30Apr, 2023

EAT Your Way To Effective Content Marketing With ProspectaMarketing

April 30, 2023

Blogs, Dental marketing, Internet Marketing

Content is the cornerstone of digital marketing, and it’s what sets apart thriving businesses from failing ones. But in today’s fast-paced digital landscape, creating content that resonates with your audience is no longer adequate. For your content to prosper, you must incorporate EAT principles into your content marketing strategy. In this blog post, we will explore EAT and how ProspectaMarketing can assist you in optimizing your content marketing to drive targeted traffic, improve engagement, and increase profitability.

1. What Is EAT?

EAT – Expertise, Authority, and Trustworthiness – is a term coined by Google to describe the qualities that affect the quality of online content. EAT is based on three core pillars:

i. Expertise: This refers to the level of knowledge and skill of your content creators. Creating quality content requires informed individuals who understand your industry and can dissect complex topics into digestible pieces of information.

ii. Authority: This refers to the perceived level of authority your website holds in your niche. Websites that consistently create quality content and have high levels of authority get rewarded with a better ranking in search engine results pages.

iii. Trustworthiness: This is the level of trust that people place in your website. A website that has the trust of its readers is more likely to build a loyal following and retain readership.

2. How Does EAT Affect Content?

EAT significantly influences the way search engines value content. Google’s primary objective is to deliver the highest quality, most relevant results for its users, and EAT helps to ensure that it does this. By incorporating EAT principles into your content, you increase the odds of generating a high level of user engagement, encouraging repeat visits, and improving your bottom line.

3. Our Approach To EAT

At Prospecta Marketing, we take a holistic approach to content marketing, integrating EAT principles with data-driven tactics to transform your content into a potent growth strategy. Our content marketing methodology is predicated on the following:

i. Conducting thorough audience research: Knowing your target audience inside and out provides the foundation for creating content that is tailored to their interests, pain points, and preferences.

ii. Developing a comprehensive content marketing strategy: Our team works collaboratively with you to develop a comprehensive content marketing strategy that aligns with your business objectives and goals.

iii. Implementing data-focused tactics: Our data-driven approach ensures that we create content that meets the criteria for expertise, authority, and trustworthiness.

iv. Continuous optimization: Continuous optimization of your content helps ensure it remains up-to-date and relevant to your target audience, which is key to achieving long-term success and building authority.

4. Benefits Of Working With ProspectaMarketing

Working with us will help transform your content marketing efforts and ensure that your content resonates with your target audience. Our team will help you with:

i. Improved search engine rankings: By creating EAT-worthy content, our team can help you rank better on search engines, attracting more traffic and generating more leads.

ii. Increased authority and credibility: We help establish you as a thought leader in your industry, generating a sense of authority, trustworthiness, and credibility.

iii. Better engagement: Our methodology is tailored to create content that resonates with your audience, encourages conversation and increases engagement.

Incorporating EAT principles into your content marketing strategy helps you create content that resonates with your target audience, improves engagement, and drives targeted traffic. But crafting effective EAT-worthy content requires skill, expertise, and a data-driven approach. At ProspectaMarketing, we take a holistic approach to content marketing, integrating EAT principles with data-driven tactics to optimize your content and transform it into a potent growth strategy. Contact us today to learn more about how we can assist you in creating content that helps you achieve your business goals.

ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

15Apr, 2023

The Importance of Research in Dental Marketing Content

April 15, 2023

PM Blogger

Advertising Media, Dental marketing, internet dental marketing

Marketing your dental practice can be a daunting task, especially if you don’t have the expertise in creating effective strategies. Dentists usually focus on their expertise in patient care, leaving little time for them to focus on marketing themselves. This is why it is essential to work with a professional marketing agency that can help you develop the right approach. One of the key factors in successful marketing is doing thorough research. In this blog post, we will explain the importance of research in dental marketing content.

1. Understanding your target audience

Knowing your audience is crucial in creating marketing strategies. Without getting a clear picture of who your patients are, how can you create marketing materials that will appeal to them? That’s where research comes in. Through surveys or studies, you can identify the demographics of your patient base, such as age, gender, location, and interests. This information will help you tailor your message to resonate with them effectively.

