17Jan, 2025

New Year, New Smiles: Grow Your Dental Practice in the New Year

January 17, 2025

dental practice marketing, Digital marketing trends for dentists Dental marketing, internet dental marketing, Search Engine Optimization

The start of a new year is the perfect time to reevaluate and improve your dental practice. Whether you’re looking to attract more patients, increase revenue, or enhance patient experiences, making strategic changes now can lead to significant rewards throughout the year. Here are actionable steps you can take to elevate your dental practice in the new year.

1. Optimize Your Website for Maximum Impact

Your website is often the first interaction potential patients have with your practice, so making a great impression is crucial. A modern, professional website not only looks appealing but also provides clear information and is easy to navigate.

Mobile Optimization is essential. With most patients searching for services on their phones, your website must function seamlessly on all devices.
Highlight key services, offer an online booking option, and include your contact info prominently.
Incorporate patient reviews and testimonials to establish trust.

Partnering with experts like ProspectaMarketing can help you create a user-friendly website designed to convert visitors into patients. With their focus on dental internet marketing, they’ll ensure your site works smarter, not harder.

2. Invest in Profit-Focused Digital Marketing

To stand out in a competitive field, targeted digital marketing is a must. Effective dental marketing strategies can increase your visibility on search engines, driving more patients to your practice. Key areas to focus on include:

Search Engine Optimization (SEO): If your website isn’t ranking high on Google, you’re missing out on potential patients. Incorporate local SEO practices to ensure your practice appears when people search for “dentists near me.”
Pay-Per-Click (PPC) Advertising: With PPC campaigns, you can get immediate results by driving traffic to your website using paid ads. Platforms like Google Ads are particularly effective for targeting local audiences.
Social Media Engagement: Platforms like Instagram and Facebook are more than just social tools—they’re powerful ways to connect with your audience. Share educational posts, patient-friendly tips, and success stories to build a loyal online following.

Profit-focused solutions from ProspectaMarketing specialize in enhancing your digital presence while focusing on return on investment (ROI). Think of it as marketing you can smile about—it’s designed to grow your bottom line.

3. Enhance the Patient Experience

Your patients deserve the best, and their experience begins the moment they contact your practice. Providing exceptional service isn’t just about excellent dental care; it’s about ensuring every interaction is positive and stress-free.

Streamline appointment scheduling with online booking and reminders.
Train your staff to prioritize patient communication, providing clear, compassionate explanations of procedures and payment options.
Create a welcoming environment with updated office decor and thoughtful touches like soothing music or beverages in the waiting area.

Happy patients are more likely to refer friends and family, which is some of the best advertising you can get.

4. Leverage Data to Make Smarter Decisions

Tracking performance metrics can offer valuable insights into your practice’s strengths and areas for improvement. Tools like Google Analytics, patient management systems, and detailed reports from marketing providers can help you:

Monitor new patient leads and appointments.
Track conversion rates from online inquiries.
Fine-tune your marketing efforts to focus on profitable services.

With expert guidance from ProspectaMarketing, you can better understand your metrics and implement strategies to maximize your practice’s ROI.

5. Keep Your Skills and Technology Up-to-Date

Dentistry is a rapidly evolving field, and staying current is essential for delivering the best care.

Invest in continuing education for you and your team to stay ahead of the latest trends and techniques.
Upgrade your equipment and technology to improve efficiency and patient outcomes.

Patients trust dentists who demonstrate a passion for professional growth and innovation.

Make 2025 Your Best Year Yet

Taking these steps can position your practice for growth and success in the new year. Remember, a comprehensive approach that combines exceptional patient care with profit-driven marketing is a winning formula.

If you’re ready to take your dental practice to the next level, reach out to ProspectaMarketing today. Their custom dental internet marketing strategies are designed to support your goals, helping you bring more smiles to your practice. Start the new year with a plan—you’ll be amazed at the results!

ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

27Dec, 2024

Make 2025 Your Dental Practice’s Best Year Yet

December 27, 2024

PM Blogger

dental practice marketing, Digital marketing trends for dentists Dental marketing, internet dental marketing, Search Engine Optimization

2025 is right around the corner—are you ready to take your dental practice to the next level? Whether you’re managing daily operations, building patient relationships, or growing your business, success in the dental industry requires a strategic approach. Here are some key tips from ProspectaMarketing to ensure that 2025 marks your most successful year yet.

Optimize Your Online Presence

For dental practices, first impressions often happen online. A patient searching for a local dentist isn’t just looking for proximity—they’re judging your website for professionalism, trustworthiness, and convenience.

Revamp Your Website: Ensure your site is mobile-friendly, easy to navigate, and includes essential information like services, locations, and contact details. Add authentic patient testimonials and high-quality images to enhance credibility.
Local SEO is Key: Optimize your practice’s Google Business Profile with up-to-date information, accurate service categories, photos, and online reviews. Local search is critical for driving foot traffic to your business.

Harness the Power of Digital Marketing

Modern dental practices can no longer rely solely on word-of-mouth referrals. A solid digital marketing strategy will help you stand out in a crowded marketplace.

Pay-Per-Click Advertising (PPC): Target new patients actively searching for dental services in your area. PPC ads, when done right, generate immediate leads.
Content Marketing: Regularly share high-value content, like blog posts or videos that address common dental concerns and encourage preventative care. Not only does this build trust, but it boosts your SEO.
Social Media Engagement: Platforms like Instagram and Facebook offer powerful ways to showcase your expertise, highlight patient transformations, and build relationships with your community.

Focus on Patient Retention

While new patients are critical for growth, retaining current ones is equally important.

Enhance Your Patient Experience: Simplify the scheduling and payment processes by integrating user-friendly software. Consider sending appointment reminders via text or email to minimize no-shows.
Personalized Follow-Ups: After treatments, follow up with patients to ensure they’re satisfied with the outcome. A little extra care can go a long way in creating loyal patients and encouraging referrals.

Partner with Dental Marketing Experts

Growing your dental practice while balancing patient care isn’t easy. That’s where we come in! At ProspectaMarketing, we specialize in helping dental practices achieve their marketing goals through customized digital strategies.

Make 2025 your dental practice’s best year yet. Contact ProspectaMarketing today to see how we can help grow your business!

13Dec, 2024

The Importance of Local SEO for Your Dental Practice

December 13, 2024

PM Blogger

Local Internet Marketing, local listings, local reviews Dental marketing, internet dental marketing, Local Internet Marketing

If you’re a dental professional, you already know that most of your patients come from your local area. But did you know that a large percentage of all Google searches are looking for local information? That means potential patients are searching for services like “dentist near me” or “teeth cleaning in [city].” This is where local SEO becomes crucial to your practice’s success.

What is Local SEO?

Local SEO focuses on optimizing your online presence so your practice appears in local search results. From Google My Business optimization to getting listed in local directories, local SEO ensures that your dental practice is visible to people searching for dental care in your area.

Why Is Local SEO Important for Dentists?

Unlike national chains or e-commerce businesses, dentists rely heavily on serving nearby patients. Local SEO helps you connect with potential clients by ensuring your practice ranks higher in local searches. Appearing at the top of search results not only drives more traffic to your website but also builds trust and credibility for your practice.

When done effectively, local SEO can help your dental practice:

Increase visibility. Show up prominently in “dentist near me” searches.
Attract local patients. Reach the right audience living or working near your practice.
Build trust. Reviews and consistent online information boost your reputation.
Stand out in the competition. Outshine other local practices with a strong digital presence.

How ProspectaMarketing Can Help

At ProspectaMarketing, we specialize in helping dental practices like yours dominate local searches. We understand the ins and outs of local SEO, from optimizing your Google My Business profile to implementing location-specific keywords that match how patients search.

Our approach goes beyond simply ranking higher. We focus on bringing in new patients to grow your practice. With tailored strategies, data-driven insights, and a focus on measurable ROI, we ensure that every part of your online presence works together to bring in the patients you need.

