The ProspectaMarketing Difference

June 3, 2022
Dental marketing, internet dental marketing

Here at ProspectaMarketing, we manage the marketing and advertising prospects of hundreds of dental practices. As a dentist, you might be wondering why it’s necessary to have a viable digital marketing campaign. After all, dental practices have survived for years on word-of-mouth. Right?

Unfortunately, this is no longer the case. The digital media landscape has become inexorably intertwined with our day-to-day reality in the last few decades. With the slow but inevitable crawl toward the market of meta-reality now in full effect, and the far-reaching influence of digital and social platforms felt at every aspect of daily life, the average consumer has started to prioritize easily accessible, online information about the businesses they invest in.

This applies to dental marketing as well. With this new reality comes a wealth of information that, until now, has been available only through dental literature. Patients can now access objective dental analysis online and make their own conclusions about their dental health. Far from a negative, dental practices must see this as a tool. By employing the use of our marketing tools at ProspectaMarketing, you can help your practice become an authority in this new space; an international, far-reaching digital space where consumers are craving guidance on matters of dental health.

Why Choose ProspectaMarketing? 

ProspectaMarketing can provide your practice with an in-depth, all points approach to digital marketing. While other marketing formulas might dictate a strict focus on local listings, website design, or digital optimization, we encourage the use of all of these in tandem. By taking advantage of every advertising avenue, we can ensure your brand has far-reaching influence and authority.

In simple terms: we believe every tool at your disposal should be used to get your message out there. In this spirit, we employ the use of the following:

  • A team of professional copywriters that deliver top-notch website copy.
  • A team of SEO specialists that provide visibility for your practice in an ever-expanding ocean of search engine results.
  • Local listings professionals that are ready to ensure you’re reaching your intended audience
  • Google Analytics testing to increase your website landings.
  • Weekly blog entries to keep your website fresh for the Google Index bots.

This is just the tip of the iceberg. If you’re interested in finding out about more of our marketing and advertising options, and find yourself in need a company to manage your dental marketing strategies and provide you with excellent visual media for your digital advertising effort, we are here to help! ProspectaMarketing are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

The Core Tenets of Visual Media

May 20, 2022
Advertising Media, Dental Advertising, Dental marketing, internet dental marketing, Video

At ProspectaMarketing, we create and manage all sorts of visual marketing materials for the dental practices we represent. From website design to local listings, all text needs images and visual cues to lead the reader to the right material. Without it, all you’re left with is an empty digital presence and a virtual hub that doesn’t draw visitors in.

Our team has put together a list of the core tenets of visual media; that is, the 5 most important rules to follow when using any images or videos on your website, social media sites, blogs, or any other digital marketing avenues.

The Rules

  1. Strive for Creativity: An engaging picture can be an absolute game changer for a website. The marketing authority Hubspot conducted a study this year that 70% of companies invest in some form of audiovisual media marketing. This includes videos, photos, and even music! In a pool as large as that, you must strive to choose pictures and videos that are unique to your services and that are stylish. Use music and colors that draw the eye.
  2. Don’t Overdo it: Though it might seem to fly in the face of the previous point, you don’t want to overwhelm your digital visitors with a carnival of mismatching colors, loud sounds, and intense images. As with everything, balance is key. Ensure you only ever use three types of font styles in your web presence, be it your website or other digital hubs. Another good tip is to make sure your pictures match your aesthetic. Pick three or four main colors that  your dental practice uses often and try to pick images and visual media that complement them.
  3. Videos, Videos, Videos: The aforementioned study by Hubspot also pointed out that the primary form of media used in content marketing is video. With a new generation of consumers, who are all tech savvy, comes an affinity for quick, engaging, quirky videos. Even as a dental practice, you can take advantage of this! Make sure to keep videos on your website and social media sites updated and share them often!
  4. Image and Video Licenses: After a few months, image and video licenses might begin to expire. This could lead to dead links and redirect loops in your digital hubs. Don’t let this happen! We recommend keeping an updated document with all licenses and license numbers, as well as their expiration dates, and checking it often.
  5. Labels and Descriptions: It is often important to label and describe images. The benefit of an image description is two-fold. Firstly, it helps the reader identify the media, if the actual image doesn’t load. Secondly, it can clarify complex factors (like complicated dental or medical procedures) to consumers, so they immediately know what they’re seeing.