2. Developing relevant content

Once you have a clear understanding of your audience, you can then develop content that resonates with them. Research will help you identify the specific issues that your patients are facing and what kind of information they’re looking for when it comes to dental care. This can help you create content that offers solutions to their concerns while building trust and credibility.

3. Competitor analysis

Research not only includes studying your own patients but also analyzing your competitors. By identifying your main competitors and understanding what they are doing differently, you can adjust your own approach to stay ahead of the competition. This research can also help you identify gaps in the market that you can take advantage of, making your practice stand out.

4. Keyword research for SEO

To promote your content online, you need to optimize it for search engines. Keyword research is an essential part of SEO that can help you determine the phrases and terms that people are using to find services like yours. By including these keywords in your content, you can improve your search engine ranking, making it easier for patients to find you online.

5. Keeping up with the latest trends

Finally, research allows you to stay on top of the latest industry trends, including new treatments, technologies, and approaches to dental care. By keeping up to date with developments in your industry, you can offer the latest treatments to your patients, positioning your practice as a leading one in the field.

In summary, research is an essential component of successful dental marketing. By understanding your target audience, developing relevant content, analyzing your competitors, performing keyword research, and staying up to date with industry trends, you can create effective marketing strategies that drive patient traffic and boost your practice’s bottom line. Therefore, it is crucial to work with a professional marketing agency that understands the importance of research and offers the necessary expertise to help your practice stand out from the competition.

31Mar, 2023

How Dedicated Pages Help You Reach Your Goals with ProspectaMarketing

March 31, 2023

PM Blogger

Dental marketing, internet dental marketing

ProspectaMarketing is an innovative agency that specializes in providing comprehensive digital marketing solutions. When it comes to maximizing the potential of your business, having dedicated pages for each service offered by ProspectaMarketing can help you reach your goals faster and more effectively. Let’s take a look at why having dedicated pages is so important and how they can help you maximize your potential.

The Benefits of Dedicated Pages
Dedicated pages are tailored specifically to the service you are offering or highlighting. Therefore, these pages can be optimized for search engine optimization (SEO), which will make it easier for customers to find what they are looking for when searching online. Additionally, dedicated pages provide an opportunity to showcase a specific product or service in greater detail than would otherwise be possible on a generic web page or blog post. This gives customers all the information they need to know about a product or service and provides them with an easy-to-navigate platform from which to explore further information.

By optimizing each page for SEO, businesses can also ensure that their services appear higher up in search engine results when customers conduct relevant searches. This means that prospects will be more likely to find and visit your page, rather than someone else’s – making it more likely they will become paying customers. Additionally, having dedicated pages makes it easier for customers to navigate through your website; this increases customer satisfaction as well as conversions and sales.

Finally, dedicating one page per service allows businesses to track the performance of each page separately; this helps businesses better understand what works and what doesn’t work in terms of customer engagement and conversion rates. By understanding customer behavior on different pages, businesses can adjust their strategies accordingly and improve their overall performance over time.

In summary, having dedicated pages for each service provided by ProspectaMarketing is essential for optimizing visibility online, increasing customer satisfaction and engagement, tracking performance metrics, and improving SEO rankings – ultimately helping you reach your goals faster and more efficiently. By taking advantage of ProspectaMarketing’s expertise in creating high-quality content specifically tailored for each unique service offered by your business; you will have all the tools necessary to maximize your company’s potential!

15Mar, 2023

The Power of Ongoing Reviews: Why You Need a Steady Stream of Feedback for Your Business

March 15, 2023

PM Blogger

Dental Advertising, Dental marketing, Online Reviews

In the digital age, business reviews matter more than ever. A single bad review can significantly impact your bottom line, whereas a steady stream of positive feedback can help propel your business to success. That’s why at ProspectaMarketing, we believe it’s important to maintain an ongoing influx of reviews over time. Read on to learn why and how you can benefit from a sustained marketing strategy that includes customer feedback.

