Have you asked anyone for directions lately? With a smartphone in almost everyone’s pocket and a map app on every smartphone, asking for directions doesn’t happen much anymore. It’s never been easier to find and reach a destination you’ve never been to.

shutterstock_1245816376_EDIT_aMost smartphone users prefer Google Maps over other map applications – in the area of two-thirds of them, by one study. For small businesses like dental practices, this is important. More patients, or would-be patients, use Google Maps to find you.

Google just released an updated version of their map app with a sleek new interface and new features that, among other things, make it easier for users to write reviews. Not to be outdone, Apple has released an improved map app that is also loaded with new features designed to make it competitive with Google Maps.

But Google Maps, according to industry observers, remains the gold standard. Given its prominence, it’s important that your practice is on it. Getting on Gooogle Maps only takes a few steps, and it begins with claiming your practice on Google My Business.

ProspectaMarketing is here to help you get the most out of your Internet presence. We are an experienced Internet marketing firm specializing in dental practices. We use the tools of Internet search marketing to help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.