and can help clients navigate the use of AI writing tools for their marketing needs.

ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Join the ProspectaMarketing Family to Optimize Your Dental Marketing

May 31, 2023
Dental marketing, internet dental marketing, Internet Marketing, Search Engine Optimization

Running a dental practice in today’s competitive market means having a solid dental marketing strategy to attract and retain patients. But where do you start when it comes to marketing your dental practice? Fortunately, ProspectaMarketing is here to help you optimize your dental marketing efforts. In this blog post, we’ll tell you everything you need to know about how joining the ProspectaMarketing family can help you improve your dental marketing and grow your practice.

1. Comprehensive Dental Marketing Services

ProspectaMarketing offers a wide range of dental marketing services designed to help you attract new patients and retain those you already have. Their services include:

– Website design and optimization
– Search engine optimization (SEO)
– Social media management
– Paid advertising campaigns
– Email marketing campaigns
– Reputation management

Having all these marketing services under one roof means you can focus on running your practice while ProspectaMarketing takes care of your marketing needs.

2. Customized Marketing Strategy

At ProspectaMarketing, one-size-fits-all marketing plans are not an option. They understand that each dental practice has different marketing needs, so they customize a marketing plan tailored to your practice’s unique goals, location, and target audience. Your marketing plan will focus on growing your practice and attracting the exact type of patients you want to see in your office.

3. Experienced Dental Marketing Team

The ProspectaMarketing team includes dental marketing experts with years of experience in the dental industry. They understand the challenges dental practices face when it comes to marketing, and they have the skills and expertise to solve those challenges effectively. With ProspectaMarketing, you’ll have a dedicated team working behind the scenes to ensure your marketing is on point.

4. Measurable Results

ProspectaMarketing is committed to delivering measurable results. They provide regular reports that measure the effectiveness of your marketing campaigns, so you can see what’s working and what’s not. They also ensure your campaigns are optimized to deliver the best results possible. With ProspectaMarketing, you can be confident that your marketing efforts are paying off.

5. Personalized Support

Last but not least, ProspectaMarketing provides personalized customer support to ensure your needs are met. You’ll have a dedicated account manager who will be your main point of contact throughout your marketing journey. They will work closely with you to ensure your marketing goals are being met and that you’re happy with the service you receive.

Joining the ProspectaMarketing family can help you optimize your dental marketing efforts and grow your practice. With a team of experienced dental marketing experts, customized marketing strategies, comprehensive marketing services, measurable results, and personalized support, you can be confident that your marketing is in good hands. Contact ProspectaMarketing today to see how they can help you take your dental marketing to the next level.

ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Content Marketing: Connecting with Your Audience Through Engaging Writing

February 28, 2023
Dental marketing, Internet Marketing, Search Engine Optimization

Photo,Of,Light,Bulbs,With,Shining,Fibers,In,Shapes,OfContent is king. It’s an age-old adage that has been passed down from generation to generation in the marketing world, and for good reason. A successful content marketing campaign can do more than just draw attention to a brand or product; it can also engage audiences and create a lasting emotional connection. But how do you make sure your content is both engaging and informative? Let’s explore the importance of writing skills in content marketing and how they can help you connect with your target audience.

The Power of Writing Skills

Writing skills are one of the most important elements of a successful content marketing strategy. Good writers have the ability to create content that is both informative and engaging. This requires not only technical know-how but also creativity and storytelling skills. A great writer will understand how to craft stories that resonate with readers on an emotional level, while still providing them with useful information about your product or service.

In addition to understanding how to write compelling stories, great writers should also have a deep understanding of SEO best practices. Knowing which keywords to use and how to optimize for search engine algorithms can help increase website visibility and drive more organic traffic to your site. ProspectaMarketing specializes in helping clients develop SEO strategies that are tailored specifically for their businesses, allowing them to reach their target audiences even better through well-crafted written content.

