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In an ideal world, dentists would spend most of their time treating patients. That’s why you became a dentist in the first place, right? But we live and work in the real world, and paying close attention to the business side of your practice is essential.

The way that you succeed in a competitive marketplace, of course, is to provide outstanding dental care. That, and by attracting new patients. Bringing in new patients requires an ongoing strategy. That means marketing, and the best way to market your practice is to do it online.

Billions and Billions

These days everyone has a smartphone in their pocket or purse, and we use them for just about everything. We barely even call them phones anymore; they are devices!

Consider these jarring survey results:

• Forty six percent of those asked said they reach for their device first thing in the morning – before their feet hit the floor!
• More than two billion people worldwide are on Facebook, and there are more than one billion active Instagram accounts.
• Eighty percent of American consumers find local businesses with Google Maps.

Promoting your dental practice on the Internet is a simple way to reach a vast audience.

One of the big benefits of online marketing is that it’s much more cost efficient than traditional marketing. Your ads are more focused and localized.  You also get a much better idea of see people interact with your online ads; you can see which are the most effective. The greater “bang for your buck” means a higher returns on investment.

Digital marketing for dentists is growing year by year, and is the best way to grow your practice. ProspectaMarketing is an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Summer is waning, and it’s that time when thousands of students will be heading back to school. What better time to return to the ABCs of reviews?

A is for Ask. Having communication with your patients prior to sending review requests remains an integral part of growing your reviews. Consider the timing of when you are asking patients to share their feedback. For example, asking for feedback when they have just completed a life-improving or confidence-boosting procedure is likely to be much more effective than when they are checking into an appointment. Appeal to their altruistic side by asking them to share with others why they should choose your practice for dental implants or veneers or whitening or TMJ treatment. Do you set daily goals for how many patients you will ask for reviews each day? Working as a team is another great way to maximize your review growth potential.

B is for Be grateful. With reviews, patients are giving you a wealth of feedback about your practice: what they like, what is important to them, even sometimes what didn’t go well. All of this feedback can help you continue to evolve as a practice and ensure you are delivering the best possible experience for your patients. You can show your gratitude that they took the time to write a review by responding to those reviews and letting them know! Keep your responses brief and professional, keeping in mind we are always here to help with any negative reviews. We are also happy to give tips for responding to those positive ones as well. Not only does responding to all reviews show excellent patient service and gratitude, Google likes to see it as well.

C is for Create. As you create beautiful, healthy smiles, create a culture of excellence where quality patient care and effective communication are the standard; that will be reflected in your online reputation. Create opportunities for patients to share their feedback. Create a team atmosphere where review growth is a common focus.

Keeping these review ABCs in mind surely will help you ace your online reviews! Need some help? ProspectaMarketing is an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Like virtually every other sector of the U.S. economy, dentistry took a big hit during the worst of the COVID-19 pandemic. We aren’t out of the woods just yet, but the recovery is well underway.

Dental digital marketing helped many practices survive the worst of COVID-19 and is playing a key role as things continue to improve. If you have yet to embrace digital dental marketing, you’re missing out on some very powerful tools.

Good News!

Studies show that in the early days of the pandemic the use of dental services in the U.S. dropped off as much as seventy-nine percent. But it is clearly rebounding. An American Dental Association report from February of this year shows:

• Patient volume had returned to 81% of pre-COVID levels
•  90% of patients said they had resumed dental visits, or were about to

This is good news, indeed. If you haven’t already, this is an ideal time to seize the power of dental digital marketing.

Digital dental marketing means using the Internet to bring new patients to your office:

• It targets a specific audience of potential patients
• Shows real-time results
• Is more cost-effective than traditional marketing
• Has easier-to-measure success rates

Growing your dental practice is a constant challenge. ProspectaMarketing brings years of experience to the table. We are an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.

Your dental website may not wear out the way a toothbrush or a pair of shoes will – but websites do wear out. Don’t let that happen. If you can’t remember the last time you updated yours, the time to do it is now.

Websites are powerful communication tools, and it’s important that you take full advantage of everything yours can do. Its main purpose is to bring new patients to your practice: that is, to convert site visitors into patients. To do so it should be sleek, modern, and deliver a positive user experience.

What Users Don’t Like

When a website is old and obsolete, users can tell – and they will not explore it in any depth. Most users form instant opinions about sites based on appearance. Studies show that if they don’t like what they see, they will leave within fifteen seconds!

Users have high expectations when it comes to content, too. Among the things that turn them off are:

• An unpleasant experience. Important website elements include an uncluttered design, a high level of functionality, easy navigation, and high-resolution graphics.
• Lack of information. Sixty-five percent of users are looking for contact information, and eighty-six percent want to know about services and products. They also want to see patient reviews and social media links.
• It seems outdated. The Internet is contantly changing. Users expect the sites they visit to deliver what they want, but if your site is too old it may not be able to.

What Users Do Like

The points above are among the things most users don’t care for and won’t put up with. What, then, are the things that matter most?

In addition to site appearance, the most important thing is to show what is unique about your practice: what you have to offer that others don’t. This may include:

• Evening and/or weekend hours
• Same-day appointments
• Same-day dental implants
• Multi-lingual office
• Financing options

When it comes to your dental website, user experience is paramount! It must keep up with the times. Updating your site may mean anything from content revision to a complete design overhaul.

Need some guidance? ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.