The Benefits of Customer Reviews
Customer reviews are essential for any business in the digital age. 60% of customers say they trust online reviews just as much as personal recommendations, making them one of the most influential factors when it comes to purchasing decisions. For example, if a potential customer is looking for a particular product or service and sees that your company has numerous positive reviews from previous customers, they are far more likely to choose your business over your competitors who lack such validation from their customers. Additionally, negative reviews can be just as important; being transparent about any issues or mistakes you may have made in the past shows that you are open and honest with your customers, which will lead to greater consumer loyalty and trust in the long run.

How ProspectaMarketing Can Help
At ProspectaMarketing, we understand the importance of customer feedback and know how to use it effectively to promote your business’s growth and success. We specialize in creating marketing campaigns that focus on obtaining customer feedback on an ongoing basis. Our team will work with you to create bespoke strategies that encourage both existing and prospective customers to leave honest feedback about their experience with your products or services. We also specialize in review management – ensuring that all reviews are responded to appropriately – as well as social media management so you can reach even more potential customers through platforms like Facebook or Twitter.

In conclusion, maintaining a steady flow of customer reviews is essential for any business looking to optimize its presence online in order to reach more potential customers. ProspectaMarketing specializes in creating custom-tailored marketing campaigns designed specifically around obtaining customer feedback on an ongoing basis so you can keep growing your customer base and maximize profits over time. If you’re looking for expert assistance when it comes to leveraging customer feedback for growth and success, get in touch with us today!

28Feb, 2023

Content Marketing: Connecting with Your Audience Through Engaging Writing

February 28, 2023

PM Blogger

Dental marketing, Internet Marketing, Search Engine Optimization

Content is king. It’s an age-old adage that has been passed down from generation to generation in the marketing world, and for good reason. A successful content marketing campaign can do more than just draw attention to a brand or product; it can also engage audiences and create a lasting emotional connection. But how do you make sure your content is both engaging and informative? Let’s explore the importance of writing skills in content marketing and how they can help you connect with your target audience.

The Power of Writing Skills

Writing skills are one of the most important elements of a successful content marketing strategy. Good writers have the ability to create content that is both informative and engaging. This requires not only technical know-how but also creativity and storytelling skills. A great writer will understand how to craft stories that resonate with readers on an emotional level, while still providing them with useful information about your product or service.

In addition to understanding how to write compelling stories, great writers should also have a deep understanding of SEO best practices. Knowing which keywords to use and how to optimize for search engine algorithms can help increase website visibility and drive more organic traffic to your site. ProspectaMarketing specializes in helping clients develop SEO strategies that are tailored specifically for their businesses, allowing them to reach their target audiences even better through well-crafted written content.

The Benefits of Blogs

Blogs are one of the best ways to connect with your target audience through engaging writing. They provide you with an opportunity to tell stories, share helpful information, showcase new products or services, and show off your expertise in a particular field or industry. Moreover, blogs can help demonstrate thought leadership within your industry by offering advice on current topics relevant to prospects and customers alike. This type of blog post is especially effective at driving organic traffic as it provides valuable insights into the challenges faced by potential customers.

In conclusion, writing skills play an integral role in successful content marketing campaigns as they allow marketers to communicate effectively with their target audiences while still providing valuable insight into their products or services. The combination of creative storytelling techniques combined with SEO best practices can go a long way towards connecting brands with prospective customers in meaningful ways. ProspectaMarketing specializes in creating customized SEO strategies that ensure clients get maximum visibility online while also building relationships through engaging written content such as blogs posts or articles. Contact us today if you would like more information on our services!

14Feb, 2023

Maximizing Conversion on Your Dental Website

February 14, 2023

PM Blogger

Dental Advertising, Dental marketing, Keywords, Local Internet Marketing, Search Engine Optimization

As a dental practice, it is essential to have an online presence. Your website is the first impression potential patients will have of your practice and it is important to ensure that first impression is a good one. It’s not enough to just have a website; you need to make sure that visitors to your site can easily navigate and understand what services you offer, as well as how they can book an appointment with you. In order to maximize conversion on your dental website, there are several steps you can take.