The Benefits of Blogs

Blogs are one of the best ways to connect with your target audience through engaging writing. They provide you with an opportunity to tell stories, share helpful information, showcase new products or services, and show off your expertise in a particular field or industry. Moreover, blogs can help demonstrate thought leadership within your industry by offering advice on current topics relevant to prospects and customers alike. This type of blog post is especially effective at driving organic traffic as it provides valuable insights into the challenges faced by potential customers.

In conclusion, writing skills play an integral role in successful content marketing campaigns as they allow marketers to communicate effectively with their target audiences while still providing valuable insight into their products or services. The combination of creative storytelling techniques combined with SEO best practices can go a long way towards connecting brands with prospective customers in meaningful ways. ProspectaMarketing specializes in creating customized SEO strategies that ensure clients get maximum visibility online while also building relationships through engaging written content such as blogs posts or articles. Contact us today if you would like more information on our services!

ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Maximizing Conversion on Your Dental Website

February 14, 2023
Dental Advertising, Dental marketing, Keywords, Local Internet Marketing, Search Engine Optimization

Online,Marketing,Advertisement,Social,Media,ConceptAs a dental practice, it is essential to have an online presence. Your website is the first impression potential patients will have of your practice and it is important to ensure that first impression is a good one. It’s not enough to just have a website; you need to make sure that visitors to your site can easily navigate and understand what services you offer, as well as how they can book an appointment with you. In order to maximize conversion on your dental website, there are several steps you can take.

SEO Optimization

Search Engine Optimization (SEO) optimization is essential for any business with an online presence. SEO consists of optimizing a website so that search engines like Google can easily find and rank it in the search results. This means making sure your content includes keywords related to your practice, such as “dentist” or “dental office”, as well as including descriptive titles for each page on your website. Additionally, optimizing images by adding alt-tags or captions will help search engine spiders better understand what is being displayed on the page.

Google Ads

Google Ads are pay-per-click (PPC) advertisements that appear when people search for certain keywords related to your business. These ads allow you to target potential clients who are already interested in finding out more about dental services because they have already entered the term into Google. By using Google Ads, you can ensure that potential clients are directed straight from the search engine results page directly onto yours, where they may be more likely to convert into actual patients.

Call To Action Buttons

Call To Action Buttons (CTA) are buttons on webpages that prompt viewers to take action in some way – usually by clicking them and being taken somewhere else – such as booking an appointment or signing up for a newsletter subscription. CTAs should be used strategically throughout your website so visitors know exactly what steps they need to take in order to become a patient at your practice or learn more about what services you provide.

Having an impressive website is essential for any successful dental practice – but having a great website isn’t enough if no one can find it! Utilizing SEO optimization tactics, setting up targeted Google Ads campaigns, and strategically placing Call To Action buttons throughout your site will help increase traffic and maximize conversions on your dental website.

ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Is Authoritative and Informative Content Still King in SEO?

January 30, 2023
Blogs, Internet Marketing, Search Engine Optimization

Authoritative content, informative content, and blog posts go hand in hand with SEO success. However, many modern search algorithms favor dynamic interactivity that’s difficult for bots to interpret.

Will plain old text-based articles still reign in SEO in 2021, or will other mediums take center stage? 
 
With SEO evolving so rapidly, it’s tricky to keep up with best practices for achieving top rankings. Many SEO practitioners agree that content marketing is still the key to great rankings and traffic volume. 
 
Whether your goal is to seize premium ranking positions for high-traffic keywords or to build user engagement and conversions, content is a powerful  tool.
 
To achieve your goals, you’ll need to understand how the most recent SEO and content marketing trends may affect your search presence. With that in mind, let’s take a look at what might be coming in 2023.

AI-Powered Content

By 2023, 50 percent of all content created will be produced using AI (artificial intelligence). While AI-powered content may seem new to SEO, the use of machines to create or improve content has been happening for years. Blog post titles and header tags are usually automatically generated, and bots create most contact form descriptions.
 