If you need a company to manage your dental marketing strategies and provide you with excellent visual media for your digital advertising effort, we are here to help! ProspectaMarketing are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Should I Respond to Negative Reviews?

March 1, 2022
Dental Advertising, internet dental marketing, Online Reviews

Man,Hand,Showing,Thumbs,Down,And,One,Star,Rating,OnAt ProspectaMarketing, we know mistakes happen. Sometimes, a patient coming to your dental practice has to wait an undue amount of time, runs into a scheduling issue, or is simply unhappy with treatment. If you have been closely monitoring your reviews, as we’ve detailed in our previous blog posts, the possibility of a bad one might be making you cringe.

We encourage you to see this as a positive moment. But in order to take full advantage of it, there are some things you need to accept. Yes, the customer is dissatisfied with the service you’ve provided. Most likely, they are going to leave a review. And yes, there’s a high probability that people will see the review.

According to BrightLocal’s 2022 Consumer Review Survey, 98% of people at least “occasionally” read online reviews. 77% of consumers ‘always’ or ‘regularly’ read online reviews. The percentage of people ‘never’ reading reviews, on the other hand, has dropped to an all-time low of 2%. Furthermore, 7% of people leave reviews for bad experiences, and a whopping 33% leave them for good AND bad experiences. So patient feedback counts for a lot!

It’s easy to tell what this means: If you have any sort of digital presence, chances are people are reading your reviews in order to choose between your practice and a competitor, and bad reviews will lead them to ignore your practice, if no action is taken.

What To Do About Bad Reviews

This can be alarming if you have any bad reviews, as the first thought is that a massive amount of people will see them. Indeed, online reviews play a major role in creating and maintaining consumer trust in the healthcare industry. 83% of those polled indicated that reviews played a ‘very important’ or ‘important’ part in their choice of healthcare provider.

But here’s the good bit: you can turn it around! The same survey details that 80% of consumers will leave a positive review if they initially had a negative experience, but it was turned into a positive experience. There’s no better way to curtail bad reviews than by having the same customer leave a good one that states how their issues were fixed during a follow-up appointment.

Our suggestion is to always read negative reviews in order to ascertain what went wrong. Don’t write them off as occasional messages from disgruntled customers that are simply pouting. Learn from them. This way, you can ensure the problems never repeat and the patient leaves positive feedback following future appointments.

But should you respond to negative reviews? BrightLocal says yes! Respond to all reviews, positive and negative. When asked which factors of online reviews would make them feel positively about a practice, 55% of people said that the business owner responding to the review was vital. Similarly, when asked how likely they were to use a business that deals with responses in a variety of ways, 89% of people said that they were ‘highly’ or ‘fairly’ likely to use one that responds to all reviews.

How To Respond

  • Don’t Be Defensive: Respond to every negative review with kindness, direct information, and professionalism. Understand that this is not a personal attack on you or your team, but simply a case of a customer letting a business know how it can improve its services.
  • Keep It Accurate: If a patient’s complaints are inaccurate, or somehow don’t reflect what actually occurred during the appointment, do not respond as you would in an argument. Experiences are filtered through our unique, subjective perspectives, and what one person might see as an egregious offense, another might see as a small nuisance. Give your patients the benefit of the doubt, don’t attack them, but do make sure to clearly state what actually happened, so other patients can understand the situation. Offer apologies for their negative experience and commit to making their next appointment a positive one.
  • Grammar Counts: People often see poor grammar and written mistakes as indicative of a lack of professionalism. And why shouldn’t they? If your practice is to be an authority on healthcare in any capacity, the information patients receive from you must be correctly and accurately transmitted, and so must your responses to patient feedback.
  • Respond Quickly: Don’t let reviews, good or bad, sit in the queue unanswered. When asked which factors would make them feel positively, 49% of those polled by BrightLocal stated that the review being posted within the last month was important. This means about half of your patients are reading recent reviews and deciding to use your services based on them. If a negative review was recently written, it is important to respond to it in a timely fashion, so that anybody sorting by ‘Most Recent’ can see the lengths you’ve gone to in order to fix the issue.

