The Importance of Local SEO for Your Dental Practice

December 13, 2024
, , Dental marketing, internet dental marketing, Local Internet Marketing

Local SEO - Optimize Online Presence for Local Nearby Customers and Boost Offline Business with Effective Strategies. Smartphone on the screen of which local map with red pin markIf you’re a dental professional, you already know that most of your patients come from your local area. But did you know that a large percentage of all Google searches are looking for local information? That means potential patients are searching for services like “dentist near me” or “teeth cleaning in [city].” This is where local SEO becomes crucial to your practice’s success.

What is Local SEO?

Local SEO focuses on optimizing your online presence so your practice appears in local search results. From Google My Business optimization to getting listed in local directories, local SEO ensures that your dental practice is visible to people searching for dental care in your area.

Why Is Local SEO Important for Dentists?

Unlike national chains or e-commerce businesses, dentists rely heavily on serving nearby patients. Local SEO helps you connect with potential clients by ensuring your practice ranks higher in local searches. Appearing at the top of search results not only drives more traffic to your website but also builds trust and credibility for your practice.

When done effectively, local SEO can help your dental practice:

  • Increase visibility. Show up prominently in “dentist near me” searches.
  • Attract local patients. Reach the right audience living or working near your practice.
  • Build trust. Reviews and consistent online information boost your reputation.
  • Stand out in the competition. Outshine other local practices with a strong digital presence.

How ProspectaMarketing Can Help

At ProspectaMarketing, we specialize in helping dental practices like yours dominate local searches. We understand the ins and outs of local SEO, from optimizing your Google My Business profile to implementing location-specific keywords that match how patients search.

Our approach goes beyond simply ranking higher. We focus on bringing in new patients to grow your practice. With tailored strategies, data-driven insights, and a focus on measurable ROI, we ensure that every part of your online presence works together to bring in the patients you need.

Take Action Today

Are you ready to take your dental practice to the next level? Trust ProspectaMarketing to build your local SEO strategy. Contact us today to learn more about how we can help attract more patients to your practice. Because when it comes to local SEO, we’ve got you covered.

ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Transform Your Struggling Dental Practice with Targeted Marketing

June 14, 2024
, Dental Advertising, internet dental marketing

Running a dental practice is no easy feat, especially in today’s competitive landscape. Many dental practices struggle to attract and retain patients, which can significantly impact their bottom line. However, there’s a powerful tool that can help turn the tide for your struggling dental practice—targeted dental marketing. With ProspectaMarketing in your corner, you can revitalize your dental practice, bring in new patients, and boost your revenue.

Understanding Targeted Marketing

Targeted marketing involves directing your marketing efforts toward a specific audience most likely to benefit from your services. For dental practices, this means identifying and reaching out to potential patients who are actively seeking dental care or may need it in the future. By focusing your marketing on these individuals, you increase the likelihood of converting them into loyal patients.

Why Your Dental Practice Needs Targeted Marketing

  1. Boost Patient Acquisition

Targeted marketing helps you attract new patients by tailoring your marketing messages to their specific needs and preferences. For instance, if you’re a family dental practice, you can create campaigns that emphasize your child-friendly services and flexible appointment hours to cater to busy parents. By speaking directly to your audience’s pain points and desires, you increase the chances of them choosing your practice.

  1. Enhance Patient Retention

Retaining existing patients is just as crucial as acquiring new ones. Targeted marketing allows you to segment your patient base and send personalized messages that keep them engaged. For example, you can send appointment reminders, promote special offers, or share educational content about oral health. When patients feel valued and informed, they’re more likely to stay loyal to your practice.

  1. Maximize Marketing ROI

By focusing your marketing efforts on a specific audience, you ensure that your budget is spent effectively. Traditional marketing methods, like print ads or TV commercials, often cast a wide net, reaching people who may have no interest in dental services. Targeted marketing, on the other hand, reaches individuals who are already interested or in need of dental care, resulting in a higher return on investment (ROI).

How to Implement Targeted Marketing for Your Dental Practice

  1. Identify Your Ideal Patient

The first step in targeted marketing is to define your ideal patient. Consider factors like age, location, income level, and specific dental needs. Are you targeting young families, working professionals, or retirees? Understanding your ideal patient’s profile will guide your marketing strategies and messaging.