Take Action Today

Are you ready to take your dental practice to the next level? Trust ProspectaMarketing to build your local SEO strategy. Contact us today to learn more about how we can help attract more patients to your practice. Because when it comes to local SEO, we’ve got you covered.

14Jun, 2024

Transform Your Struggling Dental Practice with Targeted Marketing

June 14, 2024

PM Blogger

internet dental marketing, Local Internet Marketing Dental Advertising, internet dental marketing

Running a dental practice is no easy feat, especially in today’s competitive landscape. Many dental practices struggle to attract and retain patients, which can significantly impact their bottom line. However, there’s a powerful tool that can help turn the tide for your struggling dental practice—targeted dental marketing. With ProspectaMarketing in your corner, you can revitalize your dental practice, bring in new patients, and boost your revenue.

Understanding Targeted Marketing

Targeted marketing involves directing your marketing efforts toward a specific audience most likely to benefit from your services. For dental practices, this means identifying and reaching out to potential patients who are actively seeking dental care or may need it in the future. By focusing your marketing on these individuals, you increase the likelihood of converting them into loyal patients.

Why Your Dental Practice Needs Targeted Marketing

Boost Patient Acquisition

Targeted marketing helps you attract new patients by tailoring your marketing messages to their specific needs and preferences. For instance, if you’re a family dental practice, you can create campaigns that emphasize your child-friendly services and flexible appointment hours to cater to busy parents. By speaking directly to your audience’s pain points and desires, you increase the chances of them choosing your practice.

Enhance Patient Retention

Retaining existing patients is just as crucial as acquiring new ones. Targeted marketing allows you to segment your patient base and send personalized messages that keep them engaged. For example, you can send appointment reminders, promote special offers, or share educational content about oral health. When patients feel valued and informed, they’re more likely to stay loyal to your practice.

Maximize Marketing ROI

By focusing your marketing efforts on a specific audience, you ensure that your budget is spent effectively. Traditional marketing methods, like print ads or TV commercials, often cast a wide net, reaching people who may have no interest in dental services. Targeted marketing, on the other hand, reaches individuals who are already interested or in need of dental care, resulting in a higher return on investment (ROI).

How to Implement Targeted Marketing for Your Dental Practice

Identify Your Ideal Patient

The first step in targeted marketing is to define your ideal patient. Consider factors like age, location, income level, and specific dental needs. Are you targeting young families, working professionals, or retirees? Understanding your ideal patient’s profile will guide your marketing strategies and messaging.

Leverage Digital Marketing Channels

Digital marketing is a powerful tool for reaching your target audience. Utilize platforms like social media, email marketing, and search engine optimization (SEO) to connect with potential patients. For example, you can run Facebook ads targeting local residents within a certain radius of your practice. You can also optimize your website with keywords like “family dentist in [Your City]” to attract organic traffic from search engines.

Create Compelling Content

Content is king in the world of digital marketing. Develop high-quality content that addresses your audience’s concerns and interests. This could include blog posts about common dental issues, informative videos on proper oral hygiene, or testimonials from satisfied patients. When your content resonates with your audience, they are more likely to trust your expertise and choose your practice.

The Role of Analytics in Targeted Marketing

Tracking and analyzing your marketing efforts is essential to ensure their success. Use tools like Google Analytics and social media insights to monitor the performance of your campaigns. Identify which strategies are driving the most traffic and conversions. This data allows you to refine your marketing tactics and maximize your results over time.

The Future of Targeted Marketing in Dentistry

The future of dental marketing lies in even more precise targeting and personalization. With advancements in artificial intelligence (AI) and machine learning, dental practices can predict patient needs and preferences with greater accuracy. Imagine sending personalized treatment recommendations based on a patient’s dental history or using chatbots to answer inquiries in real time.