SEO Optimization

Search Engine Optimization (SEO) optimization is essential for any business with an online presence. SEO consists of optimizing a website so that search engines like Google can easily find and rank it in the search results. This means making sure your content includes keywords related to your practice, such as “dentist” or “dental office”, as well as including descriptive titles for each page on your website. Additionally, optimizing images by adding alt-tags or captions will help search engine spiders better understand what is being displayed on the page.

Google Ads

Google Ads are pay-per-click (PPC) advertisements that appear when people search for certain keywords related to your business. These ads allow you to target potential clients who are already interested in finding out more about dental services because they have already entered the term into Google. By using Google Ads, you can ensure that potential clients are directed straight from the search engine results page directly onto yours, where they may be more likely to convert into actual patients.

Call To Action Buttons

Call To Action Buttons (CTA) are buttons on webpages that prompt viewers to take action in some way – usually by clicking them and being taken somewhere else – such as booking an appointment or signing up for a newsletter subscription. CTAs should be used strategically throughout your website so visitors know exactly what steps they need to take in order to become a patient at your practice or learn more about what services you provide.

Having an impressive website is essential for any successful dental practice – but having a great website isn’t enough if no one can find it! Utilizing SEO optimization tactics, setting up targeted Google Ads campaigns, and strategically placing Call To Action buttons throughout your site will help increase traffic and maximize conversions on your dental website.

14Oct, 2022

Why Storytelling Remains An Engaging Strategy

October 14, 2022

PM Blogger

Advertising Media, Blogging, Dental marketing

At ProspectaMarketing, we specialize in providing wide-reaching, impactful digital marketing for dental practices. One of the core tenets our blogging, local listing, and SEO specialists all share is an affinity for creative solutions. This is why today, we will be covering the power of storytelling in dental marketing!

Robert McKee, creative writing instructor and author of the bestseller Story: Substance, Structure, Style and the Principles of Screenwriting, claims that “Storytelling is the most powerful way to put ideas into the world today.” So, how can you apply this? Is this advice even helpful for a dental practice looking for a viable online brand strategy?

Of course! After all, what is marketing if not a transmission of ideas? What is it, if not short-form storytelling? Every time a patient sees an ad, whether it be on television, online, or in a magazine, they are responding to a micro-story, complete with a beginning, a middle, and an ending.

But what about the other part of the question? How do you apply it? In order to fully grasp this, it is crucial to understand the potential of dentistry specifically as a storytelling medium. After all, how many of our outreach efforts begin with hypothetic anecdotes?

“If you have ever suffered a traumatic accident that knocked a tooth loose, you’re not alone! Visit our practice for a host of restorative dentistry options that can fix your smile in no time!” or “Do you find that your social life is suffering from yellowing teeth? Come to our practice for whitening services and regain your confidence!” Right there, we have solid story structure!

We begin with a potentially dangerous and inciting incident, like a bad fall or a social faux pas, transition to a journey, as seen in the request to visit our practice, and eventually arrive at the conclusion; a happy patient with perfect teeth!

By adhering to basic story structure, you can craft engaging ads, blog posts, marketing copy, and even brand social media updates! It applies to all avenues of digital marketing. Our team has put together a basic primer of marketing avenues that could be improved through engaging storytelling. Check it out below!

