Chances are you are using social media in your dental practice, at least to some degree. Are you using it to its fullest potential? Not all dental practices do – and that amounts to wasted opportunity.

shutterstock_1191153421You may think of social media as a harmless diversion; a way to pass the time on interesting but not very important subjects. The reality is that people enjoy seeing off-topic posts from dentists. Social media can help you find new patients, and retain them for years to come.

“Social media” is, of course, an umbrella term that refers to numerous platforms. But surveys show that Facebook is, by far, the dominant force. Most dental practices have a Facebook presence, and some even allow their patients to use it to request an appointment.

One study says that for some practices, Facebook directs as many new patients their way as does conventional word-of-mouth.


And what sort of content is being posted by dental practices? You might think that another article reminding people to have a checkup twice a year would receive a collective yawn. Yet seventy-eight percent of what dental practices are posting, across the board, is dentistry-related.

That said, it is also true that people – that is, your would-be patients – love to see that it’s mostly ordinary people who work in dental offices. The topics that dental practices post about commonly include:

  • Office news and information (56%)
  • Special offers and coupons (42%)
  • Patient photos (38%)
  • Fun, non-dental posts (34%)

As we have stressed elsewhere on this blog, social media has grown tremendously in recent years. But it is still a fairly new tool – especially where dental practices are concerned. It may seem like a brave new world, but ProspectaMarketing can help. We are an experienced Internet marketing firm specializing in dental practices. We use the tools of Internet search marketing to help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at