From time to time you may hear that small business websites are going the way of the dinosaur. Don’t you believe it! For commercial enterprises like dental practices, a website is essential. The argument against websites is that in the age Read more…
Positive online reviews are critical to the success of your dental practice. How critical? They’re second only to your outstanding dental care. Virtually everyone reads them before deciding whether to book an appointment. By online reviews, we mean those written by your Read more…
Most visitors to commercial websites decide within fifteen seconds whether they are going to engage: whether they will buy a product or use a service. This is as true for dental practice websites as it is for any other. Fifteen Read more…
When they first go into practice, many dentists assume that delivering outstanding dental care will be enough to succeed. But soon enough, many of them come to realize that a dental practice, perhaps first and foremost, is a business. No matter the Read more…
There are no two ways about it: in order to grow your dental practice, you need positive online reviews. How important are they? According to one survey, half of the people who were asked said they would go to an out-of-network Read more…
There are more than two hundred thousand practicing dentists in the United States, and more seem to hang out their shingles every year. If you’re a dentist, you have probably noticed all the competition! It seems harder than ever to stand Read more…
Is there any video on your dental practice website? If not, there should be – and for some very good reasons. Video is more than a means of educating your site visitors. It is a powerful marketing tool that allows you to Read more…
If you don’t know the following fact, you should: the rate of Internet searches on mobile devices is absolutely exploding, and shows so signs of slowing down. It has grown by more than two-hundred percent in the last seven years! Read more…
Your website is an essential tool in driving new patients to your dental practice. It’s the way new patients find out what they need to know: the services you offer, your contact information, and where you are located. Is your Read more…
In many ways, dentistry is a buyer’s market: there are a lot of dental offices out there for people to choose from. But there are a lot of new patients out there, too, and marketing your practice so they can find you is Read more…