The verdict is in: responding to reviews helps build up consumer trust and improves communication between practice and patient. Don’t let a negative review get you down. It is yet another marketing opportunity you can use to make sure you’re getting the right message out.

At ProspectaMarketing, we can help manage your review responses for you! We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Optimize For Mobile!

January 3, 2022
internet dental marketing, Search Engine Optimization, Websites

Smiling,Afro,American,Woman,Enjoying,Using,Smartphone,Application,Reading,PositiveIt seems like almost everything we do these days can be done on a smartphone. From ordering a pizza to scheduling a dental checkup, if you can do it online you can do it with your phone. Along with tablets, these mobile devices now outnumber personal computers more than two-to-one. For more and more people, they’ve become the primary way of getting on the Internet.

That means your dental website must be optimized for mobile. “Optimized for mobile” means your site is not only designed for the smaller devices people are using, but also that it performs they way they expect it to. Performance is critical: did you know most people will leave a website after a mere three seconds, if it fails to load?

That’s a really small window, so your site has to be ready for it.

Smart Phone Stats

Smartphones as we know them today have been around since 2007, when we got our first look at the iPhone. With high-definition touchscreens and there’s-an-app-for-that technology, they were instant gamechangers.

Just consider:

  • 97% of U.S. citizens own a smartphone; ownership cuts across most demographics.
  • 47% say they couldn’t live without their devices.
  • 15% of American adults are “smartphone only,” in terms of Internet use.
  • 80.63% of the population worldwide own a smartphone.

By 2025, the number of smartphones in the United States alone is expected to reach 311.5 million!

Mobile First

Google recognizes this increase in mobile use, of course. For the last few years they’ve been moving forward with a “mobile first” policy, which prioritizes the mobile version of a webpage in search results. The search engine giant gave us a reprieve toward the end of 2021 by announcing they are no longer setting a firm date for mobile first. The deadline has already been pushed back a couple of times, because so many sites weren’t ready yet.

But it’s only a matter of time. Google may have dropped its deadline, but mobile first is clearly the future. Your dental website must be ready! Need help? ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

How Does Your Website Rank?

December 15, 2021
internet dental marketing, Local Internet Marketing, Search Engine Optimization

Portrait,Of,Dental,Nurse,With,Dentist,Examining,Patient,In,BackgroundEveryone knows you can find out almost anything by searching the Internet. But did you know that nearly half of all Google searches that people make are for goods and services in their area, like dentists? These are called local searches, and it’s something that any dental practice can take advantage of to bring in new patients.

When someone searches the Internet for a nearby dentist, Google’s algorithm interprets the search terms to determine what practices are most relevant. The search results are ranked on the user’s search results page.

Rank Higher!

What does that mean to a dentist, in practical terms? With a strategy called search engine optimization, or SEO, a practice’s website can influence search results so it ranks higher, thus attracting more attention and driving more traffic to the site.

There are experts who keep track of search engine statistics, and their findings are revealing:

  • 92% of people say most of what they learn about nearby dentists and other businesses comes from the Internet.
  • 72% of those who do a local search visit a place they find, when that place is within five miles of home.
  • Searches that include terms like “near me” have grown by more than 900% in the last few years.
  • 92% of Internet searchers choose local businesses that are on the first page of local search results, and 70% of them go to a physical location.
  • 72% of computer users and 67% of of mobile phone users want online advertising tailored to their town or zip code.