Targeted marketing efforts from ProspectaMarketing is a game-changer for struggling dental practices. By focusing your efforts on attracting the right patients, retaining existing ones, and maximizing your marketing ROI, you can transform your practice and achieve sustainable growth. Don’t wait any longer—start implementing targeted marketing strategies today and watch your dental practice thrive.

To learn more about how targeted marketing can benefit your dental practice, sign up for a free consultation with ProspectaMarketing’s experts. Our team specializes in helping dental practices like yours succeed through effective and personalized marketing strategies. Let’s work together to make your practice the preferred choice for patients in your community!

30Jan, 2024

Comprehensive Digital Marketing Strategies for Dentists

January 30, 2024

PM Blogger

Dental Advertising, Dental marketing, internet dental marketing

Dentistry is a highly competitive industry, with dental practices constantly vying for the attention of potential clients. In this increasingly digital age, dentists must implement comprehensive digital marketing strategies to ensure their practice stands out among the competition.

From social media management to search engine optimization, ProspectaMarketing provides ways dentists can utilize digital marketing to attract new patients and retain existing ones. Let’s explore effective digital marketing strategies that dentists can implement to take their practice to new heights.

1. Create a visually appealing and user-friendly website

A website is a dentist’s online storefront and should be designed in a way that highlights the practice’s services, staff, and amenities. The website should also be mobile-friendly and easy to navigate, with clear calls-to-action that encourage visitors to schedule an appointment or contact the practice. Dentists can also use search engine optimization techniques to ensure their website ranks high in search engine results when potential patients search for dentist-related keywords.

2. Use social media to engage with potential clients

Social media platforms such as Facebook, Twitter, and Instagram offer dentists an excellent opportunity to engage with potential clients on a personal level. By creating social media posts that promote their services, showcase their dentistry expertise, and share patient testimonials, dentists can not only attract new patients but also build relationships with old ones. It is important to create a social media content calendar to ensure that regular posts are published, boosting social media engagement and your practice’s visibility.

3. Utilize email marketing

Email marketing is an effective way for dentists to communicate with existing patients and remind them of upcoming appointments, new services or specials, and practice updates. By segmenting the email list into specific patient groups and personalizing emails, dentists can improve patient retention rates and foster patient loyalty.

4. Leverage online reviews to build credibility

Online reviews are a powerful tool for attracting new patients to your dental practice. Encouraging satisfied patients to leave positive reviews on platforms such as Google, Yelp, and Healthgrades can help build credibility and foster trust among potential clients. It is also important to respond to negative reviews in a professional and empathetic manner, showcasing the practice’s commitment to patient satisfaction.

5. Offer teledentistry services

As more patients become tech-savvy and accustomed to virtual consultations, dentists can offer teledentistry services to provide remote consultations and treatment options. Implementing virtual consultations allows for flexibility, convenience, and accessibility, bringing quality dental care to patients in need.

An effective digital marketing strategy is crucial for all dentists looking to attract and retain patients in today’s digital age. Need help implementing a digital marketing strategy for your dental practice? Contact us today at ProspectaMarketing to see how we can help take your practice to the next level.

31May, 2023

Join the ProspectaMarketing Family to Optimize Your Dental Marketing

May 31, 2023

PM Blogger

Dental marketing, internet dental marketing, Internet Marketing, Search Engine Optimization

Running a dental practice in today’s competitive market means having a solid dental marketing strategy to attract and retain patients. But where do you start when it comes to marketing your dental practice? Fortunately, ProspectaMarketing is here to help you optimize your dental marketing efforts. In this blog post, we’ll tell you everything you need to know about how joining the ProspectaMarketing family can help you improve your dental marketing and grow your practice.

1. Comprehensive Dental Marketing Services

ProspectaMarketing offers a wide range of dental marketing services designed to help you attract new patients and retain those you already have. Their services include:

– Website design and optimization
– Search engine optimization (SEO)
– Social media management
– Paid advertising campaigns
– Email marketing campaigns
– Reputation management

Having all these marketing services under one roof means you can focus on running your practice while ProspectaMarketing takes care of your marketing needs.

