As a dental practice, it is essential to have an online presence. Your website is the first impression potential patients will have of your practice and it is important to ensure that first impression is a good one. It’s not enough to just have a website; you need to make sure that visitors to your site can easily navigate and understand what services you offer, as well as how they can book an appointment with you. In order to maximize conversion on your dental website, there are several steps you can take.
Search Engine Optimization (SEO) optimization is essential for any business with an online presence. SEO consists of optimizing a website so that search engines like Google can easily find and rank it in the search results. This means making sure your content includes keywords related to your practice, such as “dentist” or “dental office”, as well as including descriptive titles for each page on your website. Additionally, optimizing images by adding alt-tags or captions will help search engine spiders better understand what is being displayed on the page.
Google Ads are pay-per-click (PPC) advertisements that appear when people search for certain keywords related to your business. These ads allow you to target potential clients who are already interested in finding out more about dental services because they have already entered the term into Google. By using Google Ads, you can ensure that potential clients are directed straight from the search engine results page directly onto yours, where they may be more likely to convert into actual patients.
Call To Action Buttons
Call To Action Buttons (CTA) are buttons on webpages that prompt viewers to take action in some way – usually by clicking them and being taken somewhere else – such as booking an appointment or signing up for a newsletter subscription. CTAs should be used strategically throughout your website so visitors know exactly what steps they need to take in order to become a patient at your practice or learn more about what services you provide.
Having an impressive website is essential for any successful dental practice – but having a great website isn’t enough if no one can find it! Utilizing SEO optimization tactics, setting up targeted Google Ads campaigns, and strategically placing Call To Action buttons throughout your site will help increase traffic and maximize conversions on your dental website.
ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.