The trick is to use SEO effectively. It’s an inexact science, in no small part because Google is constantly updating its algorithm. Fortunately there are experts in the field. ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Dentists: Learn from Your Online Reviews!

November 15, 2021
internet dental marketing, Local Internet Marketing, Online Reviews

Portrait,Of,Smiling,Dentist,In,Dentist's,Office

There’s a lot to be learned from reading what people are writing about your practice online. Have you met their dental care needs? Is your staff friendly and efficient? Is the office clean? These are among the things that matter most to your patients and would-be patients; they influence whether they’ll call you to schedule an appointment.

Most people trust Google reviews as much or more than they do the opinions of family and friends. We all look at them before deciding whether to spend our money on anything from a neighborhood dry cleaner to a local dentist.

What Online Reviews Tell Us

A new study shows that there are four basic areas, or topics, that people are concerned with when they write an online review. Conducted by the SEO company Sterling Sky, the topics it identifies are a business’s owner, its staff, its properties, and its services.

  • Owner. This is especially true for dentists, since they work with patients one-on-one. What patients pay most attention to is your chairside manner: whether you listen and respond to their concerns.
  • Staff. Your staff is the first direct interaction patients have with your practice, in particular those who schedule appointments. Hygienists and others also figure in. The analysis of online reviews show that what matters most is that your entire support staff is friendly, knowledgeable, and caring.
  • Property. Office environment really matters. If it’s chilly or messy it’s a big turn-off, especially has health care providers (and everyone else) still copes with COVID-19.
  • Services. Do you deliver on patient expectations? When you meet or exceed them, people will mention it in their reviews. As you might expect, the opposite is also true.

If there is a single takeaway from all this, it’s that you should never underestimate the power of online reviews. ProspectaMarketing can help you manage them. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Dentists: Can Google Find You?

November 1, 2021
internet dental marketing, Search Engine Optimization

Portrait,Of,Dental,Nurse,In,Dentists,SurgeryEveryone uses search engines to find things on the Internet, and that includes finding dentists. A staggering 3.5 billion Google searches are done every single day! When someone is looking for a dentist, where your practice ranks makes all the difference.

“Ranking” refers where you show up on search results pages. The higher you rank, the better. Appearing on the first page of search results is best of all; it increases traffic to your practice website. Studies show that only fifteen percent of users go on to the second results page, and after that – well, it really drops off. You probably know this from personal experience.

Google and SEO

The way users find you is influenced by a process called search engine optimization, or SEO. It means that website content is designed and written in a way that attracts the search engines.

While being on the first page of search results is ideal, best of all is making it to the very top position.

  • The first organic result has a click-through rate greater than twenty-five percent.
  • The top spot gets thirty-three percent of clicks.

Influencing search results with SEO is a specialized process that includes:

  • Keywords: specific terms and phrases users search for, like “teeth whitening.”
  • Strategically placing keywords. They should be in titles, subheads, within URLs, and elsewhere.
  • Great content. Site visitors are looking for your expertise, so this is very influential. Your content should include keywords, of course – though not to excess.
  • Fresh content. Search engines know how old content is, and newer is better. Content should be updated regularly.
  • Making your site user-friendly. A positive user experience on your site – by making it pleasing to look at, easy to navigate, and providing what visitors are looking for – is paramount.

Reaching that coveted first page of search results is easier said than done, but expert help is available. ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Dentists Need An Online Presence!

October 15, 2021
internet dental marketing, Social Media

199281941 edit 1Everyone needs to see the dentist for their dental health. While the main function of any practitioner is excellent dental care, it is equally important to ensure the growth of the practice by bringing in new patients. The Internet, and social media in particular, is the ideal tool for this.

Your online presence is more important than ever. More than any other communications tool, the Internet lets you engage with patients and would-be patients in ways that build trust and improve your standing in your community.