However, humans still create the majority of SEO tool content, including bots’ manuals, many of which are AI-powered. As AI continues to advance, so will the content created using machine help.
While AI-driven content may present challenges for search engines in its early stages, bots are getting better at reading and interpreting this content. When well-developed, AI-powered content can improve SEO rankings and web presence without excessive manual editing.
 
Clinical Trial Data in Content Marketing
As the world becomes increasingly concerned with corporate and consumer ethics, honesty, and safety, data-driven content may take the leading role in SEO and content marketing. Clinical trial data offers a compelling perspective on products and services, whether you’re  praising or criticizing a company.
  
While it’s up to visitors to interpret clinical trial data and its implications, this content format can build trust and credibility with visitors, which may drive commitment and customer conversions. Clinical trial data may also help you combat censorship and spam filters.
While creating this data-driven content, however, marketers must be mindful of compliance and regulations. It’s also difficult to collect and organize this information for most companies. However, if done well, clinical trial data can improve a brand’s reputation, reach critical audiences, and drive product sales.
 
Content Writing on Technical Subjects
 
AI and technical topics are emerging as leading content themes for many brands, including writers, marketers, and publishers who want to expand their audience reach.
 
 AI-driven content can help writers explore these subjects in a way that’s accessible to non-experts while still holding interest for experts. Technical content can also elevate a brand’s reputation by demonstrating accountability and transparency toward customers, competitors, and the community at large.
  
While technical content may be challenging to produce without technical expertise yourself, good writers can learn the basics and then create engaging narratives around those basics. Technical content can improve SEO rankings through repetition and the authority earned by publishing accurate information numerous times. 

ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Google Analytics: The Key To Improving Your Reach

October 28, 2022
Dental Advertising, Internet Marketing, Search Engine Optimization, Websites

ProspectaMarketing makes use of a host of top-of-the-line marketing tools to ensure that our dental practices reach as many potential patients as possible. One of our most crucial allies is Google Analytics, and we have mentioned it several times within our blog articles. But why is it so special? What makes it so unique in comparison to other SEO tools? Our team realizes these questions can often pop up, especially if you are a practice who is just starting out in the world of internet marketing.

In order to keep you educated and ensure your practice is taking advantage of its marketing potential, our team has put together an easy-to-understand explanation, in two parts. Firstly, we will explain what Google Analytics is. Secondly, we will provide you with four insights you can gain from one simple look at your Google Analytics page.

What Is Google Analytics?

In the simplest terms, Google Analytics is an online service that keeps track of your website traffic. However, leaving it at that would be a massive understatement. Google Analytics not only keeps track of your numbers, it also lets you filter them in a myriad ways, analyze different aspects of your site usage, and apply insights to your marketing strategy.

Covering everything from demographic statistics to potential patient behavior, Google Analytics is simply the easiest way to monitor your site’s health and standing. But, is there an easy way for a beginner to apply this information? Or do you need to take a class to simply be able to log on?

How Can Google Analytics Help?

There are certain insights you can make with almost no experience in Google Analytics, and familiarizing yourself with the service is not complicated at all. The average marketing team can make use of this tool easily. In order to help, we have compiled three quick observations you can make early in your Analytics journey and how you can apply them to improve your practice’s reach.

  • The “Audience” tab is extremely useful in determining statistics like active users, page views, and session durations. These numbers can help you ensure your online ads and local listings are working to draw traffic to your site, or whether you need to increase your outreach through a more aggressive marketing plan.
  • The “Behavior” tab lets you view several aspects of your potential patients’ engagement with your site. You can view Landing Pages and analyze which of your written topics are receiving the most traffic from outside sources – i.e. which pages patients are “landing” on. You can also view your Exit Pages, to see where people who enter your site wind up, and whether they exit before your marketing effort can convert that lead into a call or an appointment request. This can be helpful as you can analyze who you are attracting, what they are looking for, and why they are leaving.
  • The “Acquisitions” tab breaks down ad traffic, search engine health, and even social media statistics, when relevant. It can be helpful in gauging whether your SEO is working and whether the digital ecosystem outside your own website is responding well to your content.

