Your patients are already using social media: in today’s world, that is a given. If your dental practice is not leveraging the power of social media to communicate with patients, you are overlooking at powerful tool.
Almost everyone spends at least part of their day on social media. Eighty percent of Americans have at least one social profile, and for most people, especially younger ones, social media is baked into their daily routine. Some people reach for their phones to check their feeds as soon as they wake up every morning. Sound familiar?
Furthermore, social media apps are the most-used applications on mobile devices. Social media has tremendous value to your practice. You can use it to:
- Let patients book appointments
- Send out reminders
- Ask questions
- Ask for help
And that’s just for starters. Social media is already important for marketing your practice, and its importance is only going to increase in the years ahead.
Your practice should have someone whose job description includes monitoring your social media channels every day, looking for any comments and requests.
Remember to keep the “social” in social media, too. Your practice should be active on the major sites like Facebook and LinkedIn. You can share dental health tips with users, and be active in online community groups.
Ephemeral content remains popular, too, and will continue to do so. Ephemeral content is content has a now-you-see-it, now-you-don’t quality, like what you see on Snapchat and Instagram. It takes advantage of the way people consume content, and a phenomenon called “FOMO.” That stands for Fear of Missing Out. When new content vanishes quickly, users are likely to check in to the app on a regular basis.
It can be a complex strategy, but ProspectaMarketing can help. We are an experienced Internet marketing firm specializing in dental practices. We use the tools of Internet search marketing to help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.