  1. Leverage Digital Marketing Channels

Digital marketing is a powerful tool for reaching your target audience. Utilize platforms like social media, email marketing, and search engine optimization (SEO) to connect with potential patients. For example, you can run Facebook ads targeting local residents within a certain radius of your practice. You can also optimize your website with keywords like “family dentist in [Your City]” to attract organic traffic from search engines.

  1. Create Compelling Content

Content is king in the world of digital marketing. Develop high-quality content that addresses your audience’s concerns and interests. This could include blog posts about common dental issues, informative videos on proper oral hygiene, or testimonials from satisfied patients. When your content resonates with your audience, they are more likely to trust your expertise and choose your practice.

The Role of Analytics in Targeted Marketing

Tracking and analyzing your marketing efforts is essential to ensure their success. Use tools like Google Analytics and social media insights to monitor the performance of your campaigns. Identify which strategies are driving the most traffic and conversions. This data allows you to refine your marketing tactics and maximize your results over time.

The Future of Targeted Marketing in Dentistry

The future of dental marketing lies in even more precise targeting and personalization. With advancements in artificial intelligence (AI) and machine learning, dental practices can predict patient needs and preferences with greater accuracy. Imagine sending personalized treatment recommendations based on a patient’s dental history or using chatbots to answer inquiries in real time.

Targeted marketing efforts from ProspectaMarketing is a game-changer for struggling dental practices. By focusing your efforts on attracting the right patients, retaining existing ones, and maximizing your marketing ROI, you can transform your practice and achieve sustainable growth. Don’t wait any longer—start implementing targeted marketing strategies today and watch your dental practice thrive.

To learn more about how targeted marketing can benefit your dental practice, sign up for a free consultation with ProspectaMarketing’s experts. Our team specializes in helping dental practices like yours succeed through effective and personalized marketing strategies. Let’s work together to make your practice the preferred choice for patients in your community!

ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Comprehensive Digital Marketing Strategies for Dentists

January 30, 2024
Dental Advertising, Dental marketing, internet dental marketing

Dentistry is a highly competitive industry, with dental practices constantly vying for the attention of potential clients. In this increasingly digital age, dentists must implement comprehensive digital marketing strategies to ensure their practice stands out among the competition.

From social media management to search engine optimization, ProspectaMarketing provides ways dentists can utilize digital marketing to attract new patients and retain existing ones. Let’s explore effective digital marketing strategies that dentists can implement to take their practice to new heights.

1. Create a visually appealing and user-friendly website

A website is a dentist’s online storefront and should be designed in a way that highlights the practice’s services, staff, and amenities. The website should also be mobile-friendly and easy to navigate, with clear calls-to-action that encourage visitors to schedule an appointment or contact the practice. Dentists can also use search engine optimization techniques to ensure their website ranks high in search engine results when potential patients search for dentist-related keywords.

2. Use social media to engage with potential clients

Social media platforms such as Facebook, Twitter, and Instagram offer dentists an excellent opportunity to engage with potential clients on a personal level. By creating social media posts that promote their services, showcase their dentistry expertise, and share patient testimonials, dentists can not only attract new patients but also build relationships with old ones. It is important to create a social media content calendar to ensure that regular posts are published, boosting social media engagement and your practice’s visibility.

3. Utilize email marketing

Email marketing is an effective way for dentists to communicate with existing patients and remind them of upcoming appointments, new services or specials, and practice updates. By segmenting the email list into specific patient groups and personalizing emails, dentists can improve patient retention rates and foster patient loyalty.

4. Leverage online reviews to build credibility

Online reviews are a powerful tool for attracting new patients to your dental practice. Encouraging satisfied patients to leave positive reviews on platforms such as Google, Yelp, and Healthgrades can help build credibility and foster trust among potential clients. It is also important to respond to negative reviews in a professional and empathetic manner, showcasing the practice’s commitment to patient satisfaction.