2. Customized Marketing Strategy

At ProspectaMarketing, one-size-fits-all marketing plans are not an option. They understand that each dental practice has different marketing needs, so they customize a marketing plan tailored to your practice’s unique goals, location, and target audience. Your marketing plan will focus on growing your practice and attracting the exact type of patients you want to see in your office.

3. Experienced Dental Marketing Team

The ProspectaMarketing team includes dental marketing experts with years of experience in the dental industry. They understand the challenges dental practices face when it comes to marketing, and they have the skills and expertise to solve those challenges effectively. With ProspectaMarketing, you’ll have a dedicated team working behind the scenes to ensure your marketing is on point.

4. Measurable Results

ProspectaMarketing is committed to delivering measurable results. They provide regular reports that measure the effectiveness of your marketing campaigns, so you can see what’s working and what’s not. They also ensure your campaigns are optimized to deliver the best results possible. With ProspectaMarketing, you can be confident that your marketing efforts are paying off.

5. Personalized Support

Last but not least, ProspectaMarketing provides personalized customer support to ensure your needs are met. You’ll have a dedicated account manager who will be your main point of contact throughout your marketing journey. They will work closely with you to ensure your marketing goals are being met and that you’re happy with the service you receive.

Joining the ProspectaMarketing family can help you optimize your dental marketing efforts and grow your practice. With a team of experienced dental marketing experts, customized marketing strategies, comprehensive marketing services, measurable results, and personalized support, you can be confident that your marketing is in good hands. Contact ProspectaMarketing today to see how they can help you take your dental marketing to the next level.

12May, 2023

Expand Your Dental Practice’s Reach In 2023

May 12, 2023

PM Blogger

Dental Advertising, internet dental marketing

Running a successful dental practice is no easy task. To reach new patients and keep existing ones in today’s fast-paced world, you need a strong online presence. With the help of ProspectaMarketing, you can expand your dental practice’s reach in 2023 and beyond. In this blog post, we’ll explore how ProspectaMarketing can help you attract more patients, build your brand, and grow your practice.

1. Attract more patients with targeted digital marketing
With the rise of online search engines and social media, your patients are no longer limited to those in your immediate area. ProspectaMarketing utilizes the latest digital marketing techniques to help your dental practice reach potential patients across the country and even the world. By optimizing your website’s search engine ranking and leveraging social media platforms, we can attract new patients who may not have found your practice through traditional marketing methods.

2. Build your brand and reputation
In today’s digital age, your online reputation is just as important as your reputation in the community. With the help of ProspectaMarketing, your dental practice can build a strong online brand that reflects your practice’s values, personality, and expertise. By creating informative content, engaging with patients through social media, and managing online reviews, we can help your practice establish itself as a leader in your local market.

3. Enhance patient experience and retention
Attracting new patients is important, but retaining existing ones is even more crucial to the success of your dental practice. ProspectaMarketing can help you enhance the patient experience by providing valuable content, personalized communications, and convenient online booking options. By engaging with patients throughout their journey, we can increase patient loyalty and drive referrals.

4. Leverage the power of data analytics
To truly maximize the effectiveness of your digital marketing efforts, you need to have a deep understanding of your target audience. ProspectaMarketing utilizes data analytics to help you make data-driven decisions about your marketing strategy. By analyzing website traffic, social media engagement, and other key performance indicators, we can help you refine your messaging and tactics to attract and retain more patients.

5. Partner with a trusted dental marketing agency
There are countless marketing agencies out there, but few specialize in dental marketing like ProspectaMarketing. Our team of experts has years of experience in the dental industry and a proven track record of success. From website design and optimization to social media management and reputation management, we offer a full suite of services to help your practice achieve its goals.

In conclusion, ProspectaMarketing can help you expand your dental practice’s reach in 2023 and beyond. By attracting more patients, building your brand and reputation, enhancing patient experience and retention, leveraging the power of data analytics, and partnering with a trusted dental marketing agency, you can achieve your practice’s goals and drive long-term success. Contact us today to learn how we can help your dental practice thrive in the digital age.