Marketing Options Where Storytelling Shines

Blogging: This is the most obvious option, but blogs are perfectly set up for story structure. They consist of large swaths of text and one or two associated images. This wealth of space provides an opportunity for a dental practice to really expand on an idea. Try starting a blog post with a quote (like we did) and see where the story takes you. Or begin with an anecdote based on a patient’s experiences. Just remember to omit personal or identifying information. Whatever your choice, make sure your micro-story has an introduction, a transition, and a conclusion. The three act format has worked for years to convey change, and in the end, this is what we want. Our patients are living with a specific situation – whether it be yellowing teeth or jaw issues – and our job is to encourage them to change this situation through effort. Thus, a structure wherein a problem is presented, discussed, then fixed, fits perfectly as a persuasive technique.
Advertising: Whether you’re getting your image out there through local listings, online ads, word of mouth, or a combination of all three, storytelling is a crucial part of your advertising efforts. Unlike a blog, most advertising avenues don’t actually give you a ton of space. In this case, we recommend compressing the story structure to one or two sentences. Practice condensing complex concepts to their core ideas. For example, if you want a patient to come in for TMJ pain, you can write marketing copy to the tune of: “Suffer from jaw pain? An oral appliance can set you free!” Here, the intro is condensed, but still presents the conflict, the transitionary section is almost nonexistent and consists of only the identification of the oral appliance, and the solution is a breezy, catchy “set you free.” And yet, the story structure still draws your attention to the situation, transitions to a new phase, and provides a satisfying conclusion!
Website Copy: A website consists of a whole group of stories, and the way you write your copy should adhere to the same storytelling standards we’ve been referring to so far. Your home page should have an easily visible title, tagline, and high-quality image. This trio of elements serves as your introduction, ensuring your patients know who you are and what you’re about. Your transitionary elements – ie, the second stage of story structure – consist of call outs and links, so ensure they are attractive and contain short, punchy keywords that will both attract readers and Google index bots. Your conclusion consists of the patient landing on a desired service page, then navigating to the appointment button. However, when they land on the aforementioned page, there must be a story there, too! To clarify, your website is your overall story, but your individual pages should tell their own stories as well. There’s nothing more damaging to site authority than a link that leads to a paltry amount of information – except maybe one that leads to an error page!

At ProspectaMarketing, we encourage all dental practices to consider how basic storytelling structure can improve their marketing outreach. If you are a dental practice looking for experienced marketing specialists that can spin your yarn of dental success, ProspectaMarketing can help! We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

30Sep, 2022

Key Local Search Updates In 2022

September 30, 2022

PM Blogger

Advertising Media, Dental Advertising, Dental marketing, Internet Marketing, Local Internet Marketing

At ProspectaMarketing, we endeavor to stay on the forefront of marketing research. This way, we can provide the most up-to-date analysis and advertising tools to the practices we represent. We believe that the Internet is still young and always changing. Due to this, it takes an active, dynamic advertising strategy to really take advantage of its web of chameleon-like opportunities.

As a dental practice, your team probably doesn’t have the expertise, time, and training to research marketing efforts and care for your patients. This is where we come in; by relying on cutting-edge materials, we use this blog and our other digital avenues to educate our clients and any practices that might be thinking about joining up. This way, you can focus on simply bringing high quality dental care to your patients, while we handle the rest!

One of our key sources of digital advertising and marketing news is BrightLocal, a hub and platform that has been an industry leader in SEO research for several years now. As recently as two days ago, they proved why so many marketing agencies trust their opinion. During the 2022 edition of Google’s “Search On” event, they compiled and shared several incoming search updates that have the potential to completely change the SEO landscape. Our team has picked the four that are most relevant to our dental practices and broken them down for you below. We’ve also included an explanation of how it affects you and your patients. Check it out!