5. Offer teledentistry services

As more patients become tech-savvy and accustomed to virtual consultations, dentists can offer teledentistry services to provide remote consultations and treatment options. Implementing virtual consultations allows for flexibility, convenience, and accessibility, bringing quality dental care to patients in need.

An effective digital marketing strategy is crucial for all dentists looking to attract and retain patients in today’s digital age. Need help implementing a digital marketing strategy for your dental practice? Contact us today at ProspectaMarketing to see how we can help take your practice to the next level.

ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Join the ProspectaMarketing Family to Optimize Your Dental Marketing

May 31, 2023
Dental marketing, internet dental marketing, Internet Marketing, Search Engine Optimization

Running a dental practice in today’s competitive market means having a solid dental marketing strategy to attract and retain patients. But where do you start when it comes to marketing your dental practice? Fortunately, ProspectaMarketing is here to help you optimize your dental marketing efforts. In this blog post, we’ll tell you everything you need to know about how joining the ProspectaMarketing family can help you improve your dental marketing and grow your practice.

1. Comprehensive Dental Marketing Services

ProspectaMarketing offers a wide range of dental marketing services designed to help you attract new patients and retain those you already have. Their services include:

– Website design and optimization
– Search engine optimization (SEO)
– Social media management
– Paid advertising campaigns
– Email marketing campaigns
– Reputation management

Having all these marketing services under one roof means you can focus on running your practice while ProspectaMarketing takes care of your marketing needs.

2. Customized Marketing Strategy

At ProspectaMarketing, one-size-fits-all marketing plans are not an option. They understand that each dental practice has different marketing needs, so they customize a marketing plan tailored to your practice’s unique goals, location, and target audience. Your marketing plan will focus on growing your practice and attracting the exact type of patients you want to see in your office.

3. Experienced Dental Marketing Team

The ProspectaMarketing team includes dental marketing experts with years of experience in the dental industry. They understand the challenges dental practices face when it comes to marketing, and they have the skills and expertise to solve those challenges effectively. With ProspectaMarketing, you’ll have a dedicated team working behind the scenes to ensure your marketing is on point.

4. Measurable Results

ProspectaMarketing is committed to delivering measurable results. They provide regular reports that measure the effectiveness of your marketing campaigns, so you can see what’s working and what’s not. They also ensure your campaigns are optimized to deliver the best results possible. With ProspectaMarketing, you can be confident that your marketing efforts are paying off.

5. Personalized Support

Last but not least, ProspectaMarketing provides personalized customer support to ensure your needs are met. You’ll have a dedicated account manager who will be your main point of contact throughout your marketing journey. They will work closely with you to ensure your marketing goals are being met and that you’re happy with the service you receive.

Joining the ProspectaMarketing family can help you optimize your dental marketing efforts and grow your practice. With a team of experienced dental marketing experts, customized marketing strategies, comprehensive marketing services, measurable results, and personalized support, you can be confident that your marketing is in good hands. Contact ProspectaMarketing today to see how they can help you take your dental marketing to the next level.

ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Expand Your Dental Practice’s Reach In 2023

May 12, 2023
Dental Advertising, internet dental marketing

Running a successful dental practice is no easy task. To reach new patients and keep existing ones in today’s fast-paced world, you need a strong online presence. With the help of ProspectaMarketing, you can expand your dental practice’s reach in 2023 and beyond. In this blog post, we’ll explore how ProspectaMarketing can help you attract more patients, build your brand, and grow your practice.

1. Attract more patients with targeted digital marketing
With the rise of online search engines and social media, your patients are no longer limited to those in your immediate area. ProspectaMarketing utilizes the latest digital marketing techniques to help your dental practice reach potential patients across the country and even the world. By optimizing your website’s search engine ranking and leveraging social media platforms, we can attract new patients who may not have found your practice through traditional marketing methods.

2. Build your brand and reputation
In today’s digital age, your online reputation is just as important as your reputation in the community. With the help of ProspectaMarketing, your dental practice can build a strong online brand that reflects your practice’s values, personality, and expertise. By creating informative content, engaging with patients through social media, and managing online reviews, we can help your practice establish itself as a leader in your local market.