15Apr, 2023

The Importance of Research in Dental Marketing Content

April 15, 2023

PM Blogger

Advertising Media, Dental marketing, internet dental marketing

Marketing your dental practice can be a daunting task, especially if you don’t have the expertise in creating effective strategies. Dentists usually focus on their expertise in patient care, leaving little time for them to focus on marketing themselves. This is why it is essential to work with a professional marketing agency that can help you develop the right approach. One of the key factors in successful marketing is doing thorough research. In this blog post, we will explain the importance of research in dental marketing content.

1. Understanding your target audience

Knowing your audience is crucial in creating marketing strategies. Without getting a clear picture of who your patients are, how can you create marketing materials that will appeal to them? That’s where research comes in. Through surveys or studies, you can identify the demographics of your patient base, such as age, gender, location, and interests. This information will help you tailor your message to resonate with them effectively.

2. Developing relevant content

Once you have a clear understanding of your audience, you can then develop content that resonates with them. Research will help you identify the specific issues that your patients are facing and what kind of information they’re looking for when it comes to dental care. This can help you create content that offers solutions to their concerns while building trust and credibility.

3. Competitor analysis

Research not only includes studying your own patients but also analyzing your competitors. By identifying your main competitors and understanding what they are doing differently, you can adjust your own approach to stay ahead of the competition. This research can also help you identify gaps in the market that you can take advantage of, making your practice stand out.

4. Keyword research for SEO

To promote your content online, you need to optimize it for search engines. Keyword research is an essential part of SEO that can help you determine the phrases and terms that people are using to find services like yours. By including these keywords in your content, you can improve your search engine ranking, making it easier for patients to find you online.

5. Keeping up with the latest trends

Finally, research allows you to stay on top of the latest industry trends, including new treatments, technologies, and approaches to dental care. By keeping up to date with developments in your industry, you can offer the latest treatments to your patients, positioning your practice as a leading one in the field.

In summary, research is an essential component of successful dental marketing. By understanding your target audience, developing relevant content, analyzing your competitors, performing keyword research, and staying up to date with industry trends, you can create effective marketing strategies that drive patient traffic and boost your practice’s bottom line. Therefore, it is crucial to work with a professional marketing agency that understands the importance of research and offers the necessary expertise to help your practice stand out from the competition.

31Mar, 2023

How Dedicated Pages Help You Reach Your Goals with ProspectaMarketing

March 31, 2023

PM Blogger

Dental marketing, internet dental marketing

ProspectaMarketing is an innovative agency that specializes in providing comprehensive digital marketing solutions. When it comes to maximizing the potential of your business, having dedicated pages for each service offered by ProspectaMarketing can help you reach your goals faster and more effectively. Let’s take a look at why having dedicated pages is so important and how they can help you maximize your potential.

The Benefits of Dedicated Pages
Dedicated pages are tailored specifically to the service you are offering or highlighting. Therefore, these pages can be optimized for search engine optimization (SEO), which will make it easier for customers to find what they are looking for when searching online. Additionally, dedicated pages provide an opportunity to showcase a specific product or service in greater detail than would otherwise be possible on a generic web page or blog post. This gives customers all the information they need to know about a product or service and provides them with an easy-to-navigate platform from which to explore further information.

By optimizing each page for SEO, businesses can also ensure that their services appear higher up in search engine results when customers conduct relevant searches. This means that prospects will be more likely to find and visit your page, rather than someone else’s – making it more likely they will become paying customers. Additionally, having dedicated pages makes it easier for customers to navigate through your website; this increases customer satisfaction as well as conversions and sales.

Finally, dedicating one page per service allows businesses to track the performance of each page separately; this helps businesses better understand what works and what doesn’t work in terms of customer engagement and conversion rates. By understanding customer behavior on different pages, businesses can adjust their strategies accordingly and improve their overall performance over time.