We remind dental practices that this is simply a basic primer. If you want a more in-depth education on Google Analytics, or are looking for a marketing team that will keep track of your page landings, keywords, and visibility for you, ProspectaMarketing is ready to help! We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

3 Easy SEO Optimization Tips

September 15, 2022
Search Engine Optimization, Websites

ProspectaMarketing helps dental practices with online marketing and advertising efforts and we have been at it for years! This means we know a thing or two about SEO optimization. If you are a relatively new practice, however, or even if you’ve been around for a while but have never made the jump to online advertising, you might be wondering what it’s all about.

After all, we mention it a lot on this blog and it is a term many online entities use when explaining their digital practices. In order to alleviate any confusion, our team has put together a primer to explain what SEO is, followed by three, easy-to-follow optimization tips that don’t require the creation of new content.

What Is SEO And Why Should You Care?

Let’s start with some basics for any newcomers out there. SEO stands for Search Engine Optimization and it’s really a catch-all term. It includes any and all strategies applied to content that increase its likelihood of ranking higher on search engines like Google. SEO optimization is an importance practice for several key reasons, including but not limited to visibility, reach, and accessibility. Properly optimized web content has been vetted for relevant key words, has text that is unique enough to not be mistaken for another page, and displays to the intended target audience, whether that be location- or demographic-based.

  • Visibility: An optimized post ensures that readers who search your relevant keywords can find your service quickly and effectively.
  • Reach: An optimized post broadens your practice’s reach by displaying your content to new audiences that might be interested.
  • Accessibility: An optimized post is easy to navigate, generating more page landings and potential patients for you and your practice.

3 Easy-To-Follow Tips

One of the first solutions suggested for improving SEO is to create content. This is a great suggestion due to the relationship between fresh content and Google index bots. The more unique the content is, the more likely Google and other such search engines are to send out “crawler bots” to index your page. When they do, your content is added to a database of unique content, helping readers find it quickly and without any hassle.

However, sometimes it can be hard to come up with new content in a consistent fashion. If you represent a dental practice, you have other responsibilities; not the least of which is your mission to help your patients. With such a huge responsibility, it is understandable that creating new pages for your site would be a small priority. And while a blog helps in this regard, you still need the time and space to write the posts. For this reason, our team has come up with 3 easy to follow tips to help you optimize your existing content without needing to write new text:

  1. Keywords vs Keyphrases: Keywords are more than simple roadmaps to your content. They can also act as a billboard or a sign that loudly signals to your readers that your page is right for them. For this reason, think not just about what your potential reader might search, but how they might search for it. Then, rework existing content to reflect this. For example, “how are dental veneers placed” is a better keyphrase to work into your content than simply “dental veneers,” which is a single keyword and will most likely match with fewer search terms than its more robust alternative.
  2. Interesting Title Tags: An important statistic is the ratio of clicks on your link via Google. This is commonly known as the click-through rate, or CTR. And one of the main factors that affect the CTR is your title tag. After all, it is the first (and hopefully not the last) thing your potential reader sees. Make sure to use enticing and exciting title tags that will draw people’s attention. Avoid sensationalizing, but don’t be afraid to make a bold claim or ask an incisive question in your title tag. After all, once the potential patient has clicked on your page, you can further explain the statement with informational, clearly worded text.
  3. Listen To Google Analytics: We have talked at length about using Google Analytics on this blog, and for good reason. You can use the Page Landings section of this online tool to measure how many readers are drawn to your different website pages. This helps to gauge not only the good, but the bad. If you notice a post is stale and abandoned, it’s time to refresh it. Don’t be afraid to go back and change old content with new keyphrases, a new title, or even a new image. This way, you don’t have to create entirely new content. You can simply rephrase and rework old content to make it sound more relevant! This tactic will also give your original content a second chance at positive search engine placement.