3. Enhance patient experience and retention
Attracting new patients is important, but retaining existing ones is even more crucial to the success of your dental practice. ProspectaMarketing can help you enhance the patient experience by providing valuable content, personalized communications, and convenient online booking options. By engaging with patients throughout their journey, we can increase patient loyalty and drive referrals.

4. Leverage the power of data analytics
To truly maximize the effectiveness of your digital marketing efforts, you need to have a deep understanding of your target audience. ProspectaMarketing utilizes data analytics to help you make data-driven decisions about your marketing strategy. By analyzing website traffic, social media engagement, and other key performance indicators, we can help you refine your messaging and tactics to attract and retain more patients.

5. Partner with a trusted dental marketing agency
There are countless marketing agencies out there, but few specialize in dental marketing like ProspectaMarketing. Our team of experts has years of experience in the dental industry and a proven track record of success. From website design and optimization to social media management and reputation management, we offer a full suite of services to help your practice achieve its goals.

In conclusion, ProspectaMarketing can help you expand your dental practice’s reach in 2023 and beyond. By attracting more patients, building your brand and reputation, enhancing patient experience and retention, leveraging the power of data analytics, and partnering with a trusted dental marketing agency, you can achieve your practice’s goals and drive long-term success. Contact us today to learn how we can help your dental practice thrive in the digital age.

ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

The Importance of Research in Dental Marketing Content

April 15, 2023
Advertising Media, Dental marketing, internet dental marketing

Marketing your dental practice can be a daunting task, especially if you don’t have the expertise in creating effective strategies. Dentists usually focus on their expertise in patient care, leaving little time for them to focus on marketing themselves. This is why it is essential to work with a professional marketing agency that can help you develop the right approach. One of the key factors in successful marketing is doing thorough research. In this blog post, we will explain the importance of research in dental marketing content.

1. Understanding your target audience

Knowing your audience is crucial in creating marketing strategies. Without getting a clear picture of who your patients are, how can you create marketing materials that will appeal to them? That’s where research comes in. Through surveys or studies, you can identify the demographics of your patient base, such as age, gender, location, and interests. This information will help you tailor your message to resonate with them effectively.

2. Developing relevant content

Once you have a clear understanding of your audience, you can then develop content that resonates with them. Research will help you identify the specific issues that your patients are facing and what kind of information they’re looking for when it comes to dental care. This can help you create content that offers solutions to their concerns while building trust and credibility.

3. Competitor analysis

Research not only includes studying your own patients but also analyzing your competitors. By identifying your main competitors and understanding what they are doing differently, you can adjust your own approach to stay ahead of the competition. This research can also help you identify gaps in the market that you can take advantage of, making your practice stand out.

4. Keyword research for SEO

To promote your content online, you need to optimize it for search engines. Keyword research is an essential part of SEO that can help you determine the phrases and terms that people are using to find services like yours. By including these keywords in your content, you can improve your search engine ranking, making it easier for patients to find you online.

5. Keeping up with the latest trends

Finally, research allows you to stay on top of the latest industry trends, including new treatments, technologies, and approaches to dental care. By keeping up to date with developments in your industry, you can offer the latest treatments to your patients, positioning your practice as a leading one in the field.

In summary, research is an essential component of successful dental marketing. By understanding your target audience, developing relevant content, analyzing your competitors, performing keyword research, and staying up to date with industry trends, you can create effective marketing strategies that drive patient traffic and boost your practice’s bottom line. Therefore, it is crucial to work with a professional marketing agency that understands the importance of research and offers the necessary expertise to help your practice stand out from the competition.

ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

How Dedicated Pages Help You Reach Your Goals with ProspectaMarketing

March 31, 2023
Dental marketing, internet dental marketing

ProspectaMarketing is an innovative agency that specializes in providing comprehensive digital marketing solutions. When it comes to maximizing the potential of your business, having dedicated pages for each service offered by ProspectaMarketing can help you reach your goals faster and more effectively. Let’s take a look at why having dedicated pages is so important and how they can help you maximize your potential.