In summary, having dedicated pages for each service provided by ProspectaMarketing is essential for optimizing visibility online, increasing customer satisfaction and engagement, tracking performance metrics, and improving SEO rankings – ultimately helping you reach your goals faster and more efficiently. By taking advantage of ProspectaMarketing’s expertise in creating high-quality content specifically tailored for each unique service offered by your business; you will have all the tools necessary to maximize your company’s potential!

26Aug, 2022

Readability Matters!

August 26, 2022

PM Blogger

Blogging, Dental Advertising, Dental marketing, internet dental marketing, Internet Marketing, Search Engine Optimization

ProspectaMarketing endeavors to meet our clients marketing needs and extend their reach through every possible medium. Audiovisual elements are absolutely crucial in this endeavor and if you haven’t read our article on the core tenets of visual media, check it out immediately! However, another vital element we have covered on this blog – one that is at least as important as audiovisual media – is written content.

If you have read our article on the importance of engaging website copy, then you already know the core elements of creating this text-based content. However, how are you supposed to check if that content is tracking well with readers and getting the correct message across? In an arena like dental advertising, it can be even more important to transmit your goals and information effectively and objectively, as patients are often looking for health-related facts that leave little room for subjective writing. Readability checkers are, at least partially, the answer.

What Is A Readability Checker?

You can infer what a readability checker entails pretty easily by the name: it’s a tool used by blog specialists, website copy writers, and content creators the web over to ensure that their content is grammatically and structurally correct. However, it’s more than just a glorified spell-checker. A properly designed readability checker will also test your content for proper flow, repetition of words, transition phrases, and a host of other fluency and syntax standards. In short, it will make sure your work sounds as professionally written as possible.

There are three types of spell-checkers our blog team recommends when creating written content.

Yoast Plug-in: This particular spell-checker mainly applies to WordPress users. If you’re generating content for a blog, mailing list, forum, or media gallery, using the Yoast Plug-in is a good way to check your progress. When enabled, it will show a color-coded symbol to the right of your blog posts in your blog viewing window in WordPress. The color ranges from red to green, respectively indicating low to high readability levels. Red means your post needs work, yellow means it’s almost there, and green means you’re good to go. The plug-in also enables a similar column with identical symbols for SEO optimization, which means you can use it to both check the accessibility of your text and test how high it will rank on search engines. Yoast not only lets you know that you Readability or SEO are low; it gives you suggestions to help you fix it. All the steps you can take are arranged in an easy-to-access drop down menu so you can easily get your post in the green.
Microsoft Word Readability Checker: What if your written content is not being generated via WordPress? Our best tip is to either create your text entirely on a blank document on Microsoft Word (or a similar, text-based application), or at least copy paste it into a blank document before posting it to your preferred back-end web service. Why? Microsoft itself has a hidden readability checker that few people know about. Making use of it is easy and free! While you’ve got your Word document open, search the top row of toolbar options for the “Review” tab. Then, find the category titled “Spelling & Grammar.” At this stage, you’ll be able to choose spell-check options, but, depending on your version of Word, there should also be a category or option titled “Readability Statistics.” With this pop-up page, you will be able to access statistics like your text’s Fleisch Reading Ease Score. Metrics like this can be helpful in examining whether your text flows well and is understood easily by your intended target audience.
Grammarly: Though focused primarily on grammar and spelling, Grammarly is also great tool for ascertaining how to improve the clarity, fluency, cohesiveness, and vocabulary of written content. It offers real-time assistance and a host of tools. The only drawback to this robust readability system is that most of the features are locked behind a paywall. The only free features are grammar and spelling!

Why Is Readability Important?

In an ever-evolving online landscape, your practice’s potential patients will have no patience for improperly written walls of text riddled with mistakes. They have the ability to quickly click away to another page and come equipped with the increased online literacy of a generation raised on the internet. These standards make readable content an absolute cornerstone to your advertising campaign.

At ProspectaMarketing, we can assign you a specialized blog writer and even help you iron out clunky marketing copy. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

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