A simple truth about dentistry in 2018 is that to succeed, practices must have a strong online presence. Like so much else in modern life, the Internet has revolutionized the way people find information, consumer products, and services – and Read more…
Dentistry is a business, and like any other business, practices need a reliable core of existing patients and an influx of new ones. The trick is finding and attracting those new patients, especially when there are plenty of practices for Read more…
There are more than two million blog posts published every single day, according to industry observers. (Before continuing, we’d like to thank you for taking the time to find and read this one.) Website content (like this) is a staple Read more…
When people search for a new dentist, they first turn to customer review websites. These sites, such as Yelp, provide the real opinions and experiences of real people. Good or bad, past patients will rate a practice based on everything Read more…
The numbers are staggering: forty thousand times per second, three and a half billion times each day, 1.2 trillion times a year. That’s how often people navigate to Google and types in search terms. More and more of these searches ask about local businesses: show me the Read more…
In 2015 Google announced that the number of searches from mobile devices (excluding tablets) had surpassed the number of searches from desktop devices. While that was true overall, it wasn’t the case for the dental industry, yet. Mobile searches for Read more…
We often get questions from our doctors about paid versus organic rankings and why should they keep paying for pay-per-click (PPC) if organic is working well. Or can they get rid of PPC if their organic rankings were to improve? Read more…
It’s no secret we believe reviews have become an essential part of running a successful practice (read more in Online Reviews: Can Your Practice Afford to Ignore Them When Your Patients Are Not and Reviews, Online Reputation, and the Success of Your Practice), Read more…
The statistics are telling: 92% of consumers read online reviews for local businesses. The fact is, however, that even though far too many local businesses continue to ignore the importance of online reviews, their potential customers are not. We wrote Read more…
As we introduced in part I of this article, many dentists find that what they have relied on in the past just isn’t generating the new patient flow they previously experienced. Additionally, there have been significant changes in Internet marketing Read more…