At ProspectaMarketing, we can help you manage your website and SEO so you focus on what you love: being a trusted dentist in your community! We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Readability Matters!

August 26, 2022
Blogging, Dental Advertising, Dental marketing, internet dental marketing, Internet Marketing, Search Engine Optimization

ProspectaMarketing endeavors to meet our clients marketing needs and extend their reach through every possible medium. Audiovisual elements are absolutely crucial in this endeavor and if you haven’t read our article on the core tenets of visual media, check it out immediately! However, another vital element we have covered on this blog – one that is at least as important as audiovisual media – is written content.

If you have read our article on the importance of engaging website copy, then you already know the core elements of creating this text-based content. However, how are you supposed to check if that content is tracking well with readers and getting the correct message across? In an arena like dental advertising, it can be even more important to transmit your goals and information effectively and objectively, as patients are often looking for health-related facts that leave little room for subjective writing. Readability checkers are, at least partially, the answer.

What Is A Readability Checker?

You can infer what a readability checker entails pretty easily by the name: it’s a tool used by blog specialists, website copy writers, and content creators the web over to ensure that their content is grammatically and structurally correct. However, it’s more than just a glorified spell-checker. A properly designed readability checker will also test your content for proper flow, repetition of words, transition phrases, and a host of other fluency and syntax standards. In short, it will make sure your work sounds as professionally written as possible.

There are three types of spell-checkers our blog team recommends when creating written content.

  1. Yoast Plug-in: This particular spell-checker mainly applies to WordPress users. If you’re generating content for a blog, mailing list, forum, or media gallery, using the Yoast Plug-in is a good way to check your progress. When enabled, it will show a color-coded symbol to the right of your blog posts in your blog viewing window in WordPress. The color ranges from red to green, respectively indicating low to high readability levels. Red means your post needs work, yellow means it’s almost there, and green means you’re good to go. The plug-in also enables a similar column with identical symbols for SEO optimization, which means you can use it to both check the accessibility of your text and test how high it will rank on search engines. Yoast not only lets you know that you Readability or SEO are low; it gives you suggestions to help you fix it. All the steps you can take are arranged in an easy-to-access drop down menu so you can easily get your post in the green.
  2. Microsoft Word Readability Checker: What if your written content is not being generated via WordPress? Our best tip is to either create your text entirely on a blank document on Microsoft Word (or a similar, text-based application), or at least copy paste it into a blank document before posting it to your preferred back-end web service. Why? Microsoft itself has a hidden readability checker that few people know about. Making use of it is easy and free! While you’ve got your Word document open, search the top row of toolbar options for the “Review” tab. Then, find the category titled “Spelling & Grammar.” At this stage, you’ll be able to choose spell-check options, but, depending on your version of Word, there should also be a category or option titled “Readability Statistics.” With this pop-up page, you will be able to access statistics like your text’s Fleisch Reading Ease Score. Metrics like this can be helpful in examining whether your text flows well and is understood easily by your intended target audience.
  3. Grammarly: Though focused primarily on grammar and spelling, Grammarly is also great tool for ascertaining how to improve the clarity, fluency, cohesiveness, and vocabulary of written content. It offers real-time assistance and a host of tools. The only drawback to this robust readability system is that most of the features are locked behind a paywall. The only free features are grammar and spelling!

Why Is Readability Important?

In an ever-evolving online landscape, your practice’s potential patients will have no patience for improperly written walls of text riddled with mistakes. They have the ability to quickly click away to another page and come equipped with the increased online literacy of a generation raised on the internet. These standards make readable content an absolute cornerstone to your advertising campaign.

At ProspectaMarketing, we can assign you a specialized blog writer and even help you iron out clunky marketing copy. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

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