Everyone Is Online!

Promoting your practice on the Internet is called digital marketing, and it will only get more important in the years ahead. The reason is clear: everyone is online.

  • 313 million people in the United States are active Internet users
  • 90% of Americans use the Internet
  • 77% of prospective patients research dentists with search engines
  • 44% of those searching on a mobile device will schedule an appointment

Social media is a steadily growing segment of the Internet, and dental practices that use it effectively are reaching more patients than ever before. This is reflected in improved profit margins.

Social media allows you to connect with members of your community by sharing your expertise. By establishing yourself as a professional who is happy to forge connections with your neighbors, you are already part of the conversation when people start asking for recommendations.

ProspectaMarketing can get you started. We are an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Get More Positive Online Reviews

October 1, 2021
internet dental marketing, Online Reviews

Did you know that potential new patients are more likely to give your office a call and schedule an appointment if you have a lot of positive online reviews?

Happy,Black,Male,Patient,Showing,Thumb,Up,While,Having,CheckThat may sound obvious, but there is a tendency to underestimate just how vital online reviews can be to the success of your practice.

How many positive online reviews do you need? The short answer is that you can never have too many, and realistically, it is difficult to quantify. But remember this: positive online reviews result in greater patient trust, so the more you have, the merrier!

Why Good Reviews Matter

There have been many consumer surveys about online reviews over the years. The numbers vary slightly from one to the next, but they all tell the same story.

  • 88% of those asked said they read online healthcare reviews, and are highly influence by them and star rating averages
  • 91% trust reviews as much as they trust the recommendations  of family and friends
  • 94% said they’ll go with any business, including dental practices, with a five star rating
  • 70% said they give as much more more weight a dentist’s online reviews as they do their professional credentials

In short, good reviews build patient trust, and the trust factor between patient and dentist is critical. Since most people read online reviews before they ever pick up the phone to call you, you need plenty of them. Gathering them should be an ongoing part of your business strategy.

How do you go about doing that? Providing outstanding dental care is a big part of the equation. But there is more, and help is available. ProspectaMarketing is an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Is It Time to Update Your Website?

September 1, 2021
internet dental marketing, Local Internet Marketing, Search Engine Optimization, Websites

Portrait,Of,Dentist,Standing,With,Arms,Crossed,In,ClinicIs it time to update your dental website? If it’s been a couple of years since the last time you did, the answer is probably yes.

Updating a website can take a lot of work, and it’s easy to put it off. But there are some very good reasons why you should make regular improvements. The best one may be that the vast majority of consumers – some ninety percent – use a search engine to find dentists and other local businesses. If your site is outdated it will affect how your practice is ranked in all-important search engine results.

Get New Patients

There’s a not-very-old saying: your website is your best salesperson. It’s the first point of contact for potential new patients, who use it to find the information they want to know: your services, your location, your office hours, and how to contact you.

It’s critical to keep all of the information on your website up-to-date so that it tells visitors what they want, and converts them into new patients. But there are other reasons for regular site updating:

  • Outdated technology. The way we access the Internet keeps changing. Google is now mobile-first: that is, the search engine giant uses the mobile version of site content to index and rank them. Voice activation isn’t far behind!
  • Increase site traffic. Your website gets traffic when users can find it. A site’s content is “optimized” to attract the search engines, a process called search engine optimization (SEO). Google alone regularly updates its search algorithms, so SEO needs regular updating, too.
  • Consistency. If one page on your site looks different from another, it not only looks strange: visitors may find it confusing. Yet it’s surprisingly common for design inconsistencies, like different menus, to crop up as websites grow and change. Redesigns can correct them.
  • Stay current! This may seem trivial, but it isn’t. The appearance of websites across the board follow styles and trends, like anything else. Your site visitors will notice. You’re much better off looking modern.

Waiting too long to update your dental website can impact your practice’s bottom line. ProspectaMarketing is an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

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