The Benefits of Dedicated Pages
Dedicated pages are tailored specifically to the service you are offering or highlighting. Therefore, these pages can be optimized for search engine optimization (SEO), which will make it easier for customers to find what they are looking for when searching online. Additionally, dedicated pages provide an opportunity to showcase a specific product or service in greater detail than would otherwise be possible on a generic web page or blog post. This gives customers all the information they need to know about a product or service and provides them with an easy-to-navigate platform from which to explore further information.

By optimizing each page for SEO, businesses can also ensure that their services appear higher up in search engine results when customers conduct relevant searches. This means that prospects will be more likely to find and visit your page, rather than someone else’s – making it more likely they will become paying customers. Additionally, having dedicated pages makes it easier for customers to navigate through your website; this increases customer satisfaction as well as conversions and sales.

Finally, dedicating one page per service allows businesses to track the performance of each page separately; this helps businesses better understand what works and what doesn’t work in terms of customer engagement and conversion rates. By understanding customer behavior on different pages, businesses can adjust their strategies accordingly and improve their overall performance over time.

In summary, having dedicated pages for each service provided by ProspectaMarketing is essential for optimizing visibility online, increasing customer satisfaction and engagement, tracking performance metrics, and improving SEO rankings – ultimately helping you reach your goals faster and more efficiently. By taking advantage of ProspectaMarketing’s expertise in creating high-quality content specifically tailored for each unique service offered by your business; you will have all the tools necessary to maximize your company’s potential!

ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Readability Matters!

August 26, 2022
Blogging, Dental Advertising, Dental marketing, internet dental marketing, Internet Marketing, Search Engine Optimization

ProspectaMarketing endeavors to meet our clients marketing needs and extend their reach through every possible medium. Audiovisual elements are absolutely crucial in this endeavor and if you haven’t read our article on the core tenets of visual media, check it out immediately! However, another vital element we have covered on this blog – one that is at least as important as audiovisual media – is written content.

If you have read our article on the importance of engaging website copy, then you already know the core elements of creating this text-based content. However, how are you supposed to check if that content is tracking well with readers and getting the correct message across? In an arena like dental advertising, it can be even more important to transmit your goals and information effectively and objectively, as patients are often looking for health-related facts that leave little room for subjective writing. Readability checkers are, at least partially, the answer.

What Is A Readability Checker?

You can infer what a readability checker entails pretty easily by the name: it’s a tool used by blog specialists, website copy writers, and content creators the web over to ensure that their content is grammatically and structurally correct. However, it’s more than just a glorified spell-checker. A properly designed readability checker will also test your content for proper flow, repetition of words, transition phrases, and a host of other fluency and syntax standards. In short, it will make sure your work sounds as professionally written as possible.

There are three types of spell-checkers our blog team recommends when creating written content.

  1. Yoast Plug-in: This particular spell-checker mainly applies to WordPress users. If you’re generating content for a blog, mailing list, forum, or media gallery, using the Yoast Plug-in is a good way to check your progress. When enabled, it will show a color-coded symbol to the right of your blog posts in your blog viewing window in WordPress. The color ranges from red to green, respectively indicating low to high readability levels. Red means your post needs work, yellow means it’s almost there, and green means you’re good to go. The plug-in also enables a similar column with identical symbols for SEO optimization, which means you can use it to both check the accessibility of your text and test how high it will rank on search engines. Yoast not only lets you know that you Readability or SEO are low; it gives you suggestions to help you fix it. All the steps you can take are arranged in an easy-to-access drop down menu so you can easily get your post in the green.
  2. Microsoft Word Readability Checker: What if your written content is not being generated via WordPress? Our best tip is to either create your text entirely on a blank document on Microsoft Word (or a similar, text-based application), or at least copy paste it into a blank document before posting it to your preferred back-end web service. Why? Microsoft itself has a hidden readability checker that few people know about. Making use of it is easy and free! While you’ve got your Word document open, search the top row of toolbar options for the “Review” tab. Then, find the category titled “Spelling & Grammar.” At this stage, you’ll be able to choose spell-check options, but, depending on your version of Word, there should also be a category or option titled “Readability Statistics.” With this pop-up page, you will be able to access statistics like your text’s Fleisch Reading Ease Score. Metrics like this can be helpful in examining whether your text flows well and is understood easily by your intended target audience.
  3. Grammarly: Though focused primarily on grammar and spelling, Grammarly is also great tool for ascertaining how to improve the clarity, fluency, cohesiveness, and vocabulary of written content. It offers real-time assistance and a host of tools. The only drawback to this robust readability system is that most of the features are locked behind a paywall. The only free features are grammar and spelling!