Four Key Updates

Multi-Search – Near Me: Multi-search itself is an update to Google that has been around for a while now. It allows users to capture images and video as search inputs, as opposed to simply words. But with this next update, your camera has officially become your keyboard. The option will now include ‘near me’ terminology. But, what does this mean for you? It means that your potential patients will be able to use photos and images to search for a product or service, find the option they’re looking for, and search providers nearby that offer the service or product. By confirming the rollout of this new update across the U.S., Google is fully accepting that visual media is king; and so should you! Make sure to always have clear, crisp visual media on all your digital fronts, including an updated Google products page that potential patients can match to services or products they might photograph in the wild.
Google Maps – Neighborhood Vibe: Another exciting update is one to Google Maps. Popular spots on Google Maps will burst with vibrancy and life as users explore the area. This affects your practice directly, as patients that browse Google Maps will be able to see user-uploaded photos and videos of the area, to get a real ‘vibe’ of your practice. In an obvious nod to the rise of social search that is prevalent across social media, Google has given your practice a reason to maintain a curated atmosphere that is pleasant to patients: their uploaded media has become your de facto supplemental marketing strategy! Just know that, as with everything, this can work for or against you. If the uploaded patient media is focused on your practice’s negatives, this will also be the first thing users see when they check the “Neighborhood Vibe” option.
Google Maps – Live View: Another new addition to the expanding Google Maps toolbox, users can now explore nearby places by using a live view. They simply have to lift their phones to search and Maps will show them a digital overlay of businesses and practices around them, along with associated details like business hours and reviews. If your practice needed another incentive to ensure the information on your website and Google listings is accurate, the folks at BrightLocal have just given you one!
Google Reviews – They Don’t Tell You Everything: It seems that Google is trending farther and farther away from written reviews. While reviews are still crucial for a lot of patients, the upcoming rollouts make it clear that other sources of site authority and consumer trust will start playing a larger role in the process. These changes include AI that will discern helpful insights from other sources, such as user-uploaded images, to help a patient evaluate a practice and make a decision. What This Means: your customer feedback is bound to come in through multiple avenues. Just like we have recommended publicizing reviews – with the author’s permission, of course – we would encourage using this new, visual feedback (i.e. user-uploaded images) as another route through which you can broaden your practice’s reach and visibility. What This Doesn’t Mean: Stop responding to reviews. Absolutely do not do this. Written reviews are still a great indicator of a practice’s online health. Just because they are not playing as large a role in search engine rankings as they used to, does not mean they don’t serve the greater purposes of showcasing your practice’s success stories and mitigating any complaints against it.

Keeping up with researchers like BrightLocal is just one of the many ways ProspectaMarketing stays at the vanguard of changing online trends. If you are a dental practice looking for an experienced firm specializing in dentistry and the tools of Internet marketing, look no further! We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

26Aug, 2022

Readability Matters!

August 26, 2022

PM Blogger

Blogging, Dental Advertising, Dental marketing, internet dental marketing, Internet Marketing, Search Engine Optimization

ProspectaMarketing endeavors to meet our clients marketing needs and extend their reach through every possible medium. Audiovisual elements are absolutely crucial in this endeavor and if you haven’t read our article on the core tenets of visual media, check it out immediately! However, another vital element we have covered on this blog – one that is at least as important as audiovisual media – is written content.

If you have read our article on the importance of engaging website copy, then you already know the core elements of creating this text-based content. However, how are you supposed to check if that content is tracking well with readers and getting the correct message across? In an arena like dental advertising, it can be even more important to transmit your goals and information effectively and objectively, as patients are often looking for health-related facts that leave little room for subjective writing. Readability checkers are, at least partially, the answer.

What Is A Readability Checker?

You can infer what a readability checker entails pretty easily by the name: it’s a tool used by blog specialists, website copy writers, and content creators the web over to ensure that their content is grammatically and structurally correct. However, it’s more than just a glorified spell-checker. A properly designed readability checker will also test your content for proper flow, repetition of words, transition phrases, and a host of other fluency and syntax standards. In short, it will make sure your work sounds as professionally written as possible.

There are three types of spell-checkers our blog team recommends when creating written content.

Yoast Plug-in: This particular spell-checker mainly applies to WordPress users. If you’re generating content for a blog, mailing list, forum, or media gallery, using the Yoast Plug-in is a good way to check your progress. When enabled, it will show a color-coded symbol to the right of your blog posts in your blog viewing window in WordPress. The color ranges from red to green, respectively indicating low to high readability levels. Red means your post needs work, yellow means it’s almost there, and green means you’re good to go. The plug-in also enables a similar column with identical symbols for SEO optimization, which means you can use it to both check the accessibility of your text and test how high it will rank on search engines. Yoast not only lets you know that you Readability or SEO are low; it gives you suggestions to help you fix it. All the steps you can take are arranged in an easy-to-access drop down menu so you can easily get your post in the green.
Microsoft Word Readability Checker: What if your written content is not being generated via WordPress? Our best tip is to either create your text entirely on a blank document on Microsoft Word (or a similar, text-based application), or at least copy paste it into a blank document before posting it to your preferred back-end web service. Why? Microsoft itself has a hidden readability checker that few people know about. Making use of it is easy and free! While you’ve got your Word document open, search the top row of toolbar options for the “Review” tab. Then, find the category titled “Spelling & Grammar.” At this stage, you’ll be able to choose spell-check options, but, depending on your version of Word, there should also be a category or option titled “Readability Statistics.” With this pop-up page, you will be able to access statistics like your text’s Fleisch Reading Ease Score. Metrics like this can be helpful in examining whether your text flows well and is understood easily by your intended target audience.
Grammarly: Though focused primarily on grammar and spelling, Grammarly is also great tool for ascertaining how to improve the clarity, fluency, cohesiveness, and vocabulary of written content. It offers real-time assistance and a host of tools. The only drawback to this robust readability system is that most of the features are locked behind a paywall. The only free features are grammar and spelling!

Why Is Readability Important?

In an ever-evolving online landscape, your practice’s potential patients will have no patience for improperly written walls of text riddled with mistakes. They have the ability to quickly click away to another page and come equipped with the increased online literacy of a generation raised on the internet. These standards make readable content an absolute cornerstone to your advertising campaign.

At ProspectaMarketing, we can assign you a specialized blog writer and even help you iron out clunky marketing copy. We are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

17Jun, 2022

Content-Specific Dental Marketing

June 17, 2022

PM Blogger

Dental Advertising, Dental marketing, internet dental marketing

At ProspectaMarketing, we’ve spoken at-length about our unique, in-depth, all-points approach to digital dental marketing. This makes sense. For most of our practices, a marketing initiative that emphasizes a host of services is the right choice. After all, if your practice offers many general, restorative, and cosmetic dentistry options, you want to keep your patients informed of your status as an end all, be all source dental treatment.

But what if your practice requires a more content-specific approach? At ProspectaMarketing, we are versed in more than just generalized dental marketing. During our initial meeting with practices, we perform an in-depth analysis and interview the dental team in order to facilitate a mutual understanding of your areas of interest.

From there, we focus on creating treatment-specific content that highlights your practice as an authority on said treatments. This way, you can cut across the noise that most businesses make online, visual or otherwise, and set yourself apart in the eyes of your patients. For example, if you are a cosmetic dentistry practice, patients should see you as a practice that specializes in cosmetics, not a dental practice that forgot to add the rest of their dentistry landing pages!

In order to ensure the efficacy of your specialized marketing effort, we create:

Content-Specific Landing Pages: When it comes to your website, a singular, specific focus on a service shouldn’t translate to a singular, specific landing page. Many branches of dentistry and health services can be split up into several subject areas. If you’re a dental implant-only practice, we might consider designing a landing page like “Dental Implants.” Then, we would split that generalized page up into several other landing pages, like “Am I Eligible For A Dental Implant?”, or “Types of Dental Implants”, or even “What Are Dental Implants?” This way, we can generate a large enough amount of content from a single service.
Customized Copy: Though this is a service we provide for all our clients, it is even more crucial to have original copy when you’re trying to become the authority on a certain subject. At ProspectaMarketing, we can overhaul old, outdated copy and keep your website fresh for your new visitors, and reliable for your regulars.
Custom Blog Service: For most of our clients, we employ the use of Listpipe™, a blog service that provides our writers with fresh article ideas. Our writing team then customizes these articles for our clients. However, for a treatment- or service-specific practice, we encourage signing on to our custom blog service. This way, you can have content written from the ground, up. The content will be unique to your website and will go a long way toward keeping Google Index bots on it long enough for your pages to be archived. (You can learn more about Google Indexing by reading our previous blog post on the subject.)

ProspectaMarketing has helped advertise site-specific content for practices that focus on general, restorative, and cosmetic dentistry. But we’ve also advertised on behalf of more unique practices. To this day, we’ve worked on marketing initiatives for practices that focus on:

TMJ
Sleep Apnea
Orthodontics
Pediatric Dentistry
Denistry for Seniors
Emergency Dentistry

Whether you represent a general dentistry office, or a more content-specific practice, we are here to help! ProspectaMarketing are an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

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