Why Is Readability Important?

In an ever-evolving online landscape, your practice’s potential patients will have no patience for improperly written walls of text riddled with mistakes. They have the ability to quickly click away to another page and come equipped with the increased online literacy of a generation raised on the internet. These standards make readable content an absolute cornerstone to your advertising campaign.

At ProspectaMarketing, we can assign you a specialized blog writer and even help you iron out clunky marketing copy. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

SEO-Friendly Blog Posts: 5 Easy Steps

August 15, 2022
Blogging, Dental Advertising, internet dental marketing, Search Engine Optimization

So, you are a dental professional who keeps up with our blog posts and you have taken our advice on the importance of blogs in marketing. You have set up a solid website with appealing design, informative text blurbs, attractive images, and you have added a WordPress blog to it in order to generate fresh content. Now, you are staring at a blank page and wondering how to go about writing your first blog post. ProspectaMarketing can help!

If you haven’t followed all these steps yet, make sure to check out our previous articles covering topics like the power of the blog, engaging website copy, appealing visual media, local SEO tips, and Google indexing strategies. If you have, then you have likely already read these articles and are wondering how to go about crafting a blog post that will have a good chance of getting picked up by Google’s bots and wind up high on search engine results.

Our team has put together a list of tips to get you writing and to ensure you adhere to SEO-friendly parameters, in order to further maximize your visibility and the impact your dental practice can have.

5 Easy-To-Follow Guidelines

  1. Use Proper Headers, Footers, and Contact Info: Guiding your reader’s eye to accessible information about the practice is a crucial part of any blog post. Before you write any text content, ensure you have a good title and that contact info is available somewhere in the post. Your best bet is the bottom, so craft a footer with large, easy-to-read text that details your practices official name, address, phone number, website and/or e-mail. Make sure to place it at the bottom of any and all blog posts, to create a sense of uniformity and professionalism in your blog.
  2. Make Use of the Official Practice Name: We recommend using the name of the practice twice in every blog post; once at the beginning and once at the end. Doing it only once – or not at all – might mean it fails to stick in your reader’s mind. However, doing it too much will stink to a reader of generic SEO fodder.
  3. Include Unique Location Names: When it comes to creating content that is attractive to Google index bots and search engines, location-specific vocabulary is key. What better way to make your writing stand out than to mention uniquely-named locations that your practice serves? Do it at least once during the actual text, and consider adding it to the title, if applicable. “Quick Toothache Solutions” is a good title; “Quick Toothache Solutions in Silverton, CO” is better.
  4. Start With A Story Or A Quote: In the end, writing is all about story; even advertising copy. Pick a good quote about teeth or smiling and place it at the top of your post. Or start with an interesting patient anecdote – make sure to omit any names or personal details! This might kickstart some ideas and help you structure the rest of the blog post.
  5. Adhere To A Structure: A blog post is like a good essay; it presents a persuasive argument, offers supporting evidence for it, and wraps up with a conclusion on the general benefit of the position being argued. Anything you can write will follow these steps. Use sub-headers to separate each of these sections. Come up with an attractive title for each one. For example, if you’re stuck on a blog post about a new teeth whitening service your practice is offering, write a header like “Tooth Whitening News for Norfolk Residents,” then write two sub-headers like “Why Choose This New Method?” and “The Name of Practice Difference.” Just like that, you have the basic structure for a blog post, complete with an introduction to the idea, supporting arguments, and a conclusion that brings it all together.

Just Start Writing

The most important tip is to start creating content. In modern philosophy, there is a concept known as the infinite monkey theorem. It presents the idea that, if a monkey hits random keys on a typewriter for an infinite amount of time, it will eventually write the complete works of William Shakespeare. Many take this to mean that there is no way to be original, as random chance could produce the same result as an artist, given time. At ProspectaMarketing, we believe that, since this feat would take an infinite amount of time, it is also proof of all the unique permutations that exist between the random text and Hamlet.

This means you are very unlikely to write something stale, repetitive, and worded exactly the same as another blog post. You would have to sit in your chair for an infinite amount of time in order to achieve the same exact thoughts, worded the same exact same way, as someone else! So, just start writing! We guarantee that, as long as you come up with the text yourself, both your potential patients and, more importantly, the Google algorithm, will view it as unique copy and respond to it organically.

If you represent a dental practice that needs help writing blog posts, ProspectaMarketing offers a wide selection of blogging services, ranging from basic to fully customized. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Visual Content vs Text: Establishing the Right Balance

July 20, 2022
Dental Advertising, internet dental marketing

At ProspectaMarketing, we help dental practices succeed by providing them with a customized team of SEO specialists, bloggers, and digital experts. Once we have assigned you a team, they will help manage all aspects of your digital advertising campaign. This includes training you and your team members to use specialized analysis tools and keep track of your website activity. Another core part of our process is optimizing websites through unique copy and visual media. However, too much of either of these can mean that your website is incomplete and fails to engage your audience.

So, how to balance these two core concepts of website design? That’s what this article focuses on! Our team has put together a list of tips and tricks that you can follow to ensure your visual media and website copy text complement each other and work well on their own.

  • Visual Content Is The Hook: As far as catering to a new generation of consumer – one that uses the internet often and expects quick, easy-to-access results – visual media is king. This doesn’t mean you shouldn’t strive to strike the right balance between text and media; only that this perfect middle point between the two types of content has shifted over time. Though massive walls of information might have worked for print publications, and in spite of the practice still persisting and thriving in certain eras of the internet (think: e-mail newsletters), the balance has definitely skewed toward visual media in recent decades. We encourage you to view this as an opportunity. Employ the use of large, easy to see images to “hook” your website visitors. Place them above and behind headers to make them the centerpiece of the page. Make sure to keep the images diverse and varied, both in size, style, and content. For more information, check out our article on the core tenets of visual media.
  • Text Is What They Are Looking For: As ironic and contradictory as it sounds, those same consumers and digital travelers who flock to pretty pictures and immediately scatter at the sight of a large wall of information, are actually looking for information, not pretty pictures. However, they want that information to be short, accurate, and precise. So keep your copy short and to the point, making sure to fill the negative space on the page left by the images, but not going overboard. Focus on the accuracy of your content; is your copy relevant to your services? Finally, make sure to use precise language; the last thing you want is your message being muddled by awkward verbiage or inconsistencies in grammar. If you do all this, you have a higher chance of establishing authority in your digital community. Read our previous article to find out more about the importance of engaging website copy.
  • How Much Is Too Much?: It might seem like, based on what we have previously stated, you are better off filling every page on your website with hundreds and hundreds of images, right? Well, no. A barrage of textless images can still be overwhelming to a visitor, and it can be ultimately useless in terms of converting a lead into a patient. So, both with images and with text, the answer to this question varies. A website with 10 or 20 thumbnail images and a little flavor text might make sense for a smile gallery or a blog. However, for a landing page with important subject matter about your services, it might be more effective to limit yourself to 2-3 images and a few informative, easy-to-read paragraphs. The balance is different depending on what you want the focus of the specific page to be. It is also important to consider load speed. If your images are putting too much of a strain on it, it might mean your potential visitors leave before they see text OR images. The same applies to website copy. Make sure that the overall information on your page isn’t massive, and that your load speed stays between 1-2 seconds.
  • SEO and the Google Index: Optimizing your website for SEO is crucial. Make sure to use popular, relevant key words throughout your copy, purge any duplicate content (text or visual), and avoid generic content. These practices will ensure that your page remains unique and that the Google crawler bots find it and index it. If your page is indexed, it has a higher chance of showing up on search engines and being associated with the right keywords, whether those be location or service-based. For more information on concepts like the Google Index, read our article on advanced digital marketing strategies.

Striking the right balance between visual and text-based media has never been more important; and we can help! ProspectaMarketing manages the advertising campaigns of hundreds of dental practices